Pulso’s Post

I'm excited to speak at the MediaPost Planning & Buying Insider Summit on the topic of shoppable media to answer questions like how do we define retail media & ecommerce and what does it mean to collapse the funnel #advertisingandmarketing #retailmedia #ecommerce #shoppablemedia

WhiteHawk Capital Partners-backed MediaCo Holding Inc., a  a radio broadcasting media company, completed the acquisition of Content and Digital Operations unit of Estrella Media, Inc., a media company, for $120m. “This leverages the strengths of two great companies to build something new. We are committed to representing and serving the Hispanic marketplace, as well as continuing to represent and grow the diverse audience that MediaCo already serves. We see a need for media brands to embrace opportunities with all audiences, and Estrella Media is a key part of our growth strategy,” Deb McDermott, MediaCo Chair. MediaCo Holding Inc. is advised by Fried Frank and Pilsbury Winthrop. WhiteHawk Capital Partners is advised by Sidley Austin LLP. Estrella Media, Inc. is advised by RBC Capital Markets, Wiley Rein LLP and Paul, Weiss, Rifkind, Wharton & Garrison LLP (led by Luke Jennings, Brian Scrivani and Sung Pak). #MergersAcquisitionsDivestitures #MediaCompany #MediaAgencies

We kicked off Q2 with a bang at the "Sounds of Salience" event hosted by heed. I especially enjoyed the Keynote Address delivered by Graham, our CSO, and one of the smartest people I've ever worked with. Graham highlighted the paradigm shift our industry has to make to ensure the continued relevance of our campaigns within consumers' lives. Central to this evolution is the theory of the Attention Economy, a concept we've been exploring dentsu since my arrival last year. The research around the Attention Economy is pushing us to move from exclusively planning with short-format ads and using completed views to measure success, towards a nuanced understanding of how content is consumed in different environments, and how our brands can seamlessly integrate into this dynamic landscape. It’s an approach that just makes sense to the strategist in me who wants to make work that lands in consumers’ real-life contexts. 

Didn't you hear? We're in the business of leveling up. 📈 😎 In our recent success story with Wavemaker, we reveal how we supported their team in delivering high-quality insights and rapid performance reports, supporting their clients, and uncovering new areas of opportunity. Learn more in our full case study here: https://lnkd.in/dGg9vSeU

CTV is and has been having its moment for a while. However, it's incredibly important to understand how to incorporate CTV into a true full funnel approach. It can't just be in its own silo focused on driving Incremental Reach and effective frequency. You can show how it then contributes to your lower funnel business goals! Our CMO, Brandon Rhoten is leading a discussion across an Ad Age webinar tomorrow about how to do just that for brands who care about how much foot traffic and real world results their digital ads are driving. Make sure to save your spot by registering here: https://lnkd.in/g_2T_Mu8

Have you heard the news? Based on a recent Nielsen's report, Time Spent Streaming Surges to Over 40% in June, the Highest Share of TV Usage in the History of Nielsen’s The Gauge. If you're interested in finding out how we're powering video investments with hyperlocal targeting and measurable results (like in-store foot traffic and online conversions), it's not too late to catch Brandon Rhoten's webinar today!

Feeling incredibly proud of what we’ve achieved at Publicis. 🕺 We’ve not only consistently outpaced the market, but we’ve done it by truly making the Power of One a reality. I’ve previously posted it’s one of the key reasons I joined five years ago, it drew me in...and to this day it’s living and breathing. The best part? It’s not just the tech, it’s our people. 🤝 Our unique spirit and collaboration are what can’t be copied even if imitation is the greatest form of flattery. Breaking down silos, leveraging the best of creativity, data, and technology—this is where we’ve placed our bets and its paid dividends. It's this mix of innovation and heart that continues to push us forward and set us apart. 🚀 Also great to see PM UK, Starcom and Spark bringing 165m in aggregated new business billings in the latest new business table. #PowerOfOne #Innovation #TeamSpirit #Grow Publicis Groupe Publicis Groupe UK Publicis Media Starcom

The majority of media services operated by holding companies are buoyed by principal based buying. This is a major concern of marketers and procurement executives, recently brought into focus by the Association of National Advertisers.    At CROSSMEDIA USA, we never compromise neutrality or engage in principal based buying. But as Jack Neff at Ad Age reported, we have a solution that turns principal based buying into procurement based buying.    The Cross Connect is designed to be a fully transparent, triple opt-in, triple-bid marketplace that secures quality inventory at principal rates. And the best part, the client knows exactly what they are paying for.    If you are looking for access to a $5B+ marketplace and full media operational transparency, let’s talk.    #transparency #mediabuying #procurement #neutrality #independence #ANA #CrossConnect

Some great news to kick start your Friday with! We’re excited to announce two new key appointments to KINESSO UK&I : Please welcome Deolu King as Partner, Social Media Product, and Hannah Thompson as Partner for Addressable Product! 👏 👏 👏   Reporting into KINESSO UK&I’s Managing Director for Media, Seun Odeneye, Deolu and Hannah will lead our 100+ team of Social Media experts and 100+ Addressable Planners respectively, both covering activations and strategy.   We asked our newest team members what they were planning to bring to their roles for both our brands and business:   Deolu: ‘Now, more than ever the social landscape is exciting, complex, and fragmented. With so many opportunities to drive business growth and consumer loyalty, I believe the role of the agencies is to be a strategic partner to clients, helping them navigate complex policy regulations and complicated consumer journeys. I am excited and honoured to take KINESSO’s UK&I Social team, our clients and business to new heights. Let’s go!’   Hannah: ‘I’m so thrilled to be joining KINESSO, a truly future-facing organisation committed to innovation and excellence. The focus on data and technology is at the heart of how KINESSO operates. How that encourages agility in the delivery of gold-standard addressable campaigns is what drew me to the role. With my holistic addressable experience across OOH, TV, Audio and Digital, I hope I can bring a fresh perspective to an already fantastic operation.’   We’re thrilled to have you both on board!   #Social #Addressable #Performance #Agency #Advertising #Strategy #Media

Today kicks off MediaPost's Planning & Buying Insider Summit in Austin! Some of our team are at the Summit and look forward to connecting on all things media planning and buying. Comment below if you'll be there and want to connect with our team! 🚀 #PlanningandBuyingInsiderSummit