Off The Pitch’s Post

It's Mercato Season! ⚽ Inspired by the excitement surrounding the transfer of The international Moroccan goalkeeper #Mohamedi_Munir to Renaissance sportive de Berkane, CLUB DU COEUR, I’ve decided to launch a series on the principles of a successful #MERCATO. This series is designed for all sports professionals (scouts, agents, sporting directors, coaches, football enthusiasts). The transfer window is more than just a period for player moves. It’s a crucial strategic phase where every decision can shape the future of a club. #FootballTransfers #MercatoSeason #SportsManagement #FootballScouting

🇦🇷⚽ 𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄 𝐈𝐍𝐓𝐄𝐑𝐕𝐈𝐄𝐖: How AFA Became a Sponsorship Powerhouse? Business Insights from Leandro Petersen, CCO & CMO at Asociación del Fútbol Argentino (Argentine Football Association). by: Roger Hampel AFA has achieved extraordinary success in sponsorship, closing 2024 with an absolute record of 𝟲𝟱 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝘀 —a significant leap from 𝗷𝘂𝘀𝘁 𝟲 𝗶𝗻 𝟮𝟬𝟭𝟴. This incredible growth earned AFA the prestigious Globe Soccer Award in Dubai as the 𝗟𝗲𝗮𝗱𝗲𝗿 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗕𝗿𝗮𝗻𝗱 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻. In this interview, conducted by Roger Hampel (Founder of Football Business Journal), Leandro Petersen (Chief Commercial & Marketing Officer at AFA) delves into the strategies, milestones, and vision that propelled AFA to global success. From breaking sponsorship barriers and redefining brand outreach to leveraging the FIFA World Cup 2022 victory, discover how AFA became a trailblazer in football marketing. ⬇️ 𝐑𝐄𝐀𝐃 𝐓𝐇𝐄 𝐅𝐔𝐋𝐋 𝐈𝐍𝐓𝐄𝐑𝐕𝐈𝐄𝐖 𝐇𝐄𝐑𝐄 ⬇️ https://lnkd.in/dsjJBsan #LinkedInSports #SportsMarketing #Sports #Sponsorship #SportsManagement #Internationalization #Commercialization #Football #Soccer #Business #Marketing #FootballBusiness #Interview Pablo Joaquín Díaz Globe Soccer DWC LLC

🤝 Exciting news in the football sponsorship landscape as Red Bull partners with Club Atlético de Madrid until 2027, marking their first venture into Spanish football. Reports suggest Atletico Madrid won this deal over FC Barcelona, demonstrating their growing commercial appeal after their busy summer transfer window in 2024. 📈 The timing couldn't be better - Atletico are currently on a 14-game winning run across all competitions and are sitting at the top of the LALIGA table. This partnership aligns perfectly with both brands' reputation for dynamism and resilience. 🏟️ The deal will enhance fan experience at the Riyadh Air Metropolitano through events and product availability. It adds to Atletico's commercial portfolio, joining their existing €40m per season partnership with Riyadh Air | طيران الرياض , their current front-of-shirt and stadium sponsor. 🌍 For Red Bull, this expands their football presence into Spain, complementing their ownership of other football clubs like RB Leipzig, FC Red Bull Salzburg, and New York Red Bulls. For Atletico, it brings not just significant revenue but also partnerships with a brand known for innovative sports marketing and event activation. #SportsBusiness #Football #LaLiga #Sponsorship #AtleticoMadrid #RedBull

Video feedback on the national team "The Swiss rotations were excellent," said Avram Grant, and the Image (top right) shows Aebischer again in a central position, with Ricardo Rodriguez, the left-sided centre-back, out on the wing. With their rotations, Switzerland gained superiority in the centre of the pitch, where the three midfielders in Italy's 4-3-3 formation were outnumbered, particularly when Breel Embolo dropped deep into midfield. Crucially, the Swiss players were always available to receive between the lines. Fédération Royale Marocaine de Football (FRMF) Fédération Royale Marocaine de Football ProTrainUp IT Solutions for Sport Confederation Africaine de Football (CAF) #livetagpro #ProTrainUP IT Solutions #tactic #footballanalysis #centertraining #footballcoaching #analyse #tacticprortw #FIFA #FRMF #matchanalysis #videoanalysis #analytics #coaching #sports #share #team #socialnetwork #soccer #football #footballcoaching #attitude #analysis

In the 2022/23 season, Real Madrid C.F. emerged as the club with the highest operating revenue globally, reaching €830 million and surpassing Manchester City FC. The newly crowned Spanish and UCL champions recorded a 16% revenue growth (+30% compared to 2020/21). Furthermore, according to the club estimates, the new Santiago Bernabéu stadium is expected to significantly boost Real Madrid’s matchday revenue, potentially reaching €300 million. Combined with the new, financially more lucrative formats of the 2024/25 UEFA Champions League and the FIFA Club World Cup, and the potential commercial impact of the signing of Kylian Mbappé, Real Madrid are favored in the race to €1 billion in operating revenues. #RealMadrid #Revenue #footballbusiness

⚽️ Morning Snapshot 👔 Genoa Cricket and Football Club S.P.A. have confirmed that their board of directors has approved the appointment of Dan Sucu as the club's new president. 👔 Stade Malherbe Caen have named Reda Hammache as their new recruitment director, while technical director Gérard Prêcheur is stepping down for personal reasons. 🤝 VfB Stuttgart have established a new partnership with Brazilian club São Paulo Futebol Clube. 🤝 Reading Football Club have unveiled a new partnership with the local business Pro Landscapes. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

9% YoY growth, ~$205M per year from shirt sponsorship. $6.6b Market value 😳 One of the latest example of how Real Madrid C.F. is getting top talent and getting positive ROI in a matter of months, Arda Güler. Young talent scouted from Fenerbahçe SK acquired for ~€21M less than one year ago and already (allegedly) receiving offers from Arsenal ~€45M, from Manchester United ~€51M to name a few, these offers are expected to go up. It’s these types of transfers that also add on to player transfer income but more importantly the scouting ability and talent is what brings the club victory on and off the field. U may think €20-€30M profit is nothing, that’s where u may go wrong because these types of transfers go beyond the €€€, it brings victory in varies ways that gives the club more leverage for future strategic planning. ⚽️⚽️⚽️⚽️

🔵 City Football Group (CFG) who owns multiple clubs, including Girona FC and Manchester City FC, will need to reduce its stake in one of the two clubs if they want both to participate in the Champions League next season. 🤝 UEFA has presented the investment group with 2 options that would enable both sides to participate in next season’s UCL: 🔹 CFG can either transfer all shares in either Man City or Girona to an independent trust managed by a panel appointed by UEFA. 🔹 CFG can also sell shares to a separate third party that reduces one ownership stake to below 30%. The investment group currently owns 100% of Man City and 47% of Girona. ⏳ CFG must comply by June 3 to avoid possible penalties, which include one club being put into the Europa League. #mancity #girona #cityfootballgroup #football #uefa

What’s next for Qatar and football? After hosting one of the most successful FIFA World Cups in history, what lies ahead for Qatar’s football journey? The below report (in the comments section) dives into key growth opportunities, from enhancing infrastructure and hosting capabilities to elevating the Qatar Stars League and fostering coaching excellence. But there’s a game-changing question: How can a well-planned, targeted sponsorship strategy unlock the next level for Qatar's football ambitions? Strategic partnerships can fuel development, attract international attention, and solidify Qatar's position as a global football hub. Let’s explore the possibilities. Read more in the comments section below. LTT Sports, Olivier Jarosz, Konstantin Kornakov, Fathi Abou El Gadaiel, Richard Clarke, Arvid Lyngnes, LCP Global Sports Consulting Group #FootballStrategy #SportsMarketing #SportsSponsorship #FIFAWorldCup #QatarStarsLeague #QatarFootball #SponsorshipStrategy #GlobalSports #FootballDevelopment #PostWorldCupLegacy

What’s next for Qatar’s football future? The 2022 FIFA World Cup put Qatar in the global spotlight, showcasing their hosting capabilities and commitment to football. But what are the next steps to ensure long-term growth and sustainability? This insightful report explores opportunities to build on their success, from strengthening the Qatar Stars League to advancing coaching systems and infrastructure. LCP Global Sports Consulting Group believes a targeted sponsorship strategy is the key to unlocking the next level, driving both local and international engagement, and creating lasting impact. Dive into the possibilities and read the in depth article by LTT Sports in the comments section below! Richard Clarke, Arvid Lyngnes, Tony Paladin #LCPConsulting #SportsSponsorship #FootballStrategy #QatarFootball #SponsorshipOpportunities #PostWorldCupLegacy #GlobalSports #QatarStarsLeague #SportsMarketing #FootballDevelopment