Reuters Events Sustainable Business’ Post

Reuters Events Sustainable Business reposted this

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Writer | Researcher | Moderator

What should brands do when targets look likely to be missed? My latest BrandWatch column for Reuters / Ethical Corporation Thnx: Mike Tuffrey, Sybrig Smit, NewClimate Institute, Andrew Prag, We Mean Business Coalition, Climate Arc, Hannah Messenger, Global Optimism, SBTI #climate #esg #sustainability #targets #accountability #mission2025 Reuters Events Sustainable Business

Brand Watch: How to avoid greenwash tag when ‘stretch’ targets prove a stretch too far

Brand Watch: How to avoid greenwash tag when ‘stretch’ targets prove a stretch too far

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