Retention.com reposted this
“It’s not pick the player, it’s pick the best players that are incremental to one another.” Brendan Roeschel, VP Retention + CX at Fresh Clean Threads, is focused on building a suite of tools to help maximize his golden metric of lifetime contribution margin (LTCM). According to Brendan, there’s two key ways to do that: - Increase repeat purchase rate - Grow average order value That's where Retention.com comes in. Their software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue by 2-3x. The higher the LTCM, the quicker Brendan can pay back acquisition costs. Brendan runs tests with various tools like Retention.com to identify where there’s redundancy and where there’s incrementality. What he found? For tools that might seem like head-to-head competitors, Fresh Clean Threads uses both because the ROI and business case are there. More from this interview with Brendan and Kyle Standaert, VP of Marketing & Partnerships at Retention, coming soon.
