Pumpkin PR’s Post

"The true art of memory lies in the art of attention. Advertising acts as an environmental striptease for a world brimming with abundance. Here's a film that not only captured widespread attention but was also crafted to captivate both audiences and award panels." #creativity #Marketing #socialmedia #personalbranding #ads

🔎 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝗮𝗿𝘁𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘂𝗰𝗰𝗲𝘀𝘀! A new study highlighted by ArtsHub reveals that knowing your core values isn't just philosophical—it's strategic. Top-performing arts organizations are growing their audiences not just by spending more on ads but by aligning every aspect of their brand with their core values. Whether it's in ballet or modern art, success lies in a strong, consistent identity that resonates emotionally with both new and existing audiences. From digital strategies to in-person experiences, the best marketers are creating deeply engaging, value-driven campaigns. Ready to see how well your internal values match your external efforts? Dive into the full article for insights on leveraging institutional branding for impactful growth. 📈 #ArtsMarketing #BrandIdentity #AudienceEngagement

Taking creative risk is necessary for growth 🚀 Did you know that brands who predict higher growth over the course of this year are 6 times more likely to prioritise creativity, and are actually 4.6x more likely to have a higher marketing spend than last year. Check out The LIONS State of Creativity 2024 Report for more insights on the current creative landscape! Cannes Lions International Festival of Creativity #CreativeOperations #Creativity #BrandManagement

Number Five. In the World. Most creative agency.   The Drum World Creative Rankings are based on the number and type of creative awards won by agencies throughout 2023. They measure impact. They measure scale. The Drum researchers log every relevant award across 12 months, plus the credits attached to them, and then rank the agencies, the creative directors and the networks based on that number. They use an algorithm to account for the different tiers of awards. The rankings is a definitive reflection on what the industry at large thinks of the work. Proof the magic happens when our specialisms collide - be that advertising, PR, Influence, behavioural science, health or experience. #borderlesscreativity #innovation #creativity #marketing #socialmedia #branding #advertisingandmarketing

Forget the “4Ps” of marketing and welcome the S.A.V.E Framework. The more comprehensive alternative fits how audiences want to be marked in 2024.

This makes some very good points about arts marketing.

Winning with Culture! Group Black is your key to unlocking measurable brand growth. Let’s discuss how we can do it for you.

We've just published the 2024 Contagious Pioneers: our list of the most exciting, creative and innovative agencies on the planet. The ranking is created by analysing the campaigns our editors have selected over the past year, filtered from thousands of submissions from all corners of the globe. A huge congrats to the 8 winners selected -- you can read about them here: #creativity #campaigns #advertising

😊 In the world of advertising, creativity knows no bounds. Here's a classic example of how brands engage in friendly competition, bringing smiles to our faces. In these hoardings, Milton asks, "Milton liya kya?" prompting people to consider their water bottles. Not to be outdone, Cello responds with a brilliant and witty comeback: "Nahi, Cello le liya." It's amazing to see how a little creativity can spark joy and clever interactions in the marketplace. Kudos to both brands for this entertaining exchange! #Marketing #Branding #Creativity #Advertising

What is the impact of marketing academia in real life? "Hard to tell", but sometimes we find proxies. For example the Cannes Lions speaker lineup. The Cannes Lions are the Oscars of the ad-world without the thrills of somebody getting slapped on stage. Anyhow, out of 368 registered speakers (if I counted correctly), 2 are academics and 1 is a former academic. That is 0.5% or 0.8% (depending on how strict you want to be). No matter how you spin that - something is off... and since I don't want to be the bad guy, I diverted to the Ritson Bot for help. Well... there you have it... #marketing #advertising #university #CannesLions