Pinwheel’s Post

Happy Pinwheel #PrimeDay! Not quite.....but we do take inspiration from Amazon in the work we do with our customers every day. Amazon's digital experience sets the tone for consumer expectations across industries. So, if you're serious about building customer relationships that last, you should be benchmarking your online capabilities against theirs, too. ICYMI: Check out the article our CRO Jeff Bailey published in March, "Be The Amazon of Banks." https://lnkd.in/gpETUHcs

"Partnering with the industry's most advanced and comprehensive deposit-switching solution underscores our commitment to equipping our clients with cutting-edge technology to drive growth and customer satisfaction," said Ed Rhea, CEO at MEA Financial Enterprises, llc "Pinwheel's ability to help financial institutions capture more #deposits, create stickier relationships with their customers, and ultimately drive customer primacy made the partnership a natural fit. Pinwheel undeniably leads the market in terms of ease, coverage, and security." We are thrilled to welcome our partners at MEA to the Pinwheel family and look forward to delivering next generation experiences together for our mutual customers.

We’re thrilled to announce our partnership with Narmi, enabling more institutions to make frictionless direct deposit switching a reality for their customers. “In addition to removing friction for consumers and uplifting activation, financial institutions leveraging Pinwheel Prime gain access to real-time insights into customers’ income, enabling deeper relationships and at least a 14% increase in customer lifetime value. Research shows that 72% of consumers say they would be more likely to make a bank their prime bank if it offered Pinwheel Prime at acquisition, making it a transformative offering for financial institutions in their quest for customer primacy.” Learn more about our partnership in Banking Dive 👇 #digitalmarketing #fintech

In recent years, frictionless direct deposit switching during account opening has gone from a bleeding edge dream to table stakes. The majority of consumers now expect this foundational capability. Luckily, providing the industry's top converting switch experience for your customers is easier than you think. In fact, we went live with one of the nation's largest banks in just 30 days. Let's talk - our team of primacy experts is here to help you achieve your goals. You can access more insights in Why Are Consumers On The Move, our latest research on generational bank switching trends. 👇 https://lnkd.in/eTKRrhED

We're thrilled today to announce our partnership with Lumin Digital, allowing Lumin customers to easily take advantage of Pinwheel's frictionless customer activation and engagement solutions. "Research indicates Pinwheel Prime significantly boosts conversion rates, increasing direct deposit enrollment by 32% and reducing the time for initial direct deposit by 65%. Lumin customers can now access Pinwheel Prime and other products like Pinwheel Verify and Pinwheel Earnings Stream." Welcome to the Pinwheel family, Lumin customers! We are looking forward to being your partner in primacy. #digitalbanking #digitalmarketing #customerexperience

📣 Hot off the press! We followed up our February research with a study to better understand consumers' evolving definition of #primacy. You'll be fascinated with what we found. 🔎 ? Why are consumers switching #banks more frequently? ? Do expectations for #banking relationships differ across #generations? ? Is the entire banking industry failing to deliver on customer #experience? 👇 Download our infographic: https://lnkd.in/eTKRrhED

Don’t forget to tune in today at 2ET as we unveil our latest consumer research on bank switching! Pinwheel CEO Kurtis Lin will be taking the virtual stage with Corey Timlin from American Express and Jonas Ng from KeyBank for an insightful panel discussion, moderated by Pinwheel CMO Crystal Gopman. If you’re in consumer banking, this session is a can’t miss. This webinar is free for members of Consumer Bankers Association and to friends of Pinwheel with code PINWHEEL605 Register here: https://lnkd.in/eQjk9qVN

As reported in Reuters and HousingWire this week, several #lenders have filed a class action suit against the #income #verification provider for monopolistic business practices allowing "Equifax to charge for its services far higher than a competitive market would bear.” "The service’s price went from $17.85 in 2012 to $66.45 today — an increase of 272%." 🤯 ⏰ Pinwheel Verify connects you with source of truth payroll data to conduct instant income verification at a fraction of the cost of Equifax's The Work Number. Let's talk about how we can save you 50%, while accelerating cycle time and reducing fraud-related losses for credit cards, personal loans and HELOCs. https://lnkd.in/eTG3EwRk

Want to know why 73% of American consumers are considering switching banks over the next 12 months? Join us next week as we dig into fresh insights from Savanta on what each generation is looking for when selecting their primary bank. This webinar is free for members of Consumer Bankers Association and to friends of Pinwheel with code PINWHEEL605 Register here: https://lnkd.in/eQjk9qVN