Right Side Up’s Post

Is Your Marketing Strategy Stuck in a Time Warp? 🕰️ The world of digital marketing is evolving at an unprecedented pace 🚀 If you're still heavily relying on traditional marketing methodologies, it's time for a wake-up call ☎️ From leveraging the power of AI in personalisation to mastering the art of social selling on platforms like LinkedIn, the landscape has drastically shifted 🌐 The question is, are you keeping up? This isn’t about throwing out the old playbook 📚 but rather integrating innovative strategies that resonate with today’s audience 👥 Embrace change, experiment with new technologies 💡, and constantly refine your approach based on data-driven insights. Remember, stagnation is the biggest enemy of progress in the digital arena. Let's pivot towards growth by embracing these evolving paradigms 🔄 Are you ready to transform your strategy and propel your business into new realms of success? 🎯 #DigitalMarketingEvolution #InnovateOrStagnate #StrategyTransformation

CMOs can help align organizational leaders and middle managers in a dynamic technological landscape For daily news and analysis subscribe to the https://lnkd.in/gSqWc6DP newsletter. #Marketing #Marketers #Advertising

Ever wondered why some brands seem to have a magnetic pull, attracting customers effortlessly? The secret lies in mastering the art of demand marketing engines. 🚀 Unleashing the Power of Demand Marketing Engines: Customer-Centric Approach: Start by deeply understanding your target audience. What are their pain points, desires, and behaviors? Tailor your marketing strategy to address these directly, creating a personalized experience that resonates. Content is King: But context is God. Create content that not only informs but also engages and inspires. It should speak directly to the needs and interests of your audience, providing value that establishes trust and credibility. Leverage Technology: Utilize the latest in digital marketing tools and analytics to reach your audience where they are. From SEO to social media, ensure your content is optimized for visibility and engagement. Continuous Optimization: Demand marketing is not a set-it-and-forget-it strategy. Continuously analyze performance data to refine and adjust your tactics. The goal is to become more efficient and effective over time. And here's the twist: While technology and strategies are crucial, the heart of demand marketing is deeply human. It's about connecting, understanding, and meeting needs before they even arise. So, ignite your brand's potential by focusing not just on the engines but also on the fuel: authentic connections and compelling storytelling. 🌟 #DemandMarketing #ContentIsKing #CustomerCentric #DigitalMarketing #BrandBuilding

Ever wondered why some brands seem to have a magnetic pull, attracting customers effortlessly? The secret lies in mastering the art of demand marketing engines. 🚀 Unleashing the Power of Demand Marketing Engines: Customer-Centric Approach: Start by deeply understanding your target audience. What are their pain points, desires, and behaviors? Tailor your marketing strategy to address these directly, creating a personalized experience that resonates. Content is King: But context is God. Create content that not only informs but also engages and inspires. It should speak directly to the needs and interests of your audience, providing value that establishes trust and credibility. Leverage Technology: Utilize the latest in digital marketing tools and analytics to reach your audience where they are. From SEO to social media, ensure your content is optimized for visibility and engagement. Continuous Optimization: Demand marketing is not a set-it-and-forget-it strategy. Continuously analyze performance data to refine and adjust your tactics. The goal is to become more efficient and effective over time. And here's the twist: While technology and strategies are crucial, the heart of demand marketing is deeply human. It's about connecting, understanding, and meeting needs before they even arise. So, ignite your brand's potential by focusing not just on the engines but also on the fuel: authentic connections and compelling storytelling. 🌟 #DemandMarketing #ContentIsKing #CustomerCentric #DigitalMarketing #BrandBuilding

There is a famous Peter Drucker quote that I like to come back to. "Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs." Sure, we can discuss the nuances of this, but ultimately, Marketing's goal is to drive customer growth. This can be through brand, ABM, sales enablement, SEO, podcasting, social media, Super Bowl commercials, billboards, influencer marketing, whatever. 📊 Some of these are easily attributable, some aren't. 💵 Some of these are cheap, some expensive. 🏃♂️ Some of these produce fast results, some take time to build up. But regardless of the strategy, they should all be pushing towards the same end. Most people would generally agree with this, but we can get so lost in the weeds. 🔬 We spend more time on 1-to-1 attribution than actually doing the work 📣 We have no goals for marketing other than "more leads!" (whatever that means) 📈 We build massive and complicated reports that nobody really understands, to appease the higher-ups ❓ We make up the definitions of things like "MQL" because nobody takes the time to define the various stages of the funnel. The more time the marketing team can spend marketing, the better. To do that, teams need to agree on the goals. They need a way to track progress towards that goal. Every department needs to know its part in maintaining data integrity. This stuff is very hard. But necessary.

Maybe it's my algorithm, but a few weeks ago, I realized that almost every marketing thought leader on here falls into one of two categories: a) They work in MarTech and market to marketers/sales teams. b) They have an agency that is targeted towards helping marketers (aka they're marketing to marketers). I'm not sure how we got here. Is it because we're conflating working at a brand we recognize as having inherent expertise/mastery? Is it because marketers who work in martech/agencies have really bought into the idea that people buy from (personal) brands they like and that's why there's an over representation? Is it just my algorithm? As someone who markets to a very different vertical, I'm realizing that the tactics/thoughts being espoused don't always align with what works for my vertical. (My product is geared toward professional service firms). I'm also realizing that a lot of the thought leadership that is shared here gets super repetitive super quickly. While it is true that some marketing fundamentals are tried and true across every vertical, I, for one, would like to see more diversity in people sharing their expertise. And so, I'm starting a project to do just that. (Coming soon.) In the interim, I'd like to know: are there any marketers who don't market to marketers that you like and are worth a follow? #marketing #b2bmarketing #thoughtleadership #linkedinthoughtleaders

“Why can’t we do what they’re doing?” Marketing FOMO is real! There are many reasons why you can’t or shouldn’t do what everyone else is doing. Resources, budgets, and strategy, for starters. Marketing FOMO clouds decision-making and strategic focus. And remember, just because you can doesn’t mean you should! So, how can you combat FOMO while managing your marketing efforts? 3 things: 1. Share Your Goals: Share with others the specific marketing goals that align with company objectives. It helps everyone stay focused on what matters most and reduces the urge to chase every opportunity. 2. Know Your Audience: Understand what your target audience needs. It helps you decide which marketing efforts you'll use to resonate with the right people and create better outcomes. 3. Leverage Available Resources: Assess and leverage the resources, tools, and expertise you have at your disposal. If it's important enough, lobby for more resources. As a marketing leader, managing people and teams includes managing their expectations. Stop chasing every opportunity and prioritize the most effective opportunities. Focus on what you have rather than what you lack. Ultimately, manage expectations to build trust and quiet the naysayers. That’s what great marketing leaders do! #manaage #FOMO #marketinggoals #strategicplan #goalfocused #manageexpectations #mymarketingmap

How will #digitalmarketing change this year? What should CMOs keep their eyes on? What might keep them up at night? Check out this roundup from Forbes, featuring insights from marketing leaders. And if you want a hand (or an extra set of watchful eyes), come and talk to us! Small, medium, or large, all brands deserve great marketing. https://lnkd.in/g2DMcnF7

Growth Marketing: The Future of Business Scaling 📊🚀 Growth marketing combines data-driven insights with creative strategies to fuel business expansion. By focusing on constant experimentation and optimization, it identifies what resonates with your audience and amplifies success. 🌱 From acquiring customers to building loyalty, growth marketing ensures every decision is backed by analytics and delivers measurable ROI. It’s about growing smarter, not just faster. 💡 Ready to transform your marketing efforts into lasting results? Growth marketing is the way forward. 🔍 #GrowthMarketing #BusinessGrowth #CustomerRetention #DataDriven #MarketingInnovation

I'm feeling incredibly lucky today 🙏✨. I've been mentioned in an article alongside some remarkably accomplished and respected peers in our field 🌟. This article from Dynamic Business provides an insider's guide for budget-conscious marketers 📊💡 and dives into some essential strategies and insights that are more relevant now than ever. It's a testament to the power of creativity 🎨, resilience 💪, and strategic thinking 🧠 in navigating the complex marketing landscape with limited resources. A massive shoutout to everyone mentioned in this piece 🚀. Your work continues to inspire and push the boundaries of what's possible in marketing. Let's keep driving change, innovating, and making meaningful impacts in our respective spaces 🌍. For those looking to sharpen their approach to marketing without breaking the bank, this read is for you 📚. Thanks to all the fellow contributors for sharing their fantastic insights with us; I have managed to secure some great insights from you all. Kat Warboys Upali Dasgupta Jay Sanderson Michelle Taite Nick Morgan Scott Cooper Manelle Merhi Emily Bencsics Harley Ramien Billy Loizou Sarah Jarvis Andrew Dixon Elise Balsillie Felicity Zadro Lara (Vandersluis) Barnett Nicole Jameson Jordan Taylor-Bartels Simran Kaur Bec Chappell Jim Cocks ACC JP Tucker Lama Tayeh لمى تايه #MarketingStrategy #Innovation #Leadership #Gratitude ❤️