RTEAM’s Post

Just curious... 🤔 What’s your favorite local thing you did, saw, ate, or experienced this week in Castle Rock? Whether it’s a meal, event, or a hidden gem, we want to hear about it! Comment below and share your Castle Rock highlights! 👇 #CastleRockLife #LocalFavorites #CommunityConnections #CastleRockChamber

Success Story in the Making ! Launching a new brand is challenging... Creating a new premium market segment simultaneously is even tougher. But if you succeed, you become the market leader! That's exactly what Canned Wine Co. is doing in the UK. Ready to replicate this success in your country? Contact us to explore how we can achieve this together. Cheers Xavier #SuccessStory #BrandLaunch #MarketLeader #Innovation #CannedWine #BusinessGrowth #Entrepreneurship #UKBusiness #NewMarkets #ContactUs #CannedWineCo

Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday

Tomorrow is the 250th Anniversary of the Boston Tea Party and it's been a thrill to partner with Avalara on their reenactment in Boston Harbor as well as extensive research exploring America's increasingly complex relationship with tax. Today, Avalara CEO Scott McFarlane shared his thoughts in Fortune on this 250-year long tax evolution and how it's impacting businesses today (hint: it's not necessarily for the better). Read here: https://rb.gy/5gnwol

Our June issue is HERE, including lots of options for your summer nights, from outdoor dining and night hikes to concerts and movies under the stars. In addition, read how local leaders helped turn #Juneteenth into a community-wide celebration, how true believers keep the beat of jazz and support musicians, and how #privatebarrel options are changing how we drink, and so much more!

Don't miss out on this great opportunity to network. 🎤💥 #AI #Innovation #customerexperience #customerexperiencemanagement #CXM #customercommunications #CCM #printindustry #print #digitaltransformation #dataanalytics #cloud #customerengagement #omnichannel #compliance #customercommunicationsmanagement #insurance #healthcare #customerexperiencemanagement #accessibility

One week ago I was driving home from the Revenue Operations Alliance Summit and let me tell you how humbling it was connecting with others who struggled with the same things professionally. The last 2 companies I served were small groups striving for growth. A lot of orhanizations that have established and understand the need for RevOps professionals are typically middle and larger sized companies, but they are all struggling to keep up with their insanely fantastic and overwhelming growth. There needs to be a blend, the best of both worlds where you are building a RevOps team WHILE scaling, not as an afterthought. How do you make a business case for something "new" when the rest of your business is still operating like it would have 20+ years ago? 🤔 It's time to face the music. We want MORE as individuals and organizations. You invest in your personal health and needs by eating your greens and saving up in that 401K, but you're not likely as quick to jump into investing in the long term health of your company with the right structure growth plan because dollars are moving now. Last week at the summit we discussed the average tenure of a CRO is 18 months. EIGHTEEN MONTHS! When on average it takes about a year to get ramped and a thorough understanding of the business, industry, and market needs, many expect results and change immediately, but hate the impact to company culture that comes with a massive sudden shake up. RevOps is an investment in your business. A revenue operations team is designed to serve all revenue impacting arms of the organization. What other strategies are you using to connect sales, marketing, and product to establish the unit that truly is your revenue opportunity? Any of these branches can cause total misalignment and derailment in the business if they aren't in sync. It's time to weave better intentions into our organizations. Just like the quilts my grandmother makes for each of her descendants, these works of art remind us that good things take time- but gosh how beautiful are they when they are done! Check out the image in the comments that represents all the thoughful, creative, and dedicated time spent to create such beautiful works of art. These are intentionally made to be kept for years and are a meaningful reminder of those who are with us along the way.

My latest video and article for WTOP News is on a subject that is very near and dear to my heart: cats! Learn more about D.C.'s newest cat cafe below ...

As we head into summer, it's crucial to prioritize safety while enjoying our activities. From concerts to museums and movie theaters, maintaining awareness and preparedness can make all the difference. Personally, I make sure my family sticks to a buddy system in crowded places, ensuring everyone stays connected and secure. What are your best strategies for staying safe during summer outings? Let’s share our insights to help each other enjoy a safer season.

Check out my video recap of todays event!