Proximic by Comscore’s Post

🌟 𝐏𝐰𝐂'𝐬 2024 𝐒𝐩𝐨𝐫𝐭𝐬 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐎𝐮𝐭𝐥𝐨𝐨𝐤: 𝐌𝐚𝐣𝐨𝐫 𝐓𝐫𝐞𝐧𝐝𝐬 🌟 - 🏀📺 𝐀𝐈 & 𝐒𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: AI transforming fan experiences and a major shift towards DTC streaming in sports consumption. - ⚽🏆 𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐒𝐩𝐨𝐫𝐭𝐬: League expansion, including NFL and NBA, and the rising momentum in women’s sports highlighted by increased viewership and sponsorships. - 💹🎉 𝐕𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧 & 𝐄𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧: Record sports valuations and M&A activities, alongside the development of entertainment districts for year-round enjoyment. - 🎲🎓 𝐄𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭𝐬 & 𝐍𝐂𝐀𝐀 𝐑𝐞𝐚𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭: Evolving sports betting landscape with new entrants and significant transformations in NCAA Division I. - ⚽ 𝐒𝐨𝐜𝐜𝐞𝐫'𝐬 𝐔.𝐒. 𝐒𝐮𝐫𝐠𝐞: Increased popularity and influence of soccer in the U.S., marked by growing MLS viewership and attendance. #SportsIndustry #PwC #SportsTrends #ArtificialIntelligence #PwCinsights #LeagueExpansion #SportsValuation #WomensSports #EntertainmentDistricts #SportsBetting #NCAA #Soccer

For anyone that might have missed it...a great amount of relevant information going head-first into 2024! AI, Sports Betting, Digital Content, NCAA shifts, Women's sports, league expansion....it covers a ton.... #sponsorship #sportsbiz #marketing #sportsbusiness #partnership #sports #activation #linkedinsports #sportsmarketing #marketing #business #sportssponsorship #fandom #pwc https://lnkd.in/gGHJAgWY

It’s expensive to be a ring sponsor but how can your brand still lead the race in audience engagement during the #OlympicGames? The Olympics, one of the world's most watched sporting events, returns for its 33rd edition this year, offering brands a golden opportunity to deeply analyze key trends and audiences for maximum impact. The Learn more on how best to contextually align with this signature event: https://lnkd.in/eU3JMQu3 #ContextualAudiences #AdTechBlog #ConsumerEngagement #OlympicAdCampaigns Seedtag

Live sports offer brands a unique opportunity to connect with engaged audiences – as we are seeing live with incredible examples at the 2024 Olympic Games! In our latest blog, Nikki Koppers shares essential strategies for creating successful live sports campaigns. From choosing the right league and stadium to understanding audience behaviors, this guide is your playbook to achieving brand excellence. 🔑 Key Takeaways: ✔ Align campaign goals with the right sports events. ✔ Leverage stadium capabilities to maximize visibility. ✔ Tap into fan engagement for deeper connections. Discover how Infillion’s InStadium technology can help you deliver a winning performance. 📖 Read more here: https://bit.ly/OlyInSta #BrandStrategy #LiveSports #Olympics2024 #Infillion #InStadium #MarketingInsights

🌟 Marketing Tip for Businesses Targeting Sports Enthusiasts 🌟 🏈⚽️🏀 Dive into the heart of the action by advertising during prime sports events! This is your golden ticket to capturing the attention of passionate sports fans. Whether it’s the NBA Finals, Stanley Cup, or College Football, aligning your brand with these moments creates a vibrant connection with your audience. Remember, it's not just about the ad, but creating an experience that resonates with the thrill of the game. Score big with your marketing strategy by leveraging the excitement and unity of sports. 🎯🥇 Contact me for opportunities to align your brand with some of the biggest televised sporting events of 2024! #ABCSports ##Hearst #KOCOTV5 #MarketingTips #SportsMarketing #PrimeTime #AdvertiseSmart

How can your brand lead the race in audience engagement during the #OlympicGames? The Olympics, one of the world's most watched sporting events, returns for its 33rd edition this year, offering brands a golden opportunity to deeply analyze key trends and audiences for maximum impact. Want to create a memorable Olympic Games campaign that truly connects with your audience? Learn more: https://lnkd.in/eFnmVSyM #ContextualAudiences #AdTechBlog #ConsumerEngagement #OlympicAdCampaigns Seedtag

How can your brand lead the race in audience engagement during the #OlympicGames? The Olympics, one of the world's most watched sporting events, returns for its 33rd edition this year, offering brands a golden opportunity to deeply analyze key trends and audiences for maximum impact. Want to create a memorable Olympic Games campaign that truly connects with your audience? Learn more: https://lnkd.in/eKj9mVuu #ContextualAudiences #AdTechBlog #ConsumerEngagement #OlympicAdCampaigns Seedtag

Forever Network, a rapidly growing independent sports content brand, has secured a spot in the Top 25 of ComScore's US Media outlet rankings, debuting at No. 24. This achievement is fueled by the company's new verticals for football, baseball, and hockey. The company's impressive ranking places it among media giants like Warner Bros, Walt Disney, and Comcast. Additionally, Forever Network now stands as the eighth top sports media company, alongside industry stalwarts such as the NBA, NFL, Barstool Sports, and the WWE. 'Getting ranked so high by ComScore legitimizes the work we have put in since establishing a North American presence at the beginning of this year,' said Alex Sumsky, CEO and co-founder of Forever Network. 'We couldn't be here without our devoted team and their commitment to user experience, ensuring we are people's go-to source and have the best content for all things basketball, football, hockey and baseball.' Since its inception, including its first vertical, Basketball Forever, the network has earned 3.6 billion total impressions and 356 million engagements year-to-date across its sports social media channels. The new Football Forever vertical has been the most popular, garnering 528 million impressions since its April start. 'The popularity we have achieved and growth we have experienced since the start of this year is just the tip of the iceberg,' said Basketball Forever Chief Strategy Officer Nick Kelland. 'With plans for our new soccer vertical to debut in July, we estimate that our network of channels will capture more than eight billion impressions before the year ends.' #sports #media #rankings #forevernet @basketballforever @footballforeverhq @dugoutforever @hockeyforeverhq

𝗦𝗼𝘂𝗿𝗰𝗲𝘀 𝗼𝗳 𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 💡 Where do you look for fresh ideas for your digital strategy? Tapping into the strategies of eSports, niche sports and smaller leagues can spark fresh ideas and capture new audiences. Unique approaches can help to elevate your digital game plan. #DigitalStrategy #DigitalMarketing #SportMarketing #ContentCreation #Innovation