And we have our winners!
12 categories, eight winning UK grocers.
3 wins: Sainsbury's, Marks and Spencer
1 win each: Tesco, Waitrose & Partners, Morrisons, Asda, Aldi UK, Lidl GB
Each is driven by dozens of Uncrowd research visits and tens of thousands of empirical objective observations. NONE of this is biased/subjective opinion, neither ours nor customers’.
🏆Product
🏆Strategy
🏆People
🏆Marketing
🏆Operations
🏆Friction
🏆Premium
🏆Choice
🏆Inspiration
🏆Value
🏆Members
🏆Price
Each of these wins is a straight highest-score competition across sets of Uncrowd observed variables. Price, for example is derived from 10 variables, including ones such as ‘Price Friction’ and ‘Price Offers; whereas Product is the sum of 29 variables that include ‘Range - Produce’ and ‘Fresh Presentation’. Scores for each variable are built from observable signals and in all, there are 72,450 individual observations, all made physically in stores, feeding these wins.
I’ve listed all the winners in the document below, and included the league tables for each award. Over the next week, I’ll break down each award and give you a glimpse behind the wins and into the data itself.
#retail #experienceanalytics #massivetrophies
Founder @ IND!E (Formerly The Great Brand Exchange) | Supporting SME Brands | Partnering with Major Retailers | Pop-Up Shops
1moLooks like a fascinating event.