Still defending the ROI of RevOps to your team? 🥊 Give them a taste of what Eddie Reynolds has to say ⤵
What's the impact of Strategic RevOps? Here's one lens to view it through. Imagine a B2B SaaS Company with: - $10 million in revenue - $7 million in sales and marketing *Yes, these are real numbers from real SaaS companies. RevOps is: - There to maximize ROI on that $7M - Strategy is built on data driven Insights - People are doing the right things, efficiently - Process is constantly redefined and optimized - Technology works to support people and process (And perhaps, we don't need $7M) RevOps is not: - Systems admin - The IT Help Desk - The report generator When RevOps is treated as such: - Systems aren't used well - So data is limited/untrusted - Reports offer limited insights - Strategy is built on a gut feel - People work on wrong things - Process is not mapped out at all - Technology is not built on process - People are inefficient in/out of tech Money is spent/wasted/lost on: - Systems we don't need - Marketing leads that don't convert - Prospecting into the wrong accounts - Deals being lost due to poor sales process - Customers churned due to poor onboarding - Expansion opportunities lost for poor process - Expensive revenue leaders fumbling through this - Instead of building and enabling their team to execute In other words, $7M of fuel is poured into a broken engine. Why? - To save ~ $300K on RevOps? - By hiring a junior Admin to update Salesforce - And asking management to fumble through the rest In this environment smart companies are staffing their teams with more of the right resources to make sure the millions they are spending on the revenue team are better invested. ✌️
