OS Studios - A Project Worldwide Agency’s Post

What does it mean to be together if we're not together? | SNCF Connect & ROSA PARIS The French tour operator SNCF Connect has launched a simple yet impactful video that hits the mark. Introducing the 'Together Again' campaign, a professionally crafted initiative unveiled in France in December 2023. Developed by the esteemed ad agency Rosa Paris, this campaign comprises one compelling media asset. In this campaign, SNCF Connect aims to not only promote its brand but also evoke a sense of togetherness. The strategic collaboration between SNCF Connect and Rosa Paris highlights the importance of effective advertising and creative direction in the competitive market. 🎥 Campaign Insight: "What does it mean to be together if we're not together? Is it enough to gather our memories? Together again." This profound idea from the campaign video encapsulates the essence of connection and the importance of shared experiences. SNCF Connect, through its 'Together Again' initiative, invites us to reflect on the true meaning of togetherness in a world that often emphasizes physical distance. Let's explore the power of impactful campaigns and the role they play in shaping brand narratives. 🌐 Key Players: Clients: SNCF Connect Brand Director: Marie Perrin Agency: ROSA PARIS Creative Director: Julien Saurin #sncfconnect #togetheragain #marketingcampaign #rosaparis #creativedirection #advertisingmagic #brandnarrative #marketingstrategy #mediaanalysis #campaignsuccess

Some gems here.

Very happy to have played a very small part in this calling for this to happen, well played B Lab for doing the right thing 👏 I’m a massive advocate for B Corp and a massive advocate for the biggest organisations in (all) industries using the B Impact Assessment ‘tool’ to transform. Yet Havas totally took total liberties here. Having spoken to a number of clients (and employees) of Havas who are rightly shopping about right now - I certainly wouldn’t want to be in their reputational risk or people & culture teams at this moment 👀 And it doesn’t just stop with Havas, network agencies globally are totally under threat. Yes they have size, heritage and media buying power - 🛥️ and can afford a banging boat at Cannes 🛥️ - but if forward leaning clients don’t want to be associated to you because of your client list, and your best talent is jumping ship - surely the best strategic business direction is to take advise from an organisation like Clean Creatives and get your house in order. But what about the stability of employment for existing employees? I can’t imagine the outgoings of a network agencies IT costs, let alone their primo location global offices - but ‘not taking the brief’ doesn’t just protect the agencies reputation - built from hundreds of thousands of hours of brilliant strategic and creative minds collaborating to drive remarkable communications - it also protects the hundreds if not thousands of jobs that will be lost from ‘natural churn’ and clients hitting the eject button. Big news for B Corp, big news for agencies. #Agency #Greenwash #BCorp

Exciting times ahead as we continue to invest and expand in the AV space. Get in touch if you'd like to learn more about Gather and how we can help your business. #gather #avtweeps #technologynews #onedigital #avdesign #avnews

🚀 Why joining the Better Driving Community Partnership? 🚀 We are thrilled to unveil our latest business-oriented value propositions. The Better Driving Community Partnership, powered by MICHELIN Mobility Intelligence, is redefining the future of mobility and opening new avenues for business success. Already partnered with CGI and TotalEnergies, we are moving ahead with innovative projects. ✨ Build compelling use cases with immense market potential ✨ Experience our innovative ideation process ✨ Test market appetite and ROI like never before ✨ Collaborate with the MICHELIN Innovation Lab for idea maturation and incubation ✨ Unlock new revenue streams and optimize value distribution among partners Join us on this transformative journey and drive your business forward. Watch the video to learn more and partner with us today! #Innovation #BusinessOpportunities #BetterDrivingCommunity #MichelinMobilityIntelligence #Partnership #Mobility #FutureOfDriving #Sustainability #RevenueGrowth

👉Collisions create sparks, so fearlessly embrace the differences✨   This week, I had the privilege of immersing myself in a wealth of creative insights shared by Guan Hin Tay, the Creative Chairman of BBDO Worldwide Singapore. The course reignited my passion for creativity through the intriguing case studies and ads that were presented, inspiring me to craft campaigns that rival those of the industry luminaries I admire.💓   A pivotal takeaway is the importance of embracing unconventional thinking and fearlessly initiating collisions of ideas. During my year in the advertising agency realm, I encountered numerous challenges that demanded innovative solutions to captivate target audiences and stand out in the market. However, I occasionally failed due to an overreliance on conventional strategies and common ideas. From now on, I know that by daring to collide familiar concepts, we can unlock more possibilities and creativities that were previously unexplored. Therefore, I am committed to embracing collisions and shattering conventions!🙌   I deeply appreciate Pei Wen Wong for arranging this journey of collision. I can't wait to think outside the box and apply all these treasured insights as we brainstorm for our upcoming advertising contest in D&AD! Let's harness this momentum to elevate our creativity and deliver projects that shine with the pride of MMC and NTU. Exciting times lie ahead!🏆 #MMC #NTUSG #MC6348 #IssueinteractiveinAdvertising #Creativity

"Publicis Groupe’s share price jumped 41% last year, outperforming all of its main rivals and cementing its position as the world’s most valuable agency group. Investors backed Arthur Sadoun, the chief executive, after the French agency group raised its annual revenue forecast three times and took market share during 2023 – even as some of its peers, including Dentsu, IPG and WPP, cut guidance, which they blamed on a slowdown in spend by tech clients. Publicis shares hit an all-time high above €84 at the end of December 2023, giving the company a stock market capitalisation of about €21.4bn (£18.4bn or $23.4bn)." https://lnkd.in/gGt5PJPw

From Daan in Cannes on one of the main points of the State of Creativity Report from Cannes Lions Advisory. A happy agency-client relation is essential for success.

At Publicis Sapient, we are dedicated to transforming our clients' businesses with a vision that transcends borders and reshapes the global landscape.   Each project at Publicis Sapient is infused with a unique essence, where groundbreaking solutions and fresh insights emerge from our rich cultural heritage and diverse perspectives. Our teams in LATAM are redefining what's possible, blending local insights with global perspectives.    What does it mean to be MADE IN LATAM?   It means harnessing Latin America's dynamic energy and innovative spirit to drive global digital transformation. It means fostering cultural connections and infusing our work with the rich flavors, vibrant landscapes, vivid colors, and resonant sounds of the regions our teams call home.   It's a mindset driven by entrepreneurial spirit, characterized by community participation in our crafts and empowerment. Our teams harness their crafts and capabilities to tackle the challenges of emerging markets.   #PublicisSapient #MADEINLATAM #DigitalTransformation #Innovation #GlobalImpact

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗥𝗲𝘁𝗮𝗶𝗻 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗲𝘅𝗶𝘁?   OmniaTeam helps by capturing, organising, and retaining knowledge in your business.   Create a central knowledge hub, codify processes, store client data, and incentivise team sharing.   Enable quick on-boarding for new hires.   Retain knowledge with OmniaTeam to maximise agency value during ownership transition.   #agencymanagement #knowledgemanagement #exitplanning #valuecreation