Tide is specially formulated to work on 100% of common stains, even in cold water. Did you know washing in cold water, instead of hot, can reduce your energy use by 90% on average? Washing on cold can also help clothes last longer, slowing color fading and fabric shrinking. And switching to cold from hot can save up to $150 per year when using a non-HE machine for a typical 8 loads per week, based on average electricity rates in the U.S. Through our Connected Homes research in the U.S., participants like Mike Furey and his family were able to help us gain deep consumer insights on the tasks, or "jobs to be done" in the home. These insights empower our brands, including Tide, to innovate for better products that take the hard work out of everyday tasks and help save resources. Catch Mike and his family in the new documentary “Our Blue World, A Water Odyssey,” which aims to raise awareness of the global water crisis and its potential solutions. Read more about it: https://lnkd.in/gWdjgx5n #ItsOurHome #TurnToCold #MadeBetterMadetoSave #OurBlueWorld
This must be heaven sent for parents all around the world 😂
Very nice
This is exactly the kind of initiative we love to see! The small changes, like using cold water, can make such a huge difference. Every effort counts! 🙌