Omnicom Media Group’s Post

For Day 3 of our Cannes series of first-mover partnership announcements, Omnicom Media Group turned its focus to connecting influencer investment to sales - a goal that takes a quantum leap toward realization now that Omnicom’s Flywheel digital commerce division is an official TikTok Shop partner.    TikTok Shop is defining a new shopping culture—one that is rooted in discovery and fosters connections among sellers, creators, and the TikTok community. With more than 500,000 merchants in the U.S. alone, sellers are effectively utilizing the platform's unique blend of social media and shopping to drive sales.    Becoming a TikTok shop partner is the critical step in enabling Omnicom clients to leverage the explosive growth of this marketplace. Combining Flywheel’s proven record of managing and scaling digital commerce operations for brands and sellers across the world with OMG’s data-driven integrated influencer practice and AI-powered Q cultural insights solution, Omnicom’s cross-network team will connect commerce, content, and culture to unlock incremental sales and grow share for our clients on TikTok.    Another day, another giant step forward for OMG clients as we enable capabilities that directly connect upper funnel spend to purchases, thereby advancing investment KPI’s from media metrics to sales metrics. #TransformExperiences

We're excited to announce Rippl's new partnership with Yahoo Advertising DSP! 🎉 Advertisers can now access 70M+ deterministic purchasers across our current partners Schnuck Markets, Inc., Wegmans Food Markets, Giant Eagle, Inc. and National Retail Solutions (NRS Plus) to run more effective campaigns targeting their ideal shopper. Verified first-party data is more important now than ever, and we are offering #advertisers access to over 2,800 pre-built custom audience data sets—supporting more customer-centric advertising, as users start to take control and opt out of traditional targeting methods. Read the press release to learn more: https://lnkd.in/gfq9vR_e

🛒💡 Retail media is on the rise! 💡🛒 Did you know that global retail media ad spending is expected to hit $54 billion this year? With over 200 retail media networks in the mix, it's an exciting time for advertisers seeking innovative opportunities outside the Amazon bubble. Check out this comprehensive list by Kathryn Lundstrom in ADWEEK featuring the top retail media networks for advertisers to watch in 2024! These networks offer unique propositions to reach diverse audiences, from Best Buy Ads to tech-focused ads to Instacart's off-platform targeting. Dive into insights from industry experts and retailers themselves to stay ahead in the retail media game. #RetailMedia #AdvertisingTrends #MarketingStrategy #DigitalAdvertising 📈🔍 https://lnkd.in/eBgNz78K

PubMatic is teaming up with Instacart to leverage first-party retail media data for programmatic advertising. By tapping into Instacart's rich insights, advertisers can now refine their targeting strategies and drive consumer engagement like never before. This collaboration has the potential to revolutionize programmatic campaigns, setting a new standard for efficiency and data-driven precision. What are your thoughts on this partnership? Check out the full article by Jeremy Goldman at EMARKETER to learn more. ⬇️ https://lnkd.in/enkT9Uei #programmaticadvertising #digitaladvertising #advertising #realtimedata #techtrends #partnerships #adtech

Another exciting partnership in Retail Media! PubMatic and Instacart have formed a groundbreaking alliance that integrates detailed first-party retail media data with advanced programmatic ad targeting capabilities. This means advertisers can harness precise consumer behavior insights provided by Instacart for more effective automated targeting, especially on connected TVs, where context and content are critical. Under the stewardship of GroupM, Mars and other such brands will be able to tailor campaigns dynamically and push new products via cooking shows, enhancing both consumer engagement and campaign efficiency. This milestone collaboration between PubMatic and Instacart is significant because it allows for pinpointing consumer needs directly at the point of purchase, boosting awareness and return on ad spend, as well as significantly uplifting new-to-brand sales. With PubMatic's commitment to stringent data privacy, brands can achieve deeper engagement without compromising consumer trust. As we look at the projected increase in Instacart's grocery sales to $39.1 billion this year and ad revenues hitting the $1 billion mark, it's clear that the integration of ecommerce and ad tech is not just the future—it's the present. For those of us in the Retail Media space, this collaboration between PubMatic and Instacart isn't just news, it's a milestone in how we think about and execute media strategies in the digital age. #RetailMedia #ProgrammaticAdvertising #DataAnalytics #AdTech #Ecommerce

The #RetailMedia industry continues to grow and evolve as new retail data providers bring audience targeting solutions to #brands and #agencies. In the financial services sector, JPMorgan Chase just launched its 'Chase Media Solutions' ad unit which will function similar to a #RetailMediaNetwork. Though not a typical retailer, Chase is aiming to monetize its purchase data through data-sharing partnerships. The next financial services company to launch a #RMN may be American Express. For more info on these interesting trends within the commerce media landscape, check out the EMARKETER article below! #commercemedia #programmatic #programmaticmedia #programmaticmediabuying #programmaticads #programetrix https://lnkd.in/gTpwvPNG

In this article for Mediaweek Australia, our National Programmatic Director, Brad Palmer, discusses the six key reasons brands should be embracing programmatic Digital Out-of-Home in 2024. Brad states: “The core advantage lies in the rapid activation of campaigns, allowing marketers to dynamically optimise their strategies, ensuring timely and targeted delivery of messages to the right audience in key locations.” Read the full article here: https://lnkd.in/gShfVYgK #changetheconversation #programmatic #digitaloutofhome

Thanks to Mediaweek Australia for some early 2024 coverage where brands can kick off the year by harnessing six very useful advantages of Programmatic Out-of-Home: 1. Dynamic Targeting Opportunities 2. Optimising Ad Spend 3. Flexibility and Agility 4. Customisable Creatives 5. Swift Activation 6. Real-time Data Insights More detail in the article link below 👍 #changetheconversation #programmatic #programmaticdooh #prdooh #pdooh

Are you ready to ride the wave of programmatic advertising? According to a latest report from The Business Research Company, the Global Programmatic Advertising Market is gearing up for substantial growth from 2023 to 2032. What's driving this surge? The mobile industry is the catalyst for the growth of the programmatic advertising market, owing to expanding populations, advancing technology, and widespread internet use. Additionally, the mobile industry's growth fuels automation and enhances data quality at minimal operational costs. In the retail sector, programmatic advertising offers precision targeting and real-time optimization, enabling retailers to effectively reach their target audience with tailored messages. An intriguing insight: In 2023, it showed a valuation of USD 3 Billion, but by 2032, it's projected to skyrocket to a jaw-dropping USD 30.1 Billion! This isn't just about numbers; it's about revolutionising how we connect with audiences globally. To discover how programmatic advertising can fuel your business growth — I'm just a text away. #ProgrammaticRevolution #AdvertisingEvolution #DigitalMarketing

Adomni and Kochava announced a groundbreaking new partnership today: Outside In by Adomni. This innovative program empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world. Read the full press release here: https://lnkd.in/gPvyqnnn #ctv #digitaladvertising #adtech #incrementality #KochavaSummit2024