✈️ Our team is slowly coming back from two major industry events/trade shows and we are buzzing with excitement! American Sportfishing Association #iCast and Crankworx
🤙 The energy is high, and the possibilities seem endless.
🛑 However, it’s crucial to manage that excitement and be strategic about follow-ups. Unless explicitly instructed otherwise, consider waiting about two weeks before reaching out to potential clients. Remember, the sales or marketing person you met likely spent 2-4 days on-site before the show and may have stayed an extra 1-3 days post-show. Their inbox is undoubtedly overflowing with pre-show, during-show, and post-show communications.
🆙 In your follow-up, let your work shine through and not your skill of long thoughtful email. Keep your message short, concise, mention a relatable client and highlight specific pain points you can help resolve. If they mentioned any.
🗓️ This approach not only respects their busy schedule but also positions you as a considerate and effective partner.
#RetailMarketing #Branding #CreativeAgency #TradeShowFollowUp #RetailDisplays #InStoreBuildOuts #TradeShowBooths #ConsumerActivations #PatiencePaysOff
Someone painted this during the show, NUTS! Please tag the artist if you know them.
✨ Hospitality Hero | Employee Experience Expert | Guest Service Guru | Columnist & Speaker | Helping You Master the Details & See Beyond ✨
2moSo fun and unique! Does this mean that pigs do fly??