Richard B.’s Post

It's always exciting to have the opportunity to support a truly differentiated brand in a saturated category. When we were approached by California based Jimmy Ash, we immediately recognized a product with this clear point of distinction and a compelling WHY behind what it clearly stood for, and a true reason to believe. Go Free™ represents a unique game changing addition to the Salty Snack world - and beyond. Jimmy Ash has developed a proprietary process, which we coined 'Pure Crisp Technology™', that eliminates 70% of the fat without sacrificing any of the crunch or taste. As they began on a path of expanded distribution into new markets and retailers, we were asked to help in the repositioning, and a new package refresh to bring align with an ever evolving consumer. The challenge was to tell the benefit story crisply WHILE creating a bolder personality required within this segment. Today, the benefits are much clearer, the product stands out better at shelf and has an identity befitting a true CPG stand out. Illustratration: Ben Garvie Design: Erin Killinger #healthysnacking , #healthysnack, #neverdeepfried, #nothingartificial, #lessfat, #healthyeating, #healthylifestyle, #snacktime, #packagedesign, #cpgbrands

Prepackaged food is rare in our house. But when I do, I have to completely trust that the brand is making good decisions when selecting ingredients. Purely Elizabeth is one of those brands for me. No garbage. Just good stuff. Not to mention their branding is lovely and gets all good vibes from this CPG #branddesigner #healthybrands #brandsthatcare #cpgindustry #packagedesign

Unbound Snacks soared to new heights with a bold rebrand—but it wasn't just a facelift. It was a full-throttle shift into a brand that demands attention on every shelf. Rebranding isn't just about a new logo or packaging; it's about realigning your brand to connect with your audience’s desires and staying ahead of market trends. We took Unbound Snacks beyond aesthetics—crafting a powerful narrative and visual identity that resonates with both taste-conscious consumers and retail buyers. Is your brand stuck in neutral? It’s time to unleash its potential. With Retail Voodoo's strategic approach, we don’t just give you a new look—we elevate your entire food and brand brand presence, boosting relevance and market impact. Ready to see your food and beverage brand break through the noise? Partner with Retail Voodoo to unlock your brand’s next-level growth. Let’s make your brand unforgettable. See more about this rebrand here: https://lnkd.in/dZDR7ZKX #FoodAndBeverage #BrandStrategy #Rebranding #RetailVoodoo #SnackingCPG #Snacking #CascadiaCreativeAwardWinner #Silver #rebrand Unbound Snacks LLC.

What can traditional manufacturers do to stay ahead of trends while staying true to their roots? 🤔💡 In today's market, do you think it's becoming more challenging for traditional food manufacturers to stay relevant and compete with more innovative brands? 💭 Walker's Shortbread Inc., a family business since 1898, is setting the way for traditional manufacturers with a brilliant 12% growth in sales thanks to their new brand identity. It's great to see this iconic treat continuing to thrive 🌍🍪, whether paired with tea or enjoyed on its own. (Full article link in the comments) #walkersshortbread #shortbread #innovation #traditionvsinnovation #teatime #scottishfood #branding #familybusiness #fmcg #heritagebrands #foodmanufacturing

In CPG, flavor naming typically follows these conventions: 1️⃣ Broad (e.g., Strawberry) 2️⃣ Specific (e.g., Strawberries n' Cream) 3️⃣ Brand Oriented (e.g., Strawberry Sequoia) 4️⃣ Invented (e.g., Summer Dayz) 🛑 When naming flavors it's important to remember that innovation for the sake of stand out doesn’t always equate to more conversions and may even deter them. 🤔 Consider the name "Strawberry Sequoia." It's creative, sure, but it disconnects the product from familiar and comforting associations. 🤷🏽♂️ While there is a sequoia strawberry variety, the lack of connection between the fruit and the commonly known tree, could have consumers wondering, "Who wants to drink a tree?" 📉 This misalignment can dramatically decrease the likelihood of product trial, a key success factor for new brands on the shelf. 🔑 Here’s the takeaway: Keep flavor naming easy to understand while letting product imagery and visual assets assist to increase appeal and desirability. 🫵🏻 Working on a brand innovation or renovation? Let's chat: ➡️ https://lnkd.in/eX4NtfJF 📰 Sign up for NICE PACKAGE to receive data-first category insights, thought leadership from our team, and more! Hit the Link ➡️ https://lnkd.in/gqtcNXNj 🔔 Want more tips here on LinkedIn? Hit the bell at the top of our company page 🔔 #PackagingDesign #ProductMessaging #BrandStrategy #PremiumCPG #BeveragePackaging

What's a ShelfHappy® brand? In our opinion, it's a brand that's been through a fairly rigorous self-diagnosis, sharpening of its key assets and brand codes. 'The shelf' isn't just a brick destination anymore, shelf also means the digital shelf, and the one held in our minds. ShelfHappy® by Family (and friends) is what we do, day in, day out, to help our clients succeed in the FMCG marketplace. We can help define your insights, big ideas, brand personality, key visual assets, your messages and the world beyond the pack. #shelfhappy #healthyandhappybrands #fmcgbranding #bestpracticebranding alex durbridge Cafédirect Plc Purity Soft Drinks Varofoods Companyofanimals Mornflake Mighty Oats Veg of Lund U.K.

Happy National Beverage Day! If you haven’t seen it yet, check out our round-up of the most successful beverage redesigns we’ve measured recently. The new designs are refreshing, vibrant, and most of all, incredibly effective at increasing consumer purchase preference. Dig in to the numbers to see the degree to which the redesigns bested their predecessors: loom.ly/NBO1C0w #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Harvest Hill Beverage Company Starbucks Welch's Tropicana Brands Group PepsiCo Lagunitas Danone Little Big Brands Sterling Brands

Do Target's family-friendly snacks mark a shift in the industry? 🤔 As consumers grow more concerned about prices, store brands are getting more creative with their offerings. They aren't just producing knockoffs anymore. They're competing with top brands for consumers. Watch the rest of this presentation from Alpha-Diver's President Hunter Thurman. 🔗https://hubs.la/Q02xrnf30 #marketresearch #snackindustry #storebrands #consumerinsights

Think back to your last grocery trip... While I'm sure you had a strict list, you probably picked up a couple of impulse buy items right? I bet most of them were based on flavor, right? Strategizing flavor for brands is now table stakes. Check out this great article with our very own Jim Griffin