Pocus’ Post

Delighted to share a conversation I recently had with Paul Essery on the Tech Business Podcast. It was great to have the opportunity to share the 'why' behind starting RevvedUp which is really the culmination of a 17 year commercial journey (so far!) Here are 5 of the key take-aways from our discussion: Addressing Content Gaps: RevvedUp identifies the significant gap between the need for high-quality content in winning the attention and trust of prospects, and the ability of teams to produce it at scale. By leveraging AI, they ensure that every piece of content is resonant, timely, and tailored to the audience's needs. Relevant Content > Personalisation: RevvedUp automates a lot of the 'typical' manual research done by reps to understand a prospect...but the most important part is that those insights are turned into messages that are relevant. Thin personalisation (hey we both support the same football team!) is nowhere near as effective as landing a message that speaks to their core challenges in a language they just 'get'. Streamlining Sales and Marketing Alignment: One of the biggest challenges in many organisations is the disconnect between sales and marketing teams. RevvedUp bridges this gap by making sure that marketing content is effectively utilised by sales teams, ensuring consistent and relevant messaging across all touchpoints. Scaling with AI: Managing large volumes of leads and creating personalised content for each can be overwhelming. RevvedUp automates this process, enabling companies to scale their outreach efforts without sacrificing relevance, ultimately leading to better conversion rates. Future-Proofing Content Strategy: I envision a future where content is so valuable that prospects would willingly opt-in to receive it continuously (and maybe even pay for it!) RevvedUp aims to create an ecosystem where content is not just a means to an end but a valuable resource that helps prospects solve their problems and stay informed. You can listen to the full episode below... #b2b #revenue #saas #sales #marketing

Surprising no one in GTM - it's right time, right buyer, right message. It's what our CEO, Henry Schuck, has always said—and he’s still 100% right. But before you can do that, you MUST nail the basics. Recently, Ben Salzman and I had the pleasure of sitting down live with Godard Abel, founder and CEO of G2, and he shared something crucial: Too many companies rush to adopt new tech, AI, and advanced GTM strategies without first building a solid foundation. Before you tell me this is obvious - go check out Godard's background - this man is no rookie, if he says basics are the key to success we should all listen up. If your core processes aren’t dialed in, all the fancy tools in the world just won’t help! Here’s what matters most: 👉 1. Who is your ideal customer? 👉 2. Is your data clean and organized? 👉 3. Do you have the right workflow to catch every opportunity? Once you’ve got that down, THEN you can fully leverage AI, ZoomInfo, G2, and every other GTM tool under the sun (...actually don't do that - tech bloat is endemic, so stop that) to architect your GTM strategy. In the past, B2B was all about spraying and praying—reaching out to anyone who vaguely fit your ICP. But now, with access to 1st, 2nd, and 2rd party signals, there just isn't any excuse to miss on what to say and how to say it. 💡 Buying signals of all kinds, especially G2’s buyer intent data, are a game-changer—telling you exactly when to reach out. But even then, the best data won’t help if your team isn’t ready to take action. The key? ➡️ Get your basics right first. ⬅️ Clean your data. Set up your workflows. Understand your customer journey. Then, the data will do the heavy lifting, and you’ll know exactly when to strike. Interviewing Godard was very special - he shares more of the basics everyone misses, the secrets of being a successful serial entrepreneur, and so much more. My favorite episode of Season 2 by far - listen on Spotify and Apple Podcasts now.

Thank you so much Fred Diamond for inviting me and John Shrader to have this important conversation with you on #salesgamechangers podcast. Together, sales, marketing and customer success must have radical unity like never before. With the functions rapidly converging to meet the needs of the digital-first customer experience, old paradigms, org design, and methods need to be completely reimagined to align with a modern #GTM engine that leverages AI and is future-ready. If you are a next-generation GTM leader, #CMO, #CRO or #CSS, and want to challenge yourself to be future-ready, join the #SURGEchallenge. Learn more here: https://lnkd.in/d8i2ZGfw

Just wrapped up an insightful podcast episode with Abby Hehemann, the Global Marketing Director at GetResponse! Abby shared her fascinating journey from customer success to product marketing, highlighting the power of customer insights and proactive strategies. We delved into the evolution of GetResponse from an email autoresponder to a multi-channel marketing automation platform, and how they've leveraged AI for data analysis while maintaining the essential human touch in marketing. Key Takeaways:  Stay curious and continuously learn  Invest in yourself and your career  Understand your customers deeply to stay ahead Don't miss out on Abby's valuable insights and practical advice for navigating the ever-evolving landscape of digital marketing! Catch the full episode now:- https://lnkd.in/djidu6vj #Marketing #ProductMarketing #CustomerSuccess #AI #DigitalMarketing #GetResponse #MarTechCube #TheMarTechCubePodcast #PodcastEpisodes #PodcastSeries #ModernMarketing #LivePodcasts

This post is for all the marketers out there! 🤩🙌😁 Ever wondered what the future holds for SaaS marketing? 🚀 I had an amazing conversation with Santosh Choudhary, former B2B Marketing Lead at Meta, on Brand Talkies a.k.a The BT Show and we dove deep into the trends that are shaping the industry, especially with the rise of AI. In this episode, we discuss: - 🌟 How AI is revolutionizing marketing strategies - 📈 The top 3 trends you need to watch out for in SaaS - 🔍 The future of SEO in an AI-driven world - 🎨 The creative process and storytelling in SaaS marketing - 📊 Leveraging data and analytics for better B2B campaigns Whether you're a seasoned marketer or just starting out, this episode is packed with insights and actionable advice to help you stay ahead of the curve. Trust me, you don't want to miss it! Check out the full episode in the comment section below! ⬇️ P.S. This is Part 2 of the conversation. If you missed Part 1, don't worry, we will add it in the comments below! #SaaS #Marketing #AI #B2B #FutureOfMarketing #Podcast #MarketingTrends #CreativeMarketing #SEO #DataAnalytics #b2bmarketing #podcaster

What if you could level up your GTM skills in just 30 minutes? This season of the Pocus podcast is all about improving your GTM skills 10x. We’ve got a roster of industry experts joining us to share their best strategies and frameworks. This is the real, tactical advice you need from the GTM experts at companies like Asana, HubSpot, and more. Our next guest is Kevin Baldacci, Head of Solutions Product Marketing at Asana. We’ll be covering: 👉 Kevin's 11-year tenure at Salesforce and how it shaped his career path 👉 How marketing has changed with the rise of AI and where Kevin sees GTM x AI heading 👉 The framework Kevin uses to build product adoption with new tech like Asana AI Register here: https://lnkd.in/gZkFB62t

Perfect podcast for your morning coffee ☕️ Our very own Abby Hehemann dives into the power of customer insights, the magic of humanizing your brand, and the role of AI in modern marketing. Give it a listen and start your day with some fresh ideas: https://bit.ly/3LyAAXD

On this episode of the podcast, Dean Denny shares valuable insights on maximizing ROI from Facebook ad campaigns. They discuss the importance of understanding the customer journey, creating compelling messaging, and utilizing the right assets for successful digital advertising. The episode also explores the significance of lead magnets, personalized calls, and presentations in attracting and nurturing potential clients. Additionally, they touch on the use of AI tools like ChatGPT for content creation and optimizing messaging in advertising campaigns. Overall, this episode provides strategies for lead generation, nurturing leads, and enhancing sales processes through strategic marketing efforts. #OpenSourceGrowth #SaaSMarketing #GrowthMarketing Listen here: https://buff.ly/3KwWs53

Had an absolute blast chatting with Matt Sunshine and Maryanne McWhirter on the Improving Sales Performance podcast! We dove deep into how AI is taking CRMs to the next level—especially in HubSpot. From automating processes to crafting personalized sales pitches, AI is changing the game for sales and marketing teams. 🚀 If you’re still thinking of HubSpot as just a CRM, it’s time to rethink that. Tune in to our conversation to hear why! 👇 https://hubs.ly/Q034JNsz0 #CRM #HubSpot #MarketingAutomation #SalesProcess #SalesForecasting

👯One thing we hear over and over is that our clients want to know what their peers are doing. Check out the episodes that tackle exactly that - hearing from your marketing peers on how they are solving todays most pressing marketing challenges.