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Branding expert and Director of Space Doctors, Jessica Parr, spoke with Cosmetics Design last month about the evolving trends in beauty packaging. 💄 With individuality and virality being key drivers of purchases through social media, Jessica reveals that understanding brand identity is crucial when appealing to consumers in a TikTok world. She emphasizes, "Purchasing decisions are now, more than ever, a statement of identity." Using highly visual platforms to connect with consumers can enhance discoverability, shift behavior, and revolutionize the beauty industry. Want to stay ahead of trends in beauty product packaging? Click the link to find out more 👉https://lnkd.in/e939mdsC #TikTok #markettrends #packaginginnovation

Trends burst onto the scene and disappear in the blink of an eye. Social media, especially TikTok, has become the epicentre of these viral beauty phenomena, driving our choices and reshaping our standards of what's 'in.' TikTok's staggering 176% year-on-year growth has established it as the powerhouse for beauty brand expansion. It's undeniable that the landscape of beauty consumption has undergone a seismic shift. 📈 In the past, Gen Xers were all about sticking with one beloved brand, be it Bobbi Brown, CoverGirl, or Mary Kay. But today's beauty enthusiasts seem to have abandoned this once-dominant notion of brand allegiance, now indulging in an ever-revolving hunger game of beauty trends... So, here's the question on my mind: Does brand loyalty in beauty still exist? #BeautyTrends #BrandLoyalty #TikTokBeauty #ChangingTimes

Do you want your brand to be trusted? (Yes, of course.) Have you pinpointed your target audience? (No, "everyone" is not an answer.) In order to build real, genuine trust with your customers you need to clearly state your brand promise and then communicate it in a way that clicks with your target audience. Think about it this way. If you're building trust in a product like natural skincare, that's built through sharing scientific facts and the idea of innovation. But if you're building trust with a product like ice cream, the last thing you really wanna hear about is the scientific reason behind why it tastes so good. Focusing on a specific audience let's you communicate specifically to them, time and time again, and that's what builds trust. Don't get distracted and try to reach "everyone." Read more: https://lnkd.in/gRnQKYNr

Why it is Important to have Cohesive Theme for Luxurious Products on Instagram? In the world of luxury, every detail matters—especially on Instagram, where first impressions can make or break a brand. Here's why a cohesive theme is essential for showcasing luxurious products: 🔹 First Impressions Count A consistent theme immediately communicates the brand's identity and values, making a powerful first impression on potential customers. 🔹 Enhances Brand Storytelling A well-curated theme weaves a visual narrative, allowing your audience to immerse themselves in the luxurious experience your brand offers. 🔹 Builds Trust and Credibility Luxury consumers expect excellence. A polished and consistent Instagram feed reinforces the brand's commitment to quality and attention to detail. 🔹 Increases Engagement A visually appealing feed not only attracts followers but also keeps them engaged, encouraging likes, comments, and shares. 🔹 Differentiates from Competitors In a saturated market, a unique and consistent theme sets your brand apart, making it instantly recognizable and memorable. 🔹 Reflects Exclusivity and Prestige A cohesive theme exudes sophistication, aligning with the exclusivity that luxury brands strive to maintain. 🔹 Drives Customer Loyalty When customers identify with your brand’s aesthetic, they are more likely to become repeat buyers, fostering long-term loyalty. In the realm of luxury, where perception is reality, a well-executed theme isn’t just an option—it’s a necessity. Love Tyagi Ankit Rajput #digitalmarketing #socialmediatips #instagrammarketing #asdm #stoneaartsy

Social media continues to be a game-changer for brand visibility and popularity ⭐️. Recent findings highlight how top brands like Ulta Beauty, SEPHORA, and YETI are resonating with Gen Z. What’s the secret sauce!? ⭐️ Show off products or services with owned or user-generated content. Informational content, like how-to videos, is a fun and relatable way to engage with your audience. ⭐️ Use storytelling and imagery that shows authentic experiences and elevates the audience’s understanding of your brand. ⭐️ Invest in your audience to understand their social media habits and brand expectations, this emphasizes your brand's loyalty to your audience and helps create meaningful connections. To elevate your brand, invest in understanding your audience, craft compelling content, and engage authentically! https://lnkd.in/gWNNYV88 #BrandAwareness #SocialMediaMarketing #DigitalStrategy #MarketingInsights

We are known for creating a SIGNIFICANT amount of content for major beauty brands across the globe, but what else do we do? Let's analyse how we expand your brand through an alternate approach...   After a challenging two years, Elvive lost its #1 market position for the first time in 2021. The challenge was to regain leadership in 2022.   According to the Mintel Haircare Report 2022, a majority of consumers, 59%, are keen on discovering more about the essential components in their haircare. The interest is particularly high among younger and more involved shoppers, thereby presenting a chance to leverage TikTok as a platform for education during the launch of Hydra. The challenge now is to effectively communicate the message to a digitally inclined audience.   A 4-week strategy was developed that focuses on blending the 3 Es: entertainment, education, and engagement. A campaign was built around the hashtag #lorealhyaluronic, and a total of 2,000 influencers were asked to interact with content by using a 'beauty box' that can change the state. The box had a cover made of lenticular material that displayed a printed image when viewed from different angles, changed from ‘before-to-after’ to show the results of using L’Oréal Hyaluronic products.   Hydra [Hyaluronic] garnered a 2.5% market share with 93% incremental sales, becoming the #1 best-selling UK haircare launch in history. Elvive returned to its market leader position with its highest market share to date of 13.4%, an increase of +0.6 percentage points compared to its previous peak in 2019.   Want to bring your brand to a wider audience? Hit us up… Client: ELVIVE. Areas: #Packagingdesign. #Packagingproduction #motiongraphics #design #Strategy #Creative #beautybrands #haircare

From Insecurities to a Billion-Dollar Brand: The Huda Beauty Story!! In 2010, Huda Kattan turned her Instagram beauty page into a billion-dollar startup, now known as Huda Beauty. From a bullied outsider to Founder & and CEO, her journey is a testament to resilience and strategic marketing. Identified Market Gap: Huda recognized an unmet consumer demand for fake eyelashes and seized the opportunity, to deliver a high-quality product. Quality Speaks: She emphasized product quality, scrapping a $1.5 million line of concealers to ensure excellence. High-quality products generate word-of-mouth marketing and customer loyalty. Rode the Digital Wave: Huda utilized social media, primarily Instagram, to connect with her target audience. Observing where your customers spend time is crucial. Content is King: Authenticity is key. Huda's content strategy, from tutorials to memes, connected on a human level, proving the power of genuine engagement. Personal Branding: Huda became the face of her brand, creating a unique personality. Engaging with customers adds a personal touch, fostering authenticity and credibility. Micro-Influencer Collaboration: Collaborating early on with micro-influencers, Huda embraced multicultural beauty marketing, appealing to diverse audiences. Hype Marketing: Creating hype around products is a winning strategy. Creating anticipation around product launches generates massive attention. Huda Beauty's Rose Gold Edition Eyeshadow Palette is a prime example. Huda's story is one of perseverance and leadership, setting a standard for beauty brands. Her timeless marketing strategies continue to inspire success. #HudaBeautySuccess #MarketingStrategies #EntrepreneurshipJourney #beautybrands

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝘁𝘂𝗿𝗻 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝗻𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲? 𝗟𝗲𝘁 𝗺𝗲 𝘀𝗵𝗼𝘄 𝘆𝗼𝘂 𝗵𝗼𝘄. Take, for example, a solid shampoo brand targeting two very different groups: mature, eco-conscious consumers and young, socially-aware vegans. By tweaking their visual identity and messaging to fit each group, the brand connects directly with what matters most to their customers. This is where knowing your audience gives you the lead : 𝑖𝑡 𝑠ℎ𝑎𝑝𝑒𝑠 𝑦𝑜𝑢𝑟 𝑏𝑟𝑎𝑛𝑑’𝑠 𝑣𝑖𝑠𝑢𝑎𝑙𝑠 𝑠𝑜 𝑡ℎ𝑒𝑦 𝑡𝑟𝑢𝑙𝑦 𝑟𝑒𝑠𝑜𝑛𝑎𝑡𝑒 𝑤𝑖𝑡ℎ 𝑡ℎ𝑒 𝑝𝑒𝑜𝑝𝑙𝑒 𝑦𝑜𝑢 𝑤𝑎𝑛𝑡 𝑡𝑜 𝑟𝑒𝑎𝑐ℎ ! 𝗗𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘄𝗲𝗹𝗹 ? Let me know if you have a preference between the two brand identities :) ☀ Hello, I'm Mélanie, Brand Designer for Ethical Brands. I help you succeed by crafting strategic and attractive visuals that boost your visibility and attract the right customers, all while telling your unique story. If you're interested in this subject, connect with me! #Sustainablebrands #Consciousbusiness #Creativedesign #Marketingstrategy #Brandstrategy #Visualidentity #Ethicalbranding

"What do you do in the shower? Think about it – it's not just a mundane routine; it’s a series of decisions. Wash your body, and hair, maybe shave? But have you ever considered how this relates to your marketing strategy?" Just like your shower routine, marketing communication is about understanding the specific needs and preferences – whether you're addressing men or women, young professionals, or seasoned executives. 🎯 Who is your target audience? This is the first question we must ask ourselves in marketing. Are you writing content for a male or female audience? Are they tech-savvy millennials or are they baby boomers who value traditional communication? 🔍 Understanding your audience is like knowing whether to reach for the shampoo or the razor – it’s all about what’s needed at that moment. First, identify your primary audience. Who are they? What do they value? Just like deciding whether to wash your hair or body first, determine who you need to engage with initially. Next, consider your secondary audience. These are the individuals who may not be your main focus but are still important. In shower terms, think of this as deciding whether you need to shave today or can wait till tomorrow. Finally, adapt your approach as needed. Sometimes your strategy might need to change slightly depending on the audience, just like adjusting the water temperature or choosing a different soap for sensitive skin. 💡 Remember, different audiences require different approaches. Just like in the shower, where one size does not fit all (body wash isn’t always the best shampoo), your communication strategy needs to be tailored to the audience you are addressing. 📈 In conclusion, think about your marketing strategy the next time you’re in the shower. Are you making decisions that best suit your audience's needs? Are you as mindful about your communication approach as you are about your shower routine? #MarketingStrategy #AudienceEngagement #Communication #DigitalMarketingTips

Solving the Recency Dilemma = Elevate Core SKUs with UGC Refresh Recent studies show that 81% of consumers prioritize review recency as much as product quality, and 58% prefer fewer but more current reviews. The dilemma? How can brands consistently generate fresh content to stay influential? Enter strategic sampling. Identify legacy products needing a content boost, launch targeted sampling campaigns, and revitalize consumer advocacy. Clarins, the French luxury skincare brand, garnered 138 reviews in just 36 days by leveraging sampling. #UGCRefresh #BrandRelevance #SamplingStrategy #ConsumerAdvocacy #ProblemSolved https://lnkd.in/eq3F3vFG