Since its launch at the 2023 NBAA Business Aviation Convention & Exhibition (NBAA-BACE), the NBAA FBO Partnership Network has grown to 22 participating FBO locations around the country.
The NBAA FBO Partnership Network is free to join for any FBOs that are NBAA members, and runs entirely on a barter basis, where #bizav partners work together to exchange advertising opportunities.
Sponsors pay a pretty penny to attend a Pro-Am event...
Average costs to play in a Tour Pro-Am golf event:
PGA Tour: $20,000 - $35,000
LPGA Tour: $12,000 - $20,000
Champions Tour: $10,000 - $15,000
Korn Ferry Tour: $5,000 - $12,500
Each package typically offers hospitality benefits, signage, food and beverage perks, gifting... etc.
Sponsors are crucial to the financial stability of these tournaments, yet each Pro-Am event offers the same experience for them.
In a highly competitive space, each tournament has a team of representatives looking to sell sponsorship opportunities.
If you were called by a representative from Event A offering the same experience as last year...
OR
Event B, who chose to elevate their experience with VIP Player Services...
Which one would you be more likely to choose?
By consistently seeking new ways to enhance the sponsorship experience, you pave the way for enduring partnerships that not only elevate your brand but also foster lasting relationships.
Embracing creativity in sponsorship strategies not only captures attention but also nurtures connections, ensuring sustained support and growth for your brand in the long run.
#competitiveadvantage#strategy#proam#golfevents#pgatour#sponsorships#lpgatour#relationshipbuilding
The Premier League: Unveiling the Price Tag of Sponsorship Power ⚽️
The roar of the crowd, the iconic jerseys... and the astronomical sponsor fees! Premier League sponsorships are coveted, but what's the real cost of joining the game?
Dive into the eye-watering figures behind these partnerships:
From Arsenal's £50M deal with Emirates to Manchester City's record-breaking £67.5M pact with Etihad - these are just glimpses of the Premier League's sponsorship power.
But what do you get for these hefty investments?
Branded exposure: Shirts, stadiums, digital platforms - your brand reaches millions globally.
Exclusive access: Events, hospitality areas - connect directly with passionate fans.
Iconic association: Build brand loyalty and prestige by aligning with top teams.
Who owns the Premier League?
It's not just big brands; even the clubs have a say! The 20 member clubs act as shareholders, ensuring shared values and decision-making.
Ready to see specific club deals?
Aston Villa's controversial move with BK8
Chelsea's recent partnership with Infinite Athlete
Liverpool's long-standing tie with Standard Chartered
Manchester United's TeamViewer deal and its Chevrolet predecessor
The bottom line:
Premier League sponsorships are powerful investments, offering global reach, brand association, and loyal fan engagement.
🤝Ready to join the game? Share your thoughts on the future of Premier League sponsorships!
Elevate your sports marketing strategy with Parkdalle Intelligence and stay ahead of the game!
#PremierLeague#Sponsorship#SportsMarketing#ParkdalleIntelligence
Legia Training Center ⚽ Sponsorship, Communication & Marketing 🎯 Personal branding 📈 Storyteller 💡 Thought Leadership 🏆 Project Management ✅ High School Lecturer 🎓 Football Tactician, UEFA A Coach
Do you know that the most profitable deal with a kit supplier for the season 2024-25 brings one The Premier League club 90 times bigger budget than the smallest deal? ⚽💸
This is the scale of the difference of the exposure offered by Manchester United (adidas) and Ipswich Town FC (Umbro) 📊. The vast gap between top clubs and smaller teams shows how crucial sponsorship is for financial success in football 🏟️💼.
In the Premier League, the top four clubs — Manchester United, Manchester City Football Club, Arsenal F.C, and Liverpool Football Club — bring in a combined total of £210 million from shirt front sponsor deals 🤑👕.
This amount represents over 50% of the income from these deals for the entire league 💰💪, leaving the remaining 16 clubs to share a smaller portion. Notably, Chelsea Football Club began the season without a front-shirt sponsor, adding an unusual twist to this year’s sponsorship landscape ⚡🔍.
Kit sponsorships have been a cornerstone of football finance since the 1970s when teams first began to feature logos on their jerseys 🧢.
Today, these deals are more lucrative than ever, with global brands eager to associate themselves with the world’s most popular sport 🌍⚽.
The exposure that clubs receive on a global stage, especially through Premier League broadcasting, has made shirt sponsorships one of the most significant sources of revenue for teams, allowing them to invest in top talent and maintain competitive squads 🏆👟.
#sportmarketing#sponsorship#sportbusiness
Looking for sponsorships? Today, we are sharing a snippet from our Motorsport Management course on Sponsorship!
Claire Ritchie, former CEO at SQN and current EVP International at rEvolution, shares insights on common mistakes to avoid when seeking sponsorships for your business or personal projects.
Three main rules are:
1. Don’t just randomly send everyone the same message! Know the brands you want to connect with: What are their goals? How should you approach them? What will they gain from your partnership?
2. Don’t pressure people into replying; give them time;
3. Get on their radar: Check the brand’s social media and leave informative comments! They will remember you by that!
What do you think? Do you agree? What would you add?
#motorsportjobs#motorsportsmanagement#mbamotorsports#motorsportopportunities#motorsportmarketing
I see a handful of the typical 'how dare you!' posts about Twickenham Stadium becoming Allianz Stadium. Some say it'll be hard to get used to, but everyone will eventually get there. Remember Lansdowne Road?
More importantly, this partnership - and that's what it is, a partnership - makes sense. A few things to keep in mind:
💷 Without this deal, England Rugby (RFU) were staring at an unaffordable £600m bill to bring Twickers up to modern sport and business standards. The alternative was to move to Wembley Stadium... which would have retained the 'Twickenham Stadium' name as it was left to crumble without a major tenant.
🏘 Twickenham is a community, not just a building. The Allianz Stadium will still be in Twickenham... so if you want to say you're "going to Twickenham" for the Six Nations Rugby you won't be wrong nor scolded as a rebel. You can even call it 'Allianz Stadium at Twickenham' if that floats your boat.
🤝 Most importantly, this naming rights deal is a partnership designed to drive results against clear and measurable collaborative business objectives. If Allianz are interested in the UK market and committed to their 'Stadiums' strategy (they are), they couldn't have found a better opportunity. Twickenham will give them not only massive visibility, but also a business fit (rugby & insurance) that may surpass many of their other naming rights deals.
Of course, the questions I really want answered are...
🤔 How will this deal be measured?
🤔 How do the Twickenham objectives compare to other Allianz deals?
🤔 What does success look like?
I've met a few of the Allianz sponsorship team, and something tells me they'll be all over this. 🇩🇪 🧠
You must do everything to make your brand as strong as possible because sponsors have choices.
A sponsorship manager at a large brand may receive hundreds of proposals in a week. Competition in this industry is as intense and cutthroat as any other industry, perhaps more so.
Properties that are not ready to sell sponsorship need to first focus on the marketing initiatives that will make the property a success.
Then, they need to execute on those initiatives as well as possible.
#sponsorship#sponsorshiptips#sponsorshiptraining#sponsors#becomeasponsorshipmagnet#sponsorshipworks#sponsorshipopportunities#sponsorshipmarketing
Teaching business owners how to get funding💰💵from Sponsors even if they're just getting started. 💰50mil+Sponsored
👩10k+Biz Students
🎤Speaker
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Start Scaling Now👇
You must do everything to make your brand as strong as possible because sponsors have choices.
A sponsorship manager at a large brand may receive hundreds of proposals in a week. Competition in this industry is as intense and cutthroat as any other industry, perhaps more so.
Properties that are not ready to sell sponsorship need to first focus on the marketing initiatives that will make the property a success.
Then, they need to execute on those initiatives as well as possible.
#sponsorship#sponsorshiptips#sponsorshiptraining#sponsors#becomeasponsorshipmagnet#sponsorshipworks#sponsorshipopportunities#sponsorshipmarketing
In today's environment, relationships are everything. Brands with a slower, long-term growth outlook are prioritizing fostering strong connections with existing customers to drive business.
🎙️: In this special episode of Navigating Sports Business, our recently named EVP of Consulting, Anne (Mihalyfi) Ristau, dives into her experience on the B2B side of the industry, chats private equity in sports & entertainment, and much more.
#NavigatingSportsBusiness | #SportsBiz#SportsBusiness#Sponsorships#B2BPartnerships
Manchester City's New Multi-Year Partnership!
Manchester City has announced a multi-year partnership with Betway, set to commence at the start of the 2024/25 season. This partnership stands in contrast to the Premier League's long-term strategy of reducing gambling sponsorship in football.
The deal establishes Betway as Manchester City's Official Global Betting Partner. This announcement comes at a time when the Premier League has been actively working towards decreasing the presence of gambling sponsors in the sport. The league had previously announced plans to phase out front-of-shirt sponsorships by gambling companies, aiming to address concerns about the prevalence of gambling advertising in football.
Despite this broader trend, Manchester City's partnership with Betway demonstrates that clubs are finding alternative ways to collaborate with betting companies beyond traditional shirt sponsorships. The agreement includes various activations, exclusive content opportunities, and the display of Betway's brand across digital and in-stadium assets.
A notable feature of the partnership is the incorporation of responsible gambling initiatives. Both entities will collaborate to provide training on betting integrity and responsible gambling to all players, coaches, management, and staff at Manchester City. This aspect of the deal aligns with the growing emphasis on promoting safer gambling practices within the sport.
Ferran Soriano, CEO of City Football Group, expressed satisfaction with the partnership, highlighting Betway's global recognition and history of working with high-profile sports brands. Similarly, Neal Menashe, CEO of Super Group (Betway's parent company), emphasised how this agreement solidifies Betway's position among top-tier Premier League partners.
The partnership's global nature is underscored by the planned bell-ringing ceremony at the New York Stock Exchange, featuring representatives from both organisations during Manchester City's pre-season tour of the US. This event highlights the international reach and significance of the collaboration.
While this deal may seem at odds with the Premier League's overall direction, it highlights the complex balance clubs are trying to strike between commercial opportunities and responsible practices in the evolving landscape of football sponsorships.
As the industry continues to grapple with the role of gambling in sport, partnerships like this one between Manchester City and Betway will likely face ongoing scrutiny and discussion.
#ManCity#Betway#PremierLeague#FootballSponsorship#ResponsibleGambling#SportsPartnership#SportsSponsorship#FootballNews#FootballFinance#CityFootballGroup#FootballBusiness#SportsMarketinghttps://lnkd.in/e3YmbipW
