This biggest takeaway from Discover Grocery... And why it's going to transform how grocers approach customer acquisition. Full update in this week's brief ft. Ethan Chernofsky. ✨ You can now watch Discover Grocery on demand ✨ Listen to the full segment featuring Lisa Kinney of Albertsons and Kate McIntyre of Fresh Thyme Market , as well as the session led by Erich Kahner, with Michael Montani, CFA, Tom Hebbert, and Christina Drew. Watch the full virtual event at discover.placer.ai/grocery #grocery #strategy #consumerbehavior
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🔍New insights for grocers! NPS Prism data has uncovered key experience gaps among leading grocers, warehouse clubs, and mass retailers. The biggest disparity? The 'easy to find staff' category, where warehouse clubs and mass merchants lag by 18% and 20%. 🙋♀️ Friendly and knowledgeable staff can boost episode NPS by 75+ points! 💡 Top stores excel in store layout, product variety, and quality private labels, enhancing the 'inspired browsing' journey. 🍽️ Fun fact: 47% of Costco and 30% of Sam's Club respondents enjoyed complimentary food samples, highlighting their impact on the in-store experience. Read the insights: https://lnkd.in/eyPGYUPH By: Angie Han #NPS #CX #GroceryCX #GroceryNPS
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#TruDataThursday 📊| The connection between “feeling welcome” and your in-store experience is clear but proven it can be tricky. Our senior marketing manager, Feyi Alufohai, shares that with TruRating, a retailer discovered that 97% of the shoppers felt welcome in store. However, just a 5% drop in this feeling led to a 0.05 drop in their overall experience score! 😲 Tell us in the comments ⬇️, how does feeling unwelcome in a store affect your experience? - #CustomerExperience #RetailInsights
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LAST CALL📣 - Learn valuable strategies to attract and retain a crucial customer base!! Join tomorrow's webinar to hear from experts at Upside and Schnucks about how negative outlooks on household finances have increased price sensitivity and cross-shopping, leading to the rise of the "uncommitted customer." Also known as secondary and tertiary customers, these shoppers present both challenges and opportunities for grocery retailers. Gain a clear picture of who these uncommitted customers are and what they need to become loyal. REGISTER: https://ow.ly/BGss50T82x2 #foodretail #schnucks #grocery #retailtrends Upside
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Are grocers keeping up with #digitalshoppers? 🛒 The latest research from Grocery Doppio reveals the top 5 friction points impacting the #onlinegrocery experience. From digital performance to substitutions, grocers must adapt to deliver the "perfect order." Are you ready to tackle these challenges? Discover how to keep up here: https://lnkd.in/eNRRzF_h Neha Ghai Surdhani Gupta Wynshop
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The latest eGrocery Sales Report has just been released by Brick Meets Click, and here’s what you need to know… August 2024’s eGrocery sales reached almost $10 billion, representing a 7% year-over-year increase. What’s behind this impressive growth? If you’ve been following our monthly sales reports, you already know the answer: Once again, aggressive discounts on delivery services from major players like Walmart, Instacart, and Amazon are driving overall eGrocery sales. For regional grocers, this presents an equal amount of challenges and opportunities. To overcome the former and embrace the latter, check out our full breakdown of August 2024’s Brick Meets Click/Mercatus Grocery Shopping Survey. From investing in perimeter departments to increasing personalized eMarketing efforts, our latest episode of US eGrocery Sales Trends is full of actionable advice designed to help you compete with the big players—and their aggressive promotions. Click here to access all this and more: https://mct.media/3BgnWuc
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What's the #1 recommendation to come out of the 2024 Brick Meets Click U.S. eGrocery 5-Year Sales Forecast? To compete with Mass Retailers, grocers should focus their attention on customer experience instead of low pricing. If anything has been learned from the emergence of the bigger retailers, it’s that competing with the Walmarts of the world on pricing alone isn’t going to work. Their advantage is too significant — more than 10% cheaper on similar baskets from supermarkets. Instead, regional grocers and independents should focus on what truly matters to their customers and extend their inherently stronger service model into the digital experience. That means: Increasing personalized offers. Crafting unique shopping experiences. Offering meaningful customer interactions on grocery services. To learn how to accomplish this, read our full analysis of this valuable annual report (which includes sales projections, insights into the future of eGrocery receiving methods, and much more): https://mct.media/3w7a2bE
U.S. eGrocery 5-Year Sales Forecast
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I had the pleasure recently of chatting with Nathan Bush on the Add To Cart podcast to discuss all things pricing. We had a wide-ranging chat covering (among other things): - How to setup a pricing strategy - When to use dynamic pricing - How to avoid leaving money on the table with smarter pricing strategies - What's on the cards for ShopGrok in 2024 Thanks for having me on Nathan! #retail #pricing #startupaus #podcast #pricingstrategy
At some point this year, you will have to revisit your pricing. And that can be a nerve-racking exercise. 😬 Profitability is shaping up to be the key theme for 2024. Most retailers I am speaking to are experiencing flat or slightly increased sales, but costs are growing faster than sales growth. Rather than scrape the barrel for cost savings - because it is likely that you have done that already - it might be time to revisit your pricing strategy. Aaron Cowper joins me on Add To Cart this week to share how he and the team at ShopGrok help retailers such as rebel, BWS and Bunning get insights and make intelligent pricing decisions. While we all have an average gross profit or net profit we want to hit, there are different ways to get there. A mixture of products that are set up as loss leaders, lead generators, promotional waves, everyday value or premium holds will help you maximise profitability in different ways. Together, they all play their role. Aaron shares some intelligent frameworks and local examples to help you optimise your pricing strategy in 2024. 🎧 Full episode: https://lnkd.in/gxW6xy-x #ecommerce #retail #pricing #pricingstrategy #pricingstrategies #pricingoptimization #strategy #discounting
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⚡ Get ready for a successful Prime Day! Prime Day offers an opportunity for retailers to increase sales significantly, broaden their customer base and strengthen brand loyalty. 🌟 Minderest can help you react quickly to competitor price changes and monitor all sellers in the marketplace with its Marketplace Sellers Benchmark tool. ⬇️ Here are two strategies to optimize your Prime Day offers to attract customers and meet your business objectives. Find out more strategies here: https://hubs.li/Q02DGGjW0 #pricing #pricemonitoring #PrimeDay #retail #Minderest
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Ever wondered about the 'loss leader' strategy 🤔🤔? It's a smart move where businesses offer products at a loss to drive customer traffic and boost overall sales. 📈📈 Take Costco's rotisserie chicken🐔🐔, for example. They famously sell it below cost to entice shoppers. While it might seem like a loss upfront, the long-term benefits are huge. In fact, Costco reportedly lost around $50 million annually on chicken sales alone. But guess what? It's a winning strategy that keeps customers coming back for more, leading to increased sales and customer loyalty. #BusinessStrategy #Costco #LossLeader
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Aside from the people, this might be the single biggest reason I joined TruRating about a year ago: the ability to ask a customer a question, at checkout, based on what they're buying. We call them Intelligent Questions. A grocer wants to understand why someone bought their private label soft drinks...a tool manufacturer wants to know if you heard their audio message while shopping...a shoe store wants to know if you came in with that specific brand in mind...and a million other use cases. Link in the comments to learn a bit more - it's incredibly exciting to see more and more partners take advantage of this capability! #personalization #retailmedia #customerinsights
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