Wow. This ad truly hits home. If the home is an archaic cave from the 2nd century BCE. A standing ovation for our invincible talent of turning mothers into exquisite martyrs and celebrating their miseries. Because, really, what's a woman's worth if she's not sacrificing herself at the altar of everyone else's convenience? Let's measure her empowerment by the number of times she ignores her well-being to make life easier for everyone else. Then glorify the trails of blood and sweat she leaves behind while struggling to lift the burden of a society that failed her *and* finding her autonomy by using #SheCanCarryBoth. After all what's more empowering than jeopardizing your unborn child’s safety for enabling a few undisciplined brats who don’t know how to take responsibility for their actions? The cherry on the cake – let's glorify that last month of pregnancy when risking life and limb is just a small price to pay for a few claps and some pity tears. And what better brand to promote this new norm than the one that sells pregnancy test kits? They could have empowered a rape victim by timely detecting pregnancy but no - society isn’t decided on what to feel for rape victims and abortions. Let’s not make them uncomfortable. Besides, why actually *help* a woman? We have to keep pushing the already sky-high bar higher. If they aren’t already dying of guilt for not sacrificing enough that is. And don't we all love a woman who feels responsible for other’s failures? I mean, we have used her as the scapegoat for centuries. This should be a default trait in her by now. She should question her sanity for having healthy boundaries. Psychologists have been screaming at the top of their lungs that people-pleasing is a sickness that can trigger autoimmune diseases. But that doesn’t apply to superhumans. A woman is someone who *does not* challenge us to grow into accountable adults. There is a reason we are dismissive of mental health and emotional labour - we don’t want to give her a potential excuse to stop all the free fixing, counselling, pleasing, nurturing, empathizing, and basically, being the human equivalent of a doormat. Today’s Women's empowerment is nothing but centuries-old misogyny with a modern makeover, the bad Botox kind. Gaslighting women into thinking that Women's empowerment = Everyone else’s empowerment at her expense. By her choice! Remember how we glorified harassment in movies? We made the victim smile through it all. And yeah, what better day to this on than, you guessed it, Women’s Day! #tonedeaf #womenempowerment #toxicpositivity #womensday #internationalwomensday
The latest campaign by Prega News brings out the untold stories of many pregnant women, through the eyes of a school teacher. Prega News, now the expert pregnancy care partner, & its women's day campaign #SheCanCarryBoth add another chapter to the brand philosophy 'Prega News means Good News' #Collab #ExpertPregnancyCarePartner #PregaNews