POLARIS+’s Post

🗣️ Influence is the currency of today’s digital world. From shaping trends to building authentic brand connections, the influencer industry is evolving rapidly—and Singapore stands out as a vibrant hub in this global phenomenon. 🇸🇬 What makes Singapore unique? Our cultural diversity and tech-savvy population create a dynamic space where local influencers effortlessly blend global trends with local flavors. Whether it’s a hawker food review or high-fashion at Marina Bay Sands, Singapore’s creators resonate deeply with their audiences, leveraging trust and relatability. Our size is an advantage, too. Micro-influencers thrive here, offering highly targeted engagement in tightly knit communities. And as Gen Z and Millennials prioritize values like sustainability and inclusivity, influencers are stepping up as trendsetters and change-makers. 🌟 At MagicSystem, we’re proud to empower brands and creators to harness this dynamic landscape. From localizing global campaigns to elevating homegrown talents onto the world stage, we’re shaping the future of influence—one authentic connection at a time. How are you connecting your brand and influencers to bring your message to the world? Share your thoughts below—we’d love to hear them! 📷 : Click Analytic 🤣 #DigitalMarketing #Communication #InfluencerMarketing #ContentStrategyInsights

𝐊𝐎𝐋 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 : 𝐅𝐫𝐨𝐦 𝐋𝐢𝐯𝐞𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐭𝐨 𝐒𝐚𝐥𝐞𝐬 👉🏻 Meet 林怡伦, a top-performing influencer in Daily Life Products in China. ––––––––––––––– NEW SERIES : 𝘓𝘦𝘢𝘳𝘯 𝘵𝘩𝘦 𝘣𝘢𝘴𝘪𝘤𝘴 𝘰𝘧 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘊𝘩𝘪𝘯𝘢—𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦, 𝘸𝘩𝘺 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵, 𝘧𝘰𝘳 𝘸𝘩𝘪𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘵𝘩𝘦𝘺 𝘱𝘦𝘳𝘧𝘰𝘳𝘮. 𝘞𝘦’𝘭𝘭 𝘢𝘭𝘴𝘰 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘵𝘩𝘦 𝘵𝘰𝘱-𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘦𝘢𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘧𝘰𝘳 2024. Profile Summary : With over 3.8 million followers on 𝐗𝐢𝐚𝐨𝐡𝐨𝐧𝐠𝐬𝐡𝐮, 林怡伦 is known for her 𝐯𝐥𝐨𝐠𝐬 with her family. 🟢 Her influence has helped brands like 美心Meixin and 诺贝尔Nobel reach new audiences and drive engagement in the Food&Beverage space. ⏰ Stay tuned for the next KOL profiles and get ready for our 𝐊𝐎𝐋 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤 —your go-to guide for influencer marketing in China #KOLInsights #MarketingInChina #InfluencerMarketing #DigitalStrategy #ChinaBusiness #TopKOL2024 #KOLProfile

Have you ever wondered why some Western brands thrive in China while others barely make a ripple? 🌊 Breaking into the Chinese digital market isn't just about translation; it's about cultural adaptation, understanding local platforms like WeChat and Weibo, and leveraging KOLs (Key Opinion Leaders). We've seen brands struggle because they don't grasp the nuances of Chinese consumer behavior. It's not enough to replicate what works in your home country. What’s the secret sauce, then? It's a mix of localized content, strategic partnerships with local influencers, and an agile approach to quickly adapt to trends. For instance, live-streaming e-commerce has exploded in China—are you on board yet? — Resonance is a marketing agency leader in China, since 2008. Get our latest insights here: radar.resonancedigital.com #china #digital #social #media #influencer

𝙒𝙝𝙮 𝙎𝙝𝙤𝙪𝙡𝙙 𝙄𝙣𝙩𝙚𝙧𝙣𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝘽𝙧𝙖𝙣𝙙𝙨 𝘾𝙖𝙧𝙚 𝘼𝙗𝙤𝙪𝙩 𝙒𝙚𝘾𝙝𝙖𝙩 𝙖𝙣𝙙 𝙇𝙞𝙩𝙩𝙡𝙚 𝙍𝙚𝙙 𝘽𝙤𝙤𝙠?   Recently, I had the privilege of delivering a workshop to a client on Chinese social media, where me and my colleague Iris Chen shared essential tips about WeChat and Little Red Book—two of the most powerful platforms within the Chinese-speaking community.   🌎 I won’t bore you with the statistics you can easily find online about the massive user base on WeChat and Little Red Book. But just one undeniable fact: nearly every Chinese person uses these platforms daily.   📱 Having immersed myself in these platforms for both work and personal interests, I can confidently say they are crucial tools for connecting with and engaging Chinese clients.   📱 Diving into the world of Chinese social media will definitely bring you one step closer to connecting with Chinese clients.   💡 Influencer marketing, in particular, has become one of the most effective and dynamic strategies for international brands, especially during major launches or campaigns.   📝 From crafting compelling storylines to curating the most suitable KOLs, achieving impactful outcomes isn’t just about storytelling; it’s also about understanding the nuances of the platforms, the community and the clients.   💌 If you’d like to explore our expert insights on Chinese social media or our case studies of influencer campaigns, feel free to drop me a message. I’d be happy to share more! 11K | China-Specialist Communications Consultancy #chinasocialmedia #wechat #littleredbook #publicrelations #digitalmarketing

Did you know Xiaohongshu (RED) isn't just a social media platform in China, but a global community hub? With 200 Million monthly active Chinese users worldwide, Xiaohongshu presents an unparalleled opportunity for brands looking to expand their reach and influence. Some brand advantages: 1. Cultural Connection: For brands seeking to resonate with Chinese consumers abroad, Xiaohongshu offers a direct avenue to engage with culturally relevant content and influencers. 2. Market Expansion: Leveraging Xiaohongshu's global reach enables brands to penetrate new markets effectively, harnessing the platform's community-driven approach to build brand loyalty. 3. Innovative Marketing: The platform's blend of content creation, e-commerce capabilities, and influencer marketing empowers brands to craft authentic narratives that resonate across borders. Whether you're launching a product globally or targeting specific communities, Xiaohongshu's expansive reach and engaged user base provide a powerful platform for growth and connection. Monet Marketing is a proud 𝗴𝗹𝗼𝗯𝗮𝗹 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗳 Xiaohongshu in North America, also the only one in Canada. 📨 Let's connect to explore how Xiaohongshu can amplify your brand's global presence and engage with diverse communities worldwide by reaching out to us today at info@monetmarketing.com 🌏✨ #Xiaohongshu #GlobalMarketing #BrandExpansion #DigitalStrategy #InfluencerCollaboration #CulturalConnection

𝐊𝐎𝐋 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 : 𝐅𝐫𝐨𝐦 𝐋𝐢𝐯𝐞𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐭𝐨 𝐒𝐚𝐥𝐞𝐬 👀 Get to know Winnie文, an energetic influencer in 𝐓𝐫𝐚𝐯𝐞𝐥 in China. ––––––––––––––– NEW SERIES: 𝘓𝘦𝘢𝘳𝘯 𝘵𝘩𝘦 𝘣𝘢𝘴𝘪𝘤𝘴 𝘰𝘧 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘊𝘩𝘪𝘯𝘢—𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦, 𝘸𝘩𝘺 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵, 𝘧𝘰𝘳 𝘸𝘩𝘪𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘵𝘩𝘦𝘺 𝘱𝘦𝘳𝘧𝘰𝘳𝘮. 𝘞𝘦’𝘭𝘭 𝘢𝘭𝘴𝘰 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘵𝘩𝘦 𝘵𝘰𝘱-𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘦𝘢𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘧𝘰𝘳 2024. Profile Summary : With over 6.4M million followers on Xiaohongshu, Winnie文 collaborates mainly with partner in the Travel industry. 🟢 Though she is known for her various content, ranging from advices on how to pose for pictures, to crash testing products for easy travelling. ⏰ Stay tuned for the next KOL profiles and get ready for our 𝐊𝐎𝐋 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤 — your go-to guide for influencer marketing in China #KOLInsights #MarketingInChina #InfluencerMarketing #DigitalStrategy #ChinaBusiness #TopKOL2024 #KOLProfiles

What’s your take on China’s Strategic Use of Global Influencers?🌍🇨🇳🇵🇰 Recently, China has been embracing a unique approach to showcase its development on the world stage by collaborating with influencers from diverse countries. By inviting these digital creators to experience and promote various aspects of China’s growth firsthand, China is tapping into the power of social media to share its narrative with a global audience. This strategy of image building is not only enhancing China’s image but also bridges cultural gaps, bringing an authentic, on-the-ground perspective to audiences worldwide. It’s fascinating to witness how influencer marketing is evolving beyond traditional consumer brands to shape international perception and diplomacy. #InfluencerMarketing #GlobalCommunication #China

Ever wondered how to create a buzz in the Chinese market? Here's a case study that might just inspire you. W Shanghai Hotel and Liushen recently collaborated for a live rooftop party that became the talk of the town. Here's how they did it: 🔹 Offline Activities: → Launched themed cobranded suites and gift boxes. → Hosted a giant installation at the rooftop party. → Featured live DJ performances, exclusive cocktails, and desserts. 🔹 Social Media Promotion: → Livestreamed the rooftop party on Douyin all day. → Gave away cobranded gift boxes in the livestream room. → Promoted the hashtag LiushenWStayCool on RED and Douyin. → Engaged multiple KOLs to share promotional videos. 🔹 Results: → 4.78 million views on Douyin. → 1.43 million social media views in total. So, what can you learn from this? 𝗖𝗼𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹: When two brands with strong identities come together, it creates a unique experience that resonates with the audience. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀: KOLs (Key Opinion Leaders) amplify your message and reach a broader audience. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮𝗻 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: It's not just about the product. It's about the entire experience you offer, from the venue to the activities. Utilize live streaming: Douyin is a massive platform in China. Live streaming engages the audience in realtime and creates a sense of urgency. 𝗣𝗿𝗼𝗺𝗼𝘁𝗲 𝗼𝗻 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀: Don't put all your eggs in one basket. Use various social media platforms to maximize reach. Thinking about your next campaign? Consider integrating these elements to create a memorable and engaging experience for your audience. — Resonance is a marketing agency leader in China, since 2008. Get our latest insights here: radar.resonancedigital.com #china #digital #social #media #influencer

[Emerging Influencer] It's the first day of Chinese New Year and I'm nominated for Emerging Influencer. I remember writing a tongue-in-cheek post that, "I'm a KOL" last year and being "almost famous" in my latest post. So, I hope that I get to the top first, just like in the classic Snakes and Ladders game. On the up and UP! Or should it be Up and On (no, I'm not from that school). Anything to spread influence and drive impact on things that matter (think leadership, public policy, mental health, women empowerment, social issues) #linkedinconnections #brandbuildertalents #lkyspp

Using influencers to promote public sector activities isn’t exactly breaking news – but let’s be honest, it's not as common as in the private sector, right? That’s why I’m genuinely excited to see the European Union dipping its toes into influencer engagement as part of their communication campaigns. 🎤 Here’s the fun part – just how far can we push this? How bold are we willing to get? After all, the influencer industry has flipped the script, making it mainstream for both private and public sectors to jump on board. 🚀 To really connect with people, especially the younger crowd, we need a mindset shift at the top – let's make content that’s not just informative but also engaging and positive. Here’s a sneak peek of Diệp Minh, an influencer we’ve partnered with for the European Higher Education campaign in Vietnam. She shares her personal journey of studying in Europe and how it’s brought her happiness! 🎓✨ What do you think? Could we push the boundaries even more? 😉 #EU4YOU #InfluencerMarketing #StudyInEurope"