Octave’s Post

🎉 Exciting Partnership🎉 🛍️ Loyalty is for any business! At SQUID, we're thrilled to showcase our latest collaboration, between the fantastic LS Hair Westport and our team. Kiera Maloney has been spearheading remarkable efforts with LS Hair, showcasing how SQUID can seamlessly integrate into the hair industry. 📈Within just 30 days, LS Hair has seen remarkable user uptake, with nearly 500 stamps collected! This case study stands as a testament to the fact that loyalty can thrive in any business environment. Traditionally, loyalty schemes faced challenges such as low engagement due to long sign-up processes or the inconvenience of paper cards. 📲But with SQUID, these issues are a thing of the past. An impressive 92% of customers who collect their first stamp go on to collect a second, ensuring a more loyal customer base for the business. 💇🏼♀️As we continue to expand across Ireland and the UK, we're eager to partner with more hairdressers and salons. 🗣️Your input is invaluable to us! Are there any hairdressers or barbers you believe would benefit from using SQUID? Let us know in the comments below! #loyaltyprogram #customerretention #collaboration #SQUID

If you haven’t heard of Qloo and their cultural AI solution, they are a must for today’s brand leaders helping to unlock consumer insights in real time from taste and trends in entertainment, music, and more. Check out Levi Nitzberg’s interview to learn more:

From the Diamond Foundry website the emphasis of DF seems to be more focused on scientific applications. Therefore I find is a bit surprising that the plan is to increase VRAI showrooms from 8 to 50 in the U.S. market. I do not know what the bottom line contribution Vrai brings to the DF. I understand DF also sells CVD roughs out of Dubai. My guess is that Vrai will not be a significant contributor to the DF bottom line but selling of roughs may be more important. This is all guesswork but hopefully their masterplan will be more obvious over time. Being based in Hong Kong, of course I would be interested in whether Vrai will expand their footprint in Asia. I remain convinced that Hong Kong can be a very effective geographical location as a LGD diamond trading and diamond jewellery trading centre to serve the emerging LGD retail market in South East Asia and the U.S. Sadly, LGD is not exactly well accepted in the mainstream jewellery establishment in Hong Kong even though more and more India traders are offering both type of goods. Definitely worth a look. If HK was good for mined why not LGD ?

Pitch Update: All that you need to know about the latest pitches, reviews and account wins in the UK market place in April 2024! #pitchupdate #pitching

🚗 Do you know your customer’s culture as well as you know your cars? You might be missing opportunities to connect with Hispanic buyers. 🌍 Hispanic buyers often feel that their needs aren’t fully understood, which can result in a poor experience at the dealership. By fostering a welcoming environment and learning about their unique cultural values—like promoting family-friendly vehicles or addressing financing challenges—you can build trust and long-lasting relationships. Want to enhance your team’s cultural awareness and drive more sales? Let’s create a strategy that helps you understand and serve your customers better. Together, we can turn insights into impact. 📈 #CulturalCompetence #HispanicMarket #CustomerExperience #AutoSales #InclusiveBusiness #DiversityInSales

Navigate the dynamic landscape of the personal care industry strategically with an investment in the FTV Personal Care license. Propelled by the robust legacy of FTV's esteemed brand and the vibrant market, this opportunity stands out as a prudent choice for investors. With a sturdy framework, incomparable brand recognition, and a history of success, it becomes a shrewd move for those aiming at substantial returns. Capitalize on this strategic investment in the FTV Personal Care license to carve your path to success in the ever-evolving beauty sector. #FTV #FTVPersonalCare #FTV #FashionTV #FTVLicense #BrandLicense #FTVBrandLicense #Grooming #Perfumes #Cosmetics #Perfumes #FashionTVIndia #BrandLicensing

WATCH: Co-op is reminding consumers of its roots with a bold new brand platform, hero 60" film and integrated campaign created by VCCP,  ‘Owned By You, Right By You’. "It is a great business, run in a unique way - it stands alone in its own category in that respect - and it’s never been more needed. If you were going to invent a business today, you’d have to invent Co-op." - Chris Birch and Jonny Parker “Now is the time to champion the co-operative model and demonstrate how it provides a solution to many of the challenges we face today. That is why we are on a mission to re-introduce Co-op’s core values and principles to the UK." - Kenyatte Nelson Read the full story and watch the film here >> https://lnkd.in/gcMUU8Bi #coop #retailmarketing #grocerymarketing Girl&Bear Blinkink Carat MullenLowe U.S. Say It Now

What do Taylor Swift and NRL in Vegas tells us about comms? 1. Excite your core base with a once in a lifetime opportunity. 2. Build fan loyalty by taking on sacred cows (rugby league will never work in America, what’s the point of re-recording all your albums?) 3. Have something to say and say it regularly through your best channels. 4. Build your audience via both traditional and non traditional channels. 5. In the case of the NRL, leverage your media partnerships to ensure widespread awareness and record ratings, the biggest ever for round 1. 6. In the case of Taylor Swift, produce something of such quality and scarcity (millions register for approx 600K public tickets) that tradition media end up producing live blogs and coverage, knowing that millions are interested. While your company might not be as big as Taylor Swift or the NRL there are some key lessons: 1. Position yourself strongly and have something to say in public of interest to people that gets them talking. 2. Challenge sacred cows and see if you can give the public what they want or something they haven’t thought about. 3. Be relentless in follow up, next steps, planning and execution to make your offering something that goes beyond a game of footy or a concert and becomes an event or information not to be missed. #corporatecommunications #ceo #cmo #brandawareness #mediarelations ********** You can follow Daniel McDougall and get his perspectives from 25 years in the media and communications industry.

🏈 Why was Dunkin's Super Bowl advert a Slam 'dunk'? 🍩 This year's Superbowl was bigger and better than ever before, as brands went head to head to win the heart and minds of viewers across America! 🇺🇸 It's hard to crown any one advert the winner, but Dunkin Donuts star-studded lineup sure did cause a stir! We asked Lexi, our AI-powered Psychoanalyst what top 3 human motivations the Dunk Donuts ad tapped into. Here's what we found out: 🤗 Belonging - With a cast that reads like a who's who of celeb royalty, the ad cleverly invokes a sense of inclusion. By aligning the brand with cultural icons, Dunkin' invites consumers to be part of an exclusive yet accessible club where everyone's welcome to share a donut or a coffee. It's communal, it’s familiar, it's America's coffee shop. 💪 Empowerment - The high-energy skit with Ben Affleck delivering donuts through a drive-thru and celebrities engaged in creating music tracks, provides a narrative of self-efficacy. Dunkin' suggests that choosing their brand is an empowering act, a choice for the go-getters and the doers — a subtle nod to the empowerment sought by achievers everywhere. 😍 Esteem - Who doesn't want to rub shoulders with the likes of Ben Affleck or Tom Brady? Dunkin' leverages esteem's power by associating its brand with successful personalities. It's not just about the coffee or the donuts; it's about being associated with success, whether that's Hollywood glam or sports excellence. Sipping on Dunkin' becomes synonymous with a winning lifestyle. Dunkin's ad achieved success by weaving these motives seamlessly into its narrative. It's not just advertising; it's understanding what drives the consumer to action! What was your favourite superbowl ad? https://buff.ly/49g2t0H #SuperBowlAds #DunkinDonuts #ConsumerMotivation #MarketingStrategy #BrandEngagement

Success is not just a destination but a journey we embark on together. As Hamdi Ulukaya wisely said, 'When you share success, it grows.' This principle lies at the heart of our work at FTV Brand Licensing. By collaborating and celebrating each other's achievements, we amplify our collective potential and create a thriving environment. Let's continue to lift each other up. #YourProductOurSupport #FTV #FLicense #Success #Linkedin #LinkedinCommunity #LinkedinMarketing