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Amer Sports’ shares rose as much as 3.5% on Monday as Wall Street analysts initiated coverage with largely bullish ratings and highlighted strong demand for the Wilson tennis racket maker's premium outdoor and sportswear products in China. For Reuters #China #Sports #Nike #Adidas #Outdoor #AmerSports

🚀 Soccer kit suppliers for 24/25 : insights and strategies The upcoming season's eagerly awaited list of football kit suppliers is finally out! Let’s dive into the key takeaways and strategies shaping the industry: 1️⃣ Diversification strategies European-based approach: Some brands, like PUMA Group, take a diversified approach. They bet on entire leagues, aiming for broad market coverage. Country-based approach: Others, like Nike, focus on specific clubs. Their strategy revolves around securing high-profile deals with individual teams. 2️⃣ Brand footprint expansion Smaller players are making waves in various leagues. Keep an eye on brands like Castore, Joma Sport, hummel, and Macron—they’re leaving their mark! 3️⃣ The “one and only” strategy Certain brands adopt a “one-team” approach. Examples include New Balance , KELME, Zeus, lotto, Giorgio Armani , Eye, and Sudu. They either focus intensely on one main team or strategically let existing sponsorships expire. This deliberate choice reflects their commitment to specific partnerships and market dominance. Football brands often set trends in sports, leisure, and lifestyle. Stay tuned for exciting developments in the kit supplier landscape! ⚽👕 What do you think? #Football #SportsBusiness #Strategy #MarketTrends #sport #soccer #trend #fashion

𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬 𝐟𝐨𝐫 #𝐑𝐚𝐜𝐤𝐞𝐭 #𝐒𝐩𝐨𝐫𝐭𝐬 𝐄𝐧𝐭𝐡𝐮𝐬𝐢𝐚𝐬𝐭𝐬! The global Racket Sports Equipment market is set to soar, reaching nearly US$ 423.3 Mn by 2029 with a steady CAGR of 2.5%. 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐲𝐨𝐮𝐫 𝐟𝐫𝐞𝐞 𝐬𝐚𝐦𝐩𝐥𝐞 𝐫𝐞𝐩𝐨𝐫𝐭 𝐭𝐨𝐝𝐚𝐲 𝐭𝐨 𝐬𝐭𝐚𝐲 𝐚𝐡𝐞𝐚𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞!👉 https://lnkd.in/dmypjTMs 𝑫𝒊𝒗𝒆 𝒊𝒏𝒕𝒐 𝒕𝒉𝒆 𝒊𝒏𝒔𝒊𝒈𝒉𝒕𝒔: 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Our report delves deep into industry trends, market dynamics, and key player strategies, providing a 360-degree view of the market. 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐃𝐞𝐦𝐚𝐧𝐝:  Racket sports offer a plethora of health benefits, driving increased consumer interest. Discover how this surge in popularity is shaping the market landscape. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐭 𝐢𝐭𝐬 𝐏𝐞𝐚𝐤: Manufacturers are focusing on product innovation, offering lightweight, eco-friendly options tailored to consumer needs. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: Explore key segments like racquets and eyewear, witnessing remarkable growth, alongside the rise of online channels revolutionizing distribution. 𝐆𝐥𝐨𝐛𝐚𝐥 𝐎𝐮𝐭𝐥𝐨𝐨𝐤: From North America's dominance to Asia Pacific's rapid expansion, understand regional dynamics shaping the market's trajectory. 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Our report offers a thorough analysis, from Porter and SVOR to PESTEL, aiding stakeholders in informed decision-making. Don't miss out on this opportunity to grasp the pulse of the thriving Racket Sports Equipment market. #MarketResearch #RacketSports #SportsEquipment

Amer Sports has raised its full-year guidance after posting Q2 sales and earnings results that beat its expectations. The newly public Finnish company, which owns the Salomon, Arc'teryx Equipment, Wilson Sporting Goods Co., Peak Performance and Atomic brands reported a 16% increase in sales in Q2 to $994 million. Net loss decreased 98% to $4 million, or 1 cent diluted loss per share. Adjusted net income increased 129% to $25 million, or 5 cents diluted earnings per share. Gross margin increased 220 basis points to 55.5%. CEO James Zheng commented, "I am very pleased by our financial and operational performance in the second quarter of 2024. Our unique portfolio of premium technical brands is taking share in sports and outdoor markets all around the world. Led by our flagship Arc'teryx brand, we well exceeded our own high expectations on all key financial metrics, positioning us to deliver another strong year in 2024." Read full press release: https://lnkd.in/dXKWB8St

Sports Protective Gear Market Size to Hit US$ 7.1 billion by 2027 📚𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗣𝗗𝗙 𝗕𝗿𝗼𝗰𝗵𝘂𝗿𝗲👉https://lnkd.in/digb5qsk The sports protective gear market is projected to grow from USD 5.3 billion in 2022 to USD 7.1 billion by 2027, at a CAGR of 6.0% from 2022 to 2027. The sports protective gear market has grown considerably in recent years and is expected to grow in the coming years. 𝐊𝐞𝐲 𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐥𝐚𝐲𝐞𝐫𝐬:👇 ✅ Nike ✅ adidas ✅ PUMA Group ✅ Under Armour ✅ ASICS ✅ Mizuno USA ✅ Vista Outdoor Inc. ✅ Amer Sports ✅ Harrow Sports ✅ Bauer Hockey ✅ BRG Sports ✅ United Sports Brands ✅ Xenith ✅ Franklin Sports ✅ Dunlop Sports Americas ✅ Grays of Cambridge (International) ✅ Alpinestars ✅ Delta Plus ✅ Mueller Sports Medicine, Inc. ✅ New Balance Athletics, Inc. ✅ VIZARI SPORT USA, INC. ✅ G-Form ✅ Softguards ✅ Nova Sports Management, And More...

How to source sports equipment and what is the best strategy to source sports equipment from overseas? Let's AQF help you out. #sourcing #supplychain #qualitycontrol #sportsequipment https://hubs.la/Q02wM0qZ0

Sports Protective Gear Market Size to Hit US$ 7.1 billion by 2027 📚𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗣𝗗𝗙 𝗕𝗿𝗼𝗰𝗵𝘂𝗿𝗲👉https://lnkd.in/digb5qsk The sports protective gear market is projected to grow from USD 5.3 billion in 2022 to USD 7.1 billion by 2027, at a CAGR of 6.0% from 2022 to 2027. The sports protective gear market has grown considerably in recent years and is expected to grow in the coming years. 𝐊𝐞𝐲 𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐥𝐚𝐲𝐞𝐫𝐬:👇 ✅ Nike ✅ adidas ✅ PUMA Group ✅ Under Armour ✅ ASICS ✅ Mizuno USA ✅ Vista Outdoor Inc. ✅ Amer Sports ✅ Harrow Sports ✅ Bauer Hockey ✅ BRG Sports ✅ United Sports Brands ✅ Xenith ✅ Franklin Sports ✅ Dunlop Sports Americas ✅ Grays of Cambridge (International) ✅ Alpinestars ✅ Delta Plus ✅ Mueller Sports Medicine, Inc. ✅ New Balance Athletics, Inc. ✅ VIZARI SPORT USA, INC. ✅ G-Form ✅ Nova Sports Management ✅ Interpads Manufacturing, And Others...

How to source sports equipment and what is the best strategy to source sports equipment from overseas? Let's AQF help you out. #sourcing #supplychain #qualitycontrol #sportsequipment https://hubs.la/Q02wLYpK0

Things are shaking up in the world of #golf and #fashion #brand #sponsorship. After 27 years, Tiger Woods announced he's ending his partnership with #Nike. Other players have also dropped current sponsors/partnership, and a slew of new brands like Malbon Golf and Flag & Anthem entered the field. Brand loyalty and sponsorship are common in sports, and dramatic shifts like this can help new brands and hurt seasoned brands. With the entrance of new brands could come a whole new audience for the sport as well, myself included. We've seen this with the peak in interest in #motorsports. This is all the more reason for brands to stay in tune with the #customer and notice these cultural shifts. It's important to be agile and understand that customers and even players hold the key to brand loyalty, and 27-year deals are no longer a mainstay. #brandambassador #brandloyalty #merchandising #marketing #sports #sponsorship #brandambassador #golf #pga #lpga #newbie #clientrelationships #customerengagement

The Olympics are here! And so are the product endorsements by winning athletes. History has shown these deals come with risk. I'm sharing my thoughts on olympic feats in branding in Forbes. Who are you rooting for? https://lnkd.in/gYut4RWV #retail #retailmarketing #olympics #2024olympics #endorsements #parisolympics #branding #spokesperson