Sorry, it’s not a Christmas tree 😲 It’s a Madhuka tree (with the stunning temples of Khajuraho in the background).
It might not look like anything special but when I saw my first Madhuka tree IRL around a month ago, I felt like I’d seen a celebrity. 😂
Why?
👩💻 Context – Having always sat behind a laptop whilst working in very tangible, physical industries, industry context is crucial. I’ve been lucky enough to visit far flung places in attempts to give my previous jobs some context – from oil tankers 🛳 and airfields ✈ , to simply lots of different restaurants, and what I’ve taken away from those trips in order to improve in my day-to-day work has been invaluable.
Seeing these trees, the terrain on which they grow, the people whose livelihoods depend on them, the caterpillars 🐛 that are slowly destroying them (now thankfully under control), in huge numbers over the last month has brought a new sense of purpose and ambition 🙌 that I’ll carry through into the work I’m doing at oForest.
🌳 🍽 Sustainability – Yep, we’ve trademarked it. From tree to table™. A play on the well-known farm-to-fork concept, ‘tree to table’ truly emphasise the importance we put on our supply chain and its sustainability.
We may be a small business but we are not a simple business. ⚙ It has taken us nearly four years to establish relationships, set up a company and ensure quality controls are in place India, which include training 👩🏫 local tribal communities. We know exactly which trees our Madhuka comes from, how those trees are treated, who collects our flowers, how they are dried, stored and tested, and how they are shipped to the UK. And then in the UK we do absolutely everything in-house until our lovely customers receive their products so we can be certain our business is performing in the best way it can be for people and the planet. 🌏
Of course, we are not perfect, and we look forward to making further environmentally friendly improvements to our supply chain, but even just knowing the entire journey that our Madhuka takes – from tree to table – is the first step in being able to build a fully sustainable business. 💚
#sustainablebusiness #values #supplychainsustainability #context #fromtreetotable #organic
🌳 From tree to table™ - it's official and we have the trademark! Very proud to be a company that works along its entire supply chain. From knowing exactly which trees we get our Madhuka from, to producing and packing our products in-house in the UK.
When you buy with us, you can be sure you're getting a natural food product from a company that has sustainability at the forefront of its mind. 💚
Pure Madhuka, with no added surprises. 🤗
#fromtreetotable #trademark #supplychainsustainability #sustaintability #consciousbusiness
