QualSights’ Post

Have you read our latest blog? Led by COO Phil Norminton, we dive into what's broken in today's innovation journey and why. Find out how this winning combination described by Phil is uniquely suited to tackle the challenges in today's CPG industry, all within in our blog. Read in full here 💡⚡ https://hubs.ly/Q026RQ_w0 #CPGInnovation #ConsumerInsights #InnovationChallenges #CatalyxInsights #MarketResearch #FutureOfInnovation #OpinionPiece #NewBlog

The first step in a go-to-market (GTM) strategy for a new product or service is: Define Outcomes for Innovation. From the start, companies need to define what goals they are striving toward for the product or service being brought to market. This strategic step of the overall GTM strategy will help form the direction for innovation and development in ways that fill white space, differentiate in a competitive market and fulfill a customer need the right way. Learn more: https://hubs.ly/Q020ygkC0 #GoToMarket #MarketResearch #MRX #Insights #BrandStrategy #Innovation #FinancialBrands

Welch’s wanted to grow market share faster than the industry average by expanding into new categories. This required aligning product innovation with their new market strategy and making informed decisions based on reliable data. Welch’s adopted a transformational approach to innovation, process efficiency, and portfolio management, leading to more profitable new product development investments and “big bets” paying off. Learn more about Welch’s journey and success in the full case study. https://hubs.ly/Q02G9fHn0 #ProductInnovation #CPG #MarketGrowth #NPD #BusinessStrategy #InnovationSuccess #PortfolioManagement #ConsumerGoods #CaseStudy

🚨 With genuine innovation at an all-time low globally, the time to innovate is now! 🚨 Mintel consumer and category experts explore the decline in innovation, uncover the key drivers behind this trend, and reveal the threat to big brands. Download the full thought piece here: https://bit.ly/4d3f5K5

Welch’s wanted to grow market share faster than the industry average by expanding into new categories. This required aligning product innovation with their new market strategy and making informed decisions based on reliable data. Welch’s adopted a transformational approach to innovation, process efficiency, and portfolio management, leading to more profitable new product development investments and “big bets” paying off. Learn more about Welch’s journey and success in the full case study: https://hubs.ly/Q02Dfs9c0 #ProductInnovation #CPG #MarketGrowth #NPD #BusinessStrategy #InnovationSuccess #PortfolioManagement #ConsumerGoods #CaseStudy

Though this report is great by @marketingweek, I do not believe this divide is always true. I know CMOS who can work with any other CxOs and vice-versa. The key here is always when you put your end customers goals first than your desire to show "likes" and "comments". If you do that, everyone follows you. Formula2GX Transformation & Innovation Boutique #transformationPerspectives #breakingstereotypes #silos #digitaltransformation https://lnkd.in/enM5Htkw

𝗗𝗧𝗖 𝘀𝗶𝗻 #𝟭𝟬: 𝗧𝗵𝗲 𝗷𝘂𝗺𝗽𝗶𝗻𝗴 𝗮𝗿𝗼𝘂𝗻𝗱 𝘀𝘆𝗻𝗱𝗿𝗼𝗺𝗲 We continue our series on key 'sins killing DTC businesses' in the FMCG industry - 𝗜𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗳𝗿𝗮𝗺𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗱𝗶𝗮𝗴𝗻𝗼𝘀𝘁𝗶𝗰 and hence consistently changing strategies - 𝗜𝗻 𝘀𝗲𝗮𝗿𝗰𝗵 𝗼𝗳 𝘁𝗵𝗲 ,𝗺𝗶𝗿𝗮𝗰𝗹𝗲 𝘀𝗶𝗹𝘃𝗲𝗿 𝗯𝘂𝗹𝗹𝗲𝘁’, because of a lack of patience or because of the pressure to manage short-term profit commitment - 𝗔𝗹𝗹 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗼 𝗯𝘂𝗿𝗻𝗶𝗻𝗴-𝗼𝘂𝘁 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 & failing to attract/ retain talent. - Most often heard verbatim: => '𝗜𝗳 𝗶𝘁 𝗰𝗮𝗻𝗻𝗼𝘁 𝘄𝗼𝗿𝗸 𝗶𝗻 𝗳𝗲𝘄 𝘄𝗲𝗲𝗸𝘀, 𝗶𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝘄𝗼𝗿𝗸 𝗮𝘁 𝗮𝗹𝗹’ Does that sound familiar? To know more about DTC failure & success drivers and how to turnaround a DTC business, refer to our last publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝟭𝟯 𝗦𝗶𝗻𝘀 𝗞𝗶𝗹𝗹𝗶𝗻𝗴 𝗔 𝗗𝗧𝗖 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 & 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘂𝗰𝗰𝗲𝗲𝗱 𝗔 𝗗𝗧𝗖 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 https://lnkd.in/eD8m7mHa Time for all to realize the the full value/ potential Exciting & decisive times for DTC in the FMCG industry 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg

Right on spot and so clear and unassumming language…👍

Consumer packed goods Manufacturing is evolving at lightning speed! ⚡ But how do top brands adapt, innovate, and stay competitive? Dive into Incisiv's latest white paper and explore transformative strategies, from digitized recipe management to manufacture anywhere insights. Equip yourself with the knowledge to navigate challenges and harness top trends. Ready to lead in the CPG landscape? Download here: https://sie.ag/45ANnr #CPG #RecipeTransformation Mastering Modern CPG Manufacturing: Unlocking the Power of Digital Recipe Management

In a recent study in the consumer products sector, product launches plummeted from 2020 to 2023. 𝐀𝐫𝐞 𝐨𝐭𝐡𝐞𝐫 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 𝐬𝐞𝐞𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐭𝐫𝐞𝐧𝐝? This stat illustrates the increased stakes with each new #productlaunch. A key factor in the success of new #initiatives is how prepared your frontline teams are to deliver your #valueproposition. Don't assume they get it and are talking to customers about it - find out! Read the article that references the study here: https://vist.ly/r7rd