Previsible.io’s Post

✍🏻 My New Year's resolution was to create more content, and here's the first piece: 💡 Dive into my recent blog discussing Google's restriction of Third-Party Cookie access to just 1% of users. 🤯 Although it may seem small, that 1% amounts to 30 million users for Google. ⬇️ Marketers are now adjusting their Google Ads strategy, with bids experiencing decreases up to 30%. Check out the blog through the link below.

Unpopular opinion: "build it and they will come" is not a thing anymore. You have to talk about what you do. You have to put it out there - and you have to put it out there a lot. One of the worst mistakes you can possibly make is to launch a brand new website and tell no one, including Google, that it exists. If you let it sit there and collect dust for two years and do nothing ever with it ever again… you’ve just wasted a bunch of time (& potentially) money. I mean, think about it from your perspective. If you do a Google search on something, you're looking for the most up-to-date information, especially if it's regarding technology or how to do something. The people performing that search, most likely, are not going to see your website pop up in their search results if you're not active on it. So, if your website launches and you don't touch it again for two years, you are in trouble. People are not finding outdated or stagnant websites, and Google does this on purpose.

Understanding Google Updates 🙂 It is essential that you understand the nature and operation of Google updates prior to delving into optimal methods. Google adjusts its search algorithm frequently in an effort to give consumers access to the best and most relevant stuff. These modifications can be as small as tweaks or as big as redesigns that have a big impact on website rankings. Because these adjustments have the potential to immediately affect the visibility and traffic of their website, marketers should stay informed about them. Marketers can modify their methods in accordance with the goals of each update by understanding it

Google announced the sale of their Google Domains book of business to Squarespace. While the move is cited as a cost cutting measure, some (ie, I) wonder if the Boss of the Internet is signaling a death knell for domain names as marketing tools. You'll still need a domain, of course, to run your website. DNS and all that. But, with Google's algorithm shifting even more toward rewarding authoritative, content-rich websites over keyword domain names, can we stop registering defensively? Should the traffic arbitrage industry take cover? Not today, but get the popcorn! #domains #google #domainfraud #domainmanagement #domainparking Is your domain portfolio out of control? Email: digi-cat@lbkwink.com for a strategy session.

Google Requests: Stop 'Showing Google' Things and Show Visitors Things Google advises against attempting to "show Google" by making changes to your website in order to improve its ranking. Instead, show stuff to your users/visitors that they will enjoy. Danny Sullivan wrote: "You want to do things that make sense for your visitors, because what "shows Google" you have a great site is to be ... a great site for your visitors - not to add things you assume are just for Google.". John Muellar also spoke out: "if you're 'only' improving your site for SEO purposes, you're doing it wrong.". https://lnkd.in/e8U2GZ8m

Personalized branding Google: Google personalizes search results based on a user's location, search history, and other factors, providing more relevant and useful information to the user. https://lnkd.in/e54eStVy

I'm not a not technical web tracking expert, but almost all our work with Coppett Hill Growth Advisory involves using the outputs from tracking, and when you are running or investing in an ecommerce business you should certainly feel motivated to understand how it works – as without it you are effectively ‘flying blind’. If you are a senior marketing leader, CEO or private equity investor – we’ll help you to understand what you should be worrying about and what questions you should be asking. Read and follow Coppett Hill Growth Advisory for more of our ideas. #valuecreation #webtracking #cookies #marketing #strategy

Website Mobile-Friendly? Stay ahead of Google and the competition: Google prioritizes mobile-friendly websites in search results, pushing non-optimized sites down the rankings. Embracing mobile ensures you stay visible and competitive. Is your site mobile-friendly? Not sure? Let's talk!

I walked past an electronics store last week and this sign caught my eye, $5 off your bill for a five star Google review. Playing the system doesn’t get more blatant than that. No shady sweatshop reviewers in dingy back rooms offering up reviews for a couple of bucks. Positive Google reviews have a big impact on local SEO marketing, improving a business’s perceived credibility, achieving higher click through rates, and providing a stream of fresh content. It’s all a bit rich for those of us out there doing the right thing and grinding out positive reviews from actual business activity and customer experience. Google don’t really do much of a job of policing reviews and even when reported, fake reviews don’t necessarily get removed. It’s a bit like corking the bat, in the old baseball parlance. #marketing #seostrategies #digitialmarketing #googlemarketing