Sparks’ Post

Why am I where I am now? It's not often that you find a path that truly reflects your passions and strengths, but I can say with certainty that my journey as a businesswoman and VP at 1987 Masters has been just that — a perfect blend of creativity, tenacity, and ambition. Since our inception in Los Angeles, my husband and I have built an entertainment production powerhouse that thrives on delivering unparalleled experiences for the most revered brands in the world. Netflix, Google, Amazon, Cirque du Soleil, The New York Times — the list goes on. Our clients are titans of their industries and they turn to us for events that echo their grandeur — from prestigious award shows to electrifying concerts. What drives me? It’s the magic of the live show — the knowledge that you have one opportunity to create a memorable moment, a single instance to leave an indelible mark on everyone present. We dive deep into every project with a mix of technical wizardry and creative vision ensuring that every summit, launch, or premiere is not just an event but a milestone. I chose this path because I believe in the transformative power of shared experiences. They have the strength to inspire, celebrate achievements, and bring stories to life. Our commitment is that no matter the scale or scope of the occasion, we will make it flawless because, at 1987 Masters, perfection isn't just a goal — it's what we deliver. To all our esteemed clients and partners who share our journey – thank you. Your trust fuels our creativity and drive. And to those dreaming of making their mark — believe in your vision, work hard for it, and never underestimate the power of a perfectly crafted moment. Here's to creating more unforgettable experiences together. #eventmanagement #technolohyinart #venuetechnicalmanagement #moviescreening

I’m excited to be returning to Cannes in a couple of weeks! Last year, we debuted our new brand identity, and signaled our differentiating value as a marketing experience company. And this year, we have even more to talk about: our newly expanded integrated media agency, Meet Rise; our newly launched creative agency, Betty (named after my mother, a creative powerhouse); and how Quad is making it easier for brands to reach consumers in store, online and at home.    But you might be thinking, “What’s a legacy printer like Quad doing going to a place like Cannes?”   And all I can say is this: what’s old is new again.   Just like music, movies and fashion, — household data is coming back around, and nobody knows households better than Quad. We’re setting a new standard for the way marketers think about the household as an avenue to learn more about and reach consumers, and how that information will influence how marketers innovate not only in channels like direct mail but media, digital and more.   If you’ll be in Cannes, let’s plan to chat. Free conversation and coffee will be flowing every morning at Coffee with Quad, and I’d love to connect with friends old and new.

What a welcome! Yesterday, I was inspired and challenged in equal measures. We visited 212 studios, or as I like to call it: 🔥 “The James Bond School of Marketing.” We wanted to explore how to put Curium Solutions on a bigger stage. I left the visit determined to think much BIGGER, knowing “ANYTHINGSPOSSIBLE!” Thanks to Andy Wilkinson , Shari Bryan, and Dale Parmenter for your hospitality. DRPG is an impressive business. 💯 What sets them apart? 🤔 world-class facilities. 🤔 global brand client roster? 🤔 100s of awards and accolades? ❌ that’s not the real story. It is their humility, warmth, and kindness which form the foundation of their culture. It's a people business. And they can tell a great story! Only the best combine world-class expertise with genuine, down-to-earth human qualities. When you do that. That’s when the magic happens.

SXSW London is coming... I've loved living and working most of my life in and around Shoreditch, and seeing it grow and evolve. When Amplify was founded there was no question Shoreditch was going to be our spiritual home. 16 years on there's a few more of us, we've had to knock through to the building next door, but we're still firmly here. Amplify has also been lucky enough to enjoy SXSW first in Austin with Converse, and most recently at the inaugural SXSW Sydney alongside Sonos, Inc. We've been eager attendees, activating on behalf of brands and clients and as hosts and speakers at panels. In fact when we looked to launch our 'worldbuilding: the evolution of brand building' thinkpiece due to its SXSW was the natural stage to do so - SXSW represents the convergence of entertainment, innovation, tech, art and music. Testament to that we were lucky to be joined on stage by two seriously innovative and progressive brands, Pinterest and the LEGO Group. So beyond EXCITED to join SXSW as they shared their vision and plans for SXSW London yesterday morning, detailing how to collaborate, get involved and what it means for Shoreditch and London as an area... -- SXSW London https://lnkd.in/eqKYFs7r worldbuilding: the evolution of brand building https://lnkd.in/ecY_WAfi

So, what is Raze Impact? We’ve split Raze into two - Raze London and Raze Impact - so that both people and brands can be represented fairly in what we do. Raze Impact is on the side of brands. It’s a community of changemakers, joining forces and succeeding with the help of people. Impact is a central theme of Raze. Our ads are more than just a message on a wall - they’re a force for good. But to us, impact is about more than our ads. It’s in the DNA of the brands we work with - together, with people - to make the world better.

💫🌟⚡️ Thoughts become things! 💫🌟⚡️ Here’s how our exciting brief from e.l.f. Cosmetics to launch their Glow Reviver Lip Oil went from insight to idea: 🚨 Problem: People admit to holding on to their old make-up way past the expiry date, even when they don’t use it anymore - 'just in case' they need it someday.  💡 Insight: We need reminding when it's time to change our lip products - like cars need reminding it's time for an oil change. 💎 Strategy: Give people an unforgettable reminder that it’s time to change up their lip products.  💄 Idea: We’ll create a pop up ‘Lip Oil Change Station’ so e.l.f. fans can get their “oil changed” — aka exchange an old lip product for a new lip oil! Huge congrats to the whole team who worked on this and the fantastic e.l.f. clients who said "YES" to the idea and made it a reality on Wall Street at the NYSE this week! Sarah Balagia Keshvar Alikhani Sabrina Johnson Kimi Peterson Ashley Hurst Gillian Kushner Camryn Wilneff Nai-Chieh Chang Tiana Madera Frank Normandin Megan Marquez Andrea Easley Jordan Alperin Neiv Toledano Laurie Lam Brooklyn Boston (and so many more!)

We are sharing a sneak peek behind the scenes of our recent Sydney trip. Exciting things are in store, and we can't wait to share with you... Stay tuned for the big reveal! #BrandScent #ScentMarketing #CorporateAdventures #ScentMarketingSydney #BusinessExpansion #AustralianBusiness #InnovationInAction #BehindTheScenes #ExcitingUpdates

ICYMI: On Tuesday, Front Office Sports announced our inaugural list of 𝑩𝒆𝒔𝒕 𝑽𝒆𝒏𝒖𝒆𝒔. 🏟️ Organizations across the industry submitted applications and responded to questions about their technologies, mobile app features, food options/dietary inclusivity, transportation offerings, mixed-use functionality, and overall venue design. Sports Innovation Lab analysts and venue experts then reviewed all submitted entries, identifying key initiatives and activities that aligned with the evolving demands of the modern sports fan, and the responses were scored accordingly. Attributes considered for this award process were: ➖ Novel technologies that improve and enhance the gameday experience ➖ New approaches to simplifying and speeding up the merchandise and concessions process ➖ Exciting and engaging menu items ➖ Efficient ingress, egress, and wayfinding ➖ Facilitated transportation ➖ Easy access to wireless connectivity ➖ Physical and Cybersecurity ➖ Mixed-use development opportunities ➖ Venue design features Check out the full list ⤵️ https://lnkd.in/gjPGJ_tn

"We are setting the table to frame and amplify the overarching economic narrative," interview for Brand Finance's inaugural index on America's Top 50 City Brands. Link: https://lnkd.in/eBPTCnWx Key Findings: - Honolulu tops the inaugural Brand Finance US City Index - Florida shines, with three cities ranking in the top 10 - Nashville excels in perceptions of Culture & Heritage and People & Values - Texas Triangle cities dominate in Business & Investment - Fame doesn’t equal fortune: US vs. Global perceptions More on our brand initiative: (https://shorturl.at/htxBX)

Here are 3 questions I have after reading this detailed explanation of the proposed move of the Capitals and Wizards to a new development in Virginia. 1) What is the projected price for a family of four to attend games once the stadium opens considering how the facility is being funded? Are consumers and fans expected to pay significantly more to offset costs? 2) What are specific plans to address traffic issues from size of the metro station located there and certain bottleneck issues on Route 1? 3) What is plan B for Capital One Arena’s footprint that would be beneficial for the future of downtown DC if it is agreed to that moving the Mystics does not warrant enough dates to spend city dollars maintaining the arena?