Breaking news: 🌟 OMD has been awarded the coveted Media Network of the Year at the Cannes Lions International Festival of Creativity. 🏆
This achievement is a direct result of the outstanding work and collaboration of our teams, clients, and partners across the network.
Join us in a round of applause for each and every OMDer, for their contributions in creating world-class campaigns. 👏 🎉
#OneOMD#CannesLions2024
Adding to Carat's amazing achievement of being elected Leading Media Agency in overall market perception in SA, according to the Agency Scope SA 2023/24 study, dentsu is ranked #2 in Relationships with Holdings Groups (Client-Agencies Relationships) & in New Business Activity (Agency Selection Process).
Congrats team, this is an incredible achievement.🎉🎉
Click the link to read more - https://lnkd.in/eu7Kb9rv.
#SCOPEN
Adding to Carat's amazing achievement of being elected Leading Media Agency in overall market perception in SA, according to the Agency Scope SA 2023/24 study, dentsu is ranked #2 in Relationships with Holdings Groups (Client-Agencies Relationships) & in New Business Activity (Agency Selection Process).
Congrats team, this is an incredible achievement.🎉🎉
Click the link to read more - https://lnkd.in/eu7Kb9rv.
#SCOPEN
Every year, I go into Cannes a bit cynical, questioning whether it is all a bit performative. This year, however, I had a very different experience. Sure, there were certainly still aspects that were more spectacle than substance, but on the whole, I was inspired – by the work, by the camaraderie, and by the emphasis on true #creativity. For every benign, redundant mention of AI, there was an impassioned case made for the power of originality and unexpected creativity. I might have expected this from creative agencies, but I was most encouraged by the championing of creativity from the esteemed panel of CMO’s at Forbes' Most Influential CMO Luncheon.
Perhaps, we are collectively over the seduction of predictability and (faux) certainty. Perhaps, we are all realizing the diminishing returns of relentlessly pursued risk mitigation. Perhaps, the extremes of either dull sameness or shallow gimmicks will yield to smart, beautiful, big, bold, important ideas that build real brands and drive real business and if we are lucky, move society forward along the way.
I left Cannes feeling the renaissance has begun and that TBWA is exactly the right place to be for it, where Disruption is not a catchphrase, but an essence and a mandate.
My optimism was a direct result of spending time with Kyle Chayka, Lucia Aniello, Ben Tallon, Flau’jae Johnson, Beatrice Domond, Seth Matlins, The amazing women hosted by The Female Quotient, our ambitious clients, and my fellow Pirates.
As my partner Bruno Regalo says, a new season starts now – so may we all contribute to the renaissance and show up in Cannes next year with work that makes us proud.
Cannes Lions International Festival of Creativity | TBWA\Worldwide | TBWA\Chiat\Day | Omnicom | Troy Ruhanen | Courtney Nelson | Emily Wilcox | Jen Costello | Anh-Thu Le | Kirsten Rutherford |Jacqueline Redmond | Desmond Marzette | Mark Weinstein | Hilton | Jennifer Murillo | Discover Financial Services | Ryan Ostrom | Jack in the Box | Kate Cronin | Moderna | Brandi Ray | Jane Wakely | PepsiCo#CannesLions2024#OmnicomCannes#TheDisruptionCompany
In a moment of accelerated #data & #technology, talent matters more not less.
Privileged to have spent a few days with Charlotte Lee, Tony Harradine and our inspiring OMD APAC leaders discussing the future of agency services and the growing role #APAC is playing in our worldwide strategy, especially when it comes to #digital#transformation and #commerce innovation.
As The Disruption® Company, TBWA profoundly believes in the transformative power of creativity as a driver of business growth. In this video, our new co-CEO shares her thoughts on the harmonious marriage of business and creativity, the need to be ‘obsessed by clients’, and she extends an invitation to embrace more inclusive values in the industry.
Read all about it in the article below 👇
FR : https://lnkd.in/e7GQUGpj
NL: https://lnkd.in/em9_MkfP#TBWA#Creativity#BusinessGrowth#Disruption
After 20 years at the helm of TBWA\Belgium, Bert Denis (chief strategy officer), Jan Macken (executive creative director) and Kris Govaerts (CEO) will from now on dedicate their energy and expertise to the development of TBWA\Groupe. At the same time, they continue to advise the Belgian agency's clients.
The daily management of TBWA\Belgium, on the other hand, is entrusted to a new six-person management team that has been fully internally trained to ensure continuity and focus on innovation and change.
Strategic Director, Stephanie Vercruysse is one of them. She gave us her very first interview.
Read her interview in Dutch 👉 https://lnkd.in/eDy9eGCE
Read her interview in French 👉 https://lnkd.in/eB9JcRG3
Very happy to have played a very small part in this calling for this to happen, well played B Lab for doing the right thing 👏
I’m a massive advocate for B Corp and a massive advocate for the biggest organisations in (all) industries using the B Impact Assessment ‘tool’ to transform.
Yet Havas totally took total liberties here.
Having spoken to a number of clients (and employees) of Havas who are rightly shopping about right now - I certainly wouldn’t want to be in their reputational risk or people & culture teams at this moment 👀
And it doesn’t just stop with Havas, network agencies globally are totally under threat.
Yes they have size, heritage and media buying power - 🛥️ and can afford a banging boat at Cannes 🛥️ - but if forward leaning clients don’t want to be associated to you because of your client list, and your best talent is jumping ship - surely the best strategic business direction is to take advise from an organisation like Clean Creatives and get your house in order.
But what about the stability of employment for existing employees? I can’t imagine the outgoings of a network agencies IT costs, let alone their primo location global offices - but ‘not taking the brief’ doesn’t just protect the agencies reputation - built from hundreds of thousands of hours of brilliant strategic and creative minds collaborating to drive remarkable communications - it also protects the hundreds if not thousands of jobs that will be lost from ‘natural churn’ and clients hitting the eject button.
Big news for B Corp, big news for agencies.
#Agency#Greenwash#BCorp
The Cannes Lions International Festival of Creativity has unveiled its annual State of Creativity Report, capturing the perspectives of 3000 marketers and creatives in a comprehensive survey of today's creative environment.
The study sheds light on the dynamics of both internal and external relationships, highlighting significant disparities in how brands perceive the agency-client relationship compared to their agency partners. Whether you’re on the brand side or agency side, junior or executive, this report serves as a comprehensive guide offering actionable insights to help navigate potential pitfalls and implement effective strategies across your organization.
Click here: https://bit.ly/3PwSiNx to access the full report.
#cannes#canneslions#stateofcreativityreport#creativity#survey#brands#agencies#communication#report
TBWA\HAKUHODO welcomes Wataru Uchida as its new president and chief executive officer. 🏴☠️
A long-time pirate already, Wataru has been an integral part of TBWA\HAKUHODO's journey since its inception in 2006.
Speaking about the agency’s commitment to innovation and societal impact, Wataru says: "In this era of rapid change, where the role of advertising and AI’s influence is hotly debated, we see an opportunity not just to adapt but to lead with joy.
“Our creativity, powered by the Disruption methodology, is far from reaching its limit." 🚀
Read more via Campaign Brief Asia:
https://lnkd.in/eTYMGMKS
Chief Talent Officer, Omnicom Media Group
2moGo team!!!!