Placer.ai’s Post

As the debate between #brandbuilding and #performancemarketing rages on, companies who weather the storm & rise to the top are those who embrace a new playbook for building relationships in today's complex brand multiverse. While sales will always be paramount, top marketing leaders are future-proofing their brands by embracing holistic strategies, empowering cross-siloed generalists to unify specialized functions, and introducing modern KPIs like cultural influence to drive long-term brand value & loyalty over time. FINN CMO Celia Jones recently led a panel with branding powerhouses at The PR Net’s #FutureFocus Summit, including Pernod Ricard’s Colin Kavanagh, ex-Banana Republic and Esprit’s Ana Andjelic, Hyatt Hotels Corporation Lifestyle & Luxury Brands’ Crystal Vinisse Thomas and Vestiaire Collective’s Samina Virk. Find out how to make the case for brand marketing during tough economic times: https://lnkd.in/gJRmt9dF #CMO #marketing #leadership #growthstrategies #luxurymarketing #consumerlifestyle

Thanks to RETHINK Retail for including me on this list again! RETHINK Retail, you all do a fantastic job at connecting people in the Retail industry and being a powerhouse in thought-provoking content for retail. Thanks for including me in the community! For more insights into retail, real estate, and leadership, follow 👉 #ressaonrealestate

The key to success in a cookieless future lies in unlocking the power of first-party data. Watch Alban Villani, Regional CEO India, SEA & Europe at ad:tech India's #LeadershipLens on how to leverage data management & analytics for a holistic customer view & sustainable brand value creation. #Epsilon #MarTech #Analytics #AdTech #DataPrivacy #Cookieless #FirstPartyData

Retail media is in its infancy and innovative technologies are needed to help retailers, brands and their partner’s scale. We built Turbyne to orchestrate the multitude of channel partners and it will be a pleasure to see that business’ continued growth. Another huge gap in the retail media "supply chain" is filled by OnlineSales.ai and it is OSMOS platform. OSMOS brings it all together with the World's first omnichannel retail media operating system. By centralizing ad serving, order management, automated business processes and rich insights in a single SaaS platform, OSMOS helps retailers improve campaign ROI, increase revenues while lowering overhead. Already a significant partner to retailers and publishers overseas, I am excited to announce that the next chapter in my career is to serve as the CEO of the Americas for OnlineSales.ai. I will be collaborating diligently with my colleagues to help retailers in the America's scale and monetize their retail media with the comprehensive OSMOS platform. As an industry we have done a fantastic job of enabling retail media tactics inside the store and online. The next phase is bringing it all together and accelerating growth for all retailers and publishers. OSMOS is the cornerstone technology for phase 2 and I am delighted to help retailers and publishers apply it to their business. Please help me welcome OSMOS to the Americas and DM me to learn more about this important platform.

My favorite part of this week was spending time with these superstars at the NACS Leadership Forum, diving deep into the evolving landscape of convenience stores with C-Suite executives. From digital transformation, loyalty programs, to mastering last-mile delivery providers and online purchasing, the insights gained were invaluable. In many cases, retailers have acquired and operate under different brands and find themselves navigating how to create a seamless experience with their app and loyalty programs. C-Store is a hot spot to be, evolving to target GenZ with ads at the pump, expanding with EV and maximizing the captured audience, elevating foodservice, and digital everything. But when you get down to it, it is still all about the fundamentals: right price pack architecture, promotions that drive traffic inside and conversion, and planograms with the best brands (OREO and Sour Patch Kids 😃). #NACSForum #DigitalTransformation #teammdlz #conveniencestores

Retail leaders in the US share their view of the future of retail and stores in the next 5 years. This CNBC article is a must-read for anyone interested in the industry. Take 10 minutes out of your day to gain valuable insights from these experts. #RetailIndustry #FutureOfRetail #Leadership #CNBC #FutureofStores

Leadership isn't about a title; it's about action and example. Here at Spectas, we strive to embody this core value. Whether it's guiding our team towards innovation, or setting industry standards, a passion to lead is at the heart of everything we do. . . . #Spectas #SpectasGlobal #MadeToBeSeen #quoteoftheday #inspirationalquote #quote #corevalue #companyvalues #popdisplay #pointofsale #pointofpurchase #pointofpurchasedisplay #visualmerchandising #retail #retaildisplay #instoredisplay #retailmarketing #shoppermarketing #storefixtures #customdisplays

When marketers wish to have more control over the consumer journey, addressing all touchpoints and building a truly omnichannel route, one non-negotiable is building and enriching your First Party Data. As easy as it sounds, it is one of the most tactical and endurance based activities that a marketer does, with long term impact in terms of both revenue and technology. How can we do it most efficiently? We just had this conversation with Alban Villani, CEO for India, SEA and Europe, Epsilon at ad:tech's #LeadershipLens. Catch the conversation here - https://lnkd.in/dgz2ZbPe Sudha Shankar Vinay Nakshigara Jaswant Singh

👩💼 Get to know our team: Fabienne Grewe loves building and enabling digital marketing teams. With her extensive knowledge, build in more than +7 years in the performance marketing landscape across the fashion e-commerce industry, she excels at data-driven campaign optimization. 📈Performance Marketing | 🤝 Leadership | 🎯 Marketing Strategy  🚀 Companies she’s worked with: SCAYLE Commerce Engine | bonprix | Montblanc Unlock your digital potential by connecting with Fabienne Grewe! 🔗 #PerformanceMarketing #Leadership #MarketingStrategy #CampaignOptimization

Great news to start off 2024!!!!! Century 21 did it again and maintained our core 4 marketing claims in 2023!!!! According to the 2023 Kantar Brand Perception study, CENTURY 21 is the: 1. #1 Leader in Brand Awareness (25 years in a row) 2. Most Recognized Name in Real Estate 3. Most Respected in the Industry 4. Leader in Future Consideration among Consumers #realestate #century21 #BrandAwareness #leadership #marketingstrategy #Branding