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Women's sports is gaining much more viewers year-on-year 👀 With that, comes commercial arrangements and sponsorships. According to Nielsen, sponsorships create a greater ROI in comparison to their male counterparts. How is this trend going to develop over the next few years? #womenssports #sports

Some good reading fresh out today from the Women's Sport Trust in 'Visibility Uncovered | Summer of Sport'. Some key takeouts: - Although broadcast figures for women’s only sport events was down, we've had the highest reach for a year without England featuring in a major women’s football tournament. - Major rights owners are using their social media platforms to showcase women’s sport and most provide equitable coverage on their platforms - Team GB female athletes dominated TikTok views at Paris 2024 this summer - 67% of total TikTok views of Team GB athletes competing at the Paris 2024 Olympic Games came from content by female athletes, and their videos accounted for 69% of total output - The trend continued in the Paralympics with 60% of total views of the Paralympic GB athletes competing at Paris came from female competitors Live webinar with loads more at 9am this morning! https://lnkd.in/e-ThaQjp

Stuart and Conner discussed the 𝒈𝒓𝒐𝒘𝒕𝒉 𝒐𝒇 𝒘𝒐𝒎𝒆𝒏'𝒔 𝒔𝒑𝒐𝒓𝒕𝒔 and the role Athletes Unlimited has played in the sector. ESPN and Athletes Unlimited signed a Multi-Year Rights Agreement, last week. *Athletes Unlimited tips off February 29th in Dallas, TX. 🚀 According to Forbes, the average WNBA team was valued at $15.9 million in 2021, representing a 52% increase from the previous year. 🚀 The 2021 WNBA (Women's National Basketball Association) Finals saw a 25% increase in average viewership compared to the previous year, demonstrating the growing interest in women's basketball. 🚀 According to Nielsen Sports, women's sports sponsorship revenue in North America reached $636 million in 2020, representing a 48% increase from 2019. 𝐋𝐢𝐬𝐭𝐞𝐧: https://lnkd.in/gZHdsgFR 𝐖𝐚𝐭𝐜𝐡: https://lnkd.in/g8DPW-Xz #sportsbiz #sports #sportsmarketing #sportsmarketing #sportsbusiness #sportsmanagement #sportssponsorship #sportsnews #eventsindustry #marketing #sportsbetting

I am LOVING seeing these brands sponsor sports teams and industries. Is this just a trend right now or do things feel like they are changing? So far I have seen: SKIMS x WNBA Glossier, Inc. x WNBA Charlotte Tilbury Beauty x F1 August x US Track & Field An interesting read on the topic >> https://shorturl.at/Hkx0z #SportsMarketing #WomenInSports #ContentMarketing

Women's sports offer a lower barrier to entry, boast a growing viewership base, possess substantial consumer power, and appeal to diverse audiences, making them an attractive investment opportunity. Read more 👉 https://lttr.ai/AK5Mf #sportsbusiness #sportsinvestment #sportsinnovationlab #womensports #sports #SocialMediaPlatforms #FemaleAthletes

Women's sports growth story continues! 💡Arsenal F.C's victory over Manchester United set a new attendance record for the Women's Super League, with Emirates Stadium selling out for the women's game for the first time in its history (60,160 tickets sold) 💡Football Australia's post-tournament report claimed FIFA Women's World Cup™ 2023 generated AUS$1.32bn economic impact for Australia -Almost 2 million people attended the games in-person -86,654 international visitors were found to have attended the World Cup -The Matildas generated a media value of AUS$2.78 billion (US$1.82 billion) 💡The World Cup captivated a significant portion of the nation, with 70% of the population tuning in with over half (56%) of the attendees at Matildas' games being female 💡Additionally, the surge in popularity has translated into a remarkable 123% increase in average attendance at A-Leagues women matches this season, accompanied by a substantial 120% rise in streaming viewership on platforms like Paramount+ and 10Play compared to the previous year 💡Recent Women's Sport Trust report also highlighted that women’s sport pulled in record 46.7m UK viewers on linear TV in 2023. Average viewing time across FTA and pay-TV increased 16% compared to 2022 💡And of course, the initial buzz and inspiring crowds in the Women's Premier League There are enough signals. The time to invest in women's sport is NOW! #sports #sportsbiz #sportsbusiness #womenssports #sportssponsorship #sponsorship #investment #viewership #media #mediavalue SportQuake

France Women's National Football Team like you’ve never seen it before. Ahead of the world's most important international competition in women football, Orange (French telecom brand) wanted to highlight its commitment as a partner of all types of football for more than 24 years, and of the French Football Federation since 2018. Orange is taking a stand in favor of women's football ahead of the Bleues’ international competition, with the aim of overturning one of the prejudices that all too often surround the players. Many football 'fans', without ever having watched women's football, have strong opinions about the level of the players. But football fans' appetite for highlights compilations of great actions is an opportunity for Orange to reverse the trend... How? Through a never-before-seen compilation of actions from the men's 'Equipe de France', which quickly reveals itself to be a compilation of technical moves from the women's Equipe de France: 'La Compil des Bleues' ('The Bleues' Highlights'). Using VFX tricks, the appearance of the female players is altered in the 1st part of the compilation, to support a strong message: when Orange supports les Bleus, Orange supports les Bleues. A technical feat that required weeks of in-depth research into the French Football Federation's archives, to find the women's technical moves, then search for their exact replicas among the male players' moves, and then trick the women's images using VFX. 'La Compil des Bleues' has been released in June 2023, in an ecosystem specifically designed to target football fans wherever they are online : L'EQUIPE, Bein sports, Foot Mercato, the FFF - Fédération Française de Football platforms, and using influencers on YouTube, Twitter and Snap Inc.. Credit: Ads of the World Quentin Delobelle Ombline THOMINE-DESMAZURES Annabel Salesa Caroline Fortabat Jean Philippe Francisco Marcel Pascal Nessim et Charles Georges-Picot #football #soccer #frenchfootball #women #womenequality #equity

2023 A RECORD YEAR FOR WOMEN'S SPORTS VIEWING FIGURES📈 A record breaking 46.7 million viewers in Britain tuned in to women's sport on TV in 2023, reports the Womens Sports Trust. This included 25.7 million streams of the FIFA Women's World Cup 2023 on BBC iPlayer, an increase of 75% from the Women's World Cup 2019. Incredibly 15.6 million of those who watched the Women's World Cup did not watch women's sport before the tournament, and 43% of new viewers continued to watch women's sport afterwards. Women's sport continues to grow and smash records year after year🔥

🌟 The rise of women's sports is revolutionizing the industry! Discover how increased media coverage, sponsorship deals, and youth participation are driving this exciting trend. Learn how tools like It’s GameTime can support the growth of women’s sports with essential features for team management and performance. 💪🏅 #WomensSports #SportsManagement #ItsGameTime #EqualityInSports #AthleteDevelopment #SportsTech

Did you know that 40% of F1 fans are women, yet only 5 female drivers have ever competed in an F1 Grand Prix? 🏁 The sport is really growing on women – who used to make up only 8% of F1 fans in 2017 (Forbes). As female sports fans grow in number, new kinds of CPG sponsorships and partnerships are growing as a result – particularly in cosmetics. Brands like Il Makiage and Urban Decay are paving the way for even more female inclusion and are capitalizing on this growing demographic of fans, by sponsoring women's sports teams, driving brand consideration and positive sentiment. For instance, Il Makiage sponsored the Arsenal Women’s team in 2022, and Urban Decay sponsored the WNBA in 2023. Research from the Women’s Sport Trust shows Il Makiage's Arsenal partnership led to 31% more likely to buy and 53% felt more positive about the brand. Learn more about the growing number of cosmetics brands sponsoring sports in our latest video. 🚗💨 Let us know in the comments: What do you think of the partnership between Charlotte Tilbury and F1?  #F1 #BritishGP #WomenInMotorsport #SportsSponsorship #BrandImpact