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5 Strategies the Auto Industry Can Leverage to Drive Growth 👇 #marketresearch #customerjourney #insights #strategy #EV #Auto

🚗✨ Unlocking Auto Insights: 📊 Did you know? In our latest Voice of the Customer Report (link below), positive reviews mention price only 4.4% of the time, while negative reviews hit 20.7% on the price point(page 24). 🌐⚖️ Amidst the rollercoaster of auto market pricing and fluctuating interest rates, did digital retailing help? Not a pitch for digital retailing, but a nod to a newfound "pleasurable experience" in car purchasing, customers found control in their hands. Some dealers tackled time bottlenecks, offered transparent transactions, while still delivering desired vehicles—making the process smoother and more satisfying. 🛣️🔍 #AutoIndustry #CustomerInsights #DigitalRetailing #CarBuyingExperience 🚗💼 https://lnkd.in/ewJx3sMR

👀 What's a cool must-read resource for anyone looking to enhance their business or brand's online reputation? ➡ Widewail’s first annual Voice of the Customer Report leverages the voices of automotive customers to determine exactly what makes customers happy and unhappy. 💛 Our team analyzed the topics and sentiments of 800,000 Google reviews from 16,000+ new car dealerships in the U.S. and filtered these customer verbatims into digestible insights. Linked in the post below! ⬇ ---- #reputationmanagement #customerexperience #voiceofthecustomer #trustmarketing

🔎 Widewail analyzed 800k automotive Google reviews from the Automotive Reputation Index to answer one big question. What actually compels dealership customers to leave a good or bad review? We distilled our findings into a report – filled with advice on maximizing positive reviews and minimizing negatives. 👉👉 We’re calling it the 2023 Voice of the Customer Report. 👈👈 The report is for any GM, dealership digital manager or local business marketer to use as a foundation for a 2024 reputation and business strategy. It’s packed with insights: 🙅 The primary driver of positive reviews IS NOT the primary driver of negative reviews. See what is on page 18. 👋 Focusing on this simple detail in your service department will eliminate the topic mentioned in 37% of negative reviews. Go to page 25. 😲 Traditional dealerships, dealer-sold EVs and  DTC EVs have vastly different customer negativity. Go to EV Sentiment Trends on page 35. 💰 Investments in these 3 popular programs will only influence 5% of positive reviews. Go to page 21. 5️⃣ Monitor 5 key topics for spikes to maximize positive reviews. Go to page 21. 👏 The elite top 29% of dealers generate over this many monthly reviews. Go to benchmarks on page 10. You can download the report today. Linked in the comments 👇

37% of new car buyers in 2022 bought a brand they never owned before, up from from 31% in 2021. OEMs and dealers can’t count on brand loyalty – to win and retain customers, you need to deliver the right end-to-end customer experiences: online, in person, and over the phone. Delivering a first-class digital experience doesn’t matter if you fall short when car buyers call.     (source: Accenture) Discover more insights in the ALL NEW Invoca for Automotive playbook for managing your phones. https://lnkd.in/gTXDPsEj

🚗 Are you Embracing the Future of Automotive Sales? Convenience is key, and our latest research highlights its undeniable importance. Did you know that 74% of potential vehicle buyers are actively considering online purchases? With features like click and collect and reservations shaping the buying journey, age is no longer a barrier—everyone wants for an easy, effective digital experience. Learn how you can adapt your vehicle sales approach to meet the needs of today's tech-savvy buyers: https://hubs.la/Q02r1bNx0 #DigitalSales #Innovation 📊🔑

🔎Widewail analyzed 800k automotive Google reviews from the Automotive Reputation Index to answer one big question. What actually compels dealership customers to leave a good or bad review? We distilled our findings into a report – filled with advice on maximizing positive reviews and minimizing negatives. 👉👉We’re calling it the 2023 Voice of the Customer Report. 👈👈 The report is for any GM, dealership digital manager or local business marketer to use as a foundation for a 2024 reputation and business strategy. It’s packed with insights: 🙅The primary driver of positive reviews IS NOT the primary driver of negative reviews. See what is on page 18. 👋Focusing on this simple detail in your service department will eliminate the topic mentioned in 37% of negative reviews. Go to page 25. 😲Traditional dealerships, dealer-sold EVs and DTC EVs have vastly different customer negativity. Go to EV Sentiment Trends on page 35. 💰Investments in these 3 popular programs will only influence 5% of positive reviews. Go to page 21. 5️⃣ Monitor 5 key topics for spikes to maximize positive reviews. Go to page 21. 👏The elite top 29% of dealers generate over this many monthly reviews. Go to benchmarks on page 10. You can download the report today. Linked in the comments 👇

How are you communicating with your prospective customers? Real-time communication with consumers is key to success these days. A big mistake dealers make is not staying up to date with customers’ preferences and tailoring the buying process to fit their needs. With form conversions down over 70% the last five years, it’s time to start delivering as much as possible in real time, including financing options. https://loom.ly/63CAo5k #automotive #autoindustry #autodealers #digitalretail #digitalfinance CBT News

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🚗💪 Driving Confidence: Consumers 'Buck the Trend'! 💪🚗 📰 If you watch the news or follow the economic outlook then you may be surprised to understand that consumer confidence in vehicle purchases is very strong! 📈 Contrary to concerns, the latest insights reveal a robust belief among consumers in their ability to secure their next vehicle. 🌟 🌐 Read the full article here ➡️ https://lnkd.in/dXqA5mun 📊 Confidence on the Rise 📊 Despite external uncertainties, consumers are displaying remarkable confidence in their purchasing power for their next vehicle. This resilience is a testament to the strength of the automotive market and the unwavering trust consumers have in navigating their car-buying journey. 💡 Key Takeaways 💡 🚀 Confidence Boost: Explore the factors contributing to the surge in consumer confidence. 🛣️ Navigating Uncertainty: Learn how consumers are confidently navigating the evolving landscape of the automotive market. 💬 Join the Conversation: Share your insights on what fuels consumer confidence and what this means for the industry. 💬 Let's dive into a vibrant discussion about the shifting dynamics of consumer confidence in the automotive sector. Share your thoughts, experiences, and predictions—empower the conversation with your unique perspective! 🌐🚗 #ConsumerConfidence #AutomotiveMarket #CarBuyingJourney #AutomotiveIndustry #IndustryInsights #AutoTrader