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The game is changing for women’s sports, bringing huge opportunities for everyone involved.   The WNBA drew 3.4 million viewers for their All-Star 2024 Game, up 305% from last year. Paris 2024 was the first Olympic Games with equal numbers of female and male athletes competing – a huge step for inclusivity. As women’s sports are moving from sidelines to primetime, are lessons gained from men’s sports a blueprint for success or a constraint on creativity? Prepare to make your play in this sector by exploring our latest Brand Matters report. Read our blog for an overview and key themes: https://lnkd.in/eV4MaCt5 Download the full report: https://lnkd.in/ecSHbY5Y #SportsMedia #BrandProtection #BrandLicensing #ConsumerEngagement #SummerofSport

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