rlaxx TV’s Post

The new ofcom report is out! All broadcasters, including Channel 4 and ITV, are increasingly investing in their streaming services as viewers move online. Matt Hill, research and planning director at Thinkbox, the marketing body for commercial TV, said it was disappointing that Ofcom was still choosing to focus so heavily on live shows despite it being a category in decline. He said: “Live TV remains vital, but it’s only one side of TV. On-demand is where TV is rapidly growing – which is why every TV company has been devoting so much energy and investment in developing on-demand services. “And this strategy is paying off – as Ofcom’s report shows, on-demand TV is growing more than any other type of video" I couldn't agree more! If anyone wants to launch an On Demand TV service - let me know!! Simplestream does this day in day out.

Launching a successful FAST channel requires careful consideration of multiple factors. If you're looking to launch and run a FREE Ad-Supported TV channel, here are 10 key factors to consider. These channels stream free content with ads, similar to traditional TV, and appeal to viewers who want to watch streaming TV without paying any subscription fees. Check out https://lnkd.in/dz_scq8i to learn more about the perfect solution for excelling in the industry. As long as viewers watch 10-12 minutes of ads per hour, they can watch their favourite shows for free! https://lnkd.in/dz_scq8i

Launching a successful FAST channel requires careful consideration of multiple factors. If you're looking to launch and run a FREE Ad-Supported TV channel, here are 10 key factors to consider. These channels stream free content with ads, similar to traditional TV, and appeal to viewers who want to watch streaming TV without paying any subscription fees. Check out https://lnkd.in/d-bYzNw9 to learn more about the perfect solution for excelling in the industry. As long as viewers watch 10-12 minutes of ads per hour, they can watch their favourite shows for free! https://lnkd.in/d-bYzNw9

Launching a successful FAST channel requires careful consideration of multiple factors. If you're looking to launch and run a FREE Ad-Supported TV channel, here are 10 key factors to consider. These channels stream free content with ads, similar to traditional TV, and appeal to viewers who want to watch streaming TV without paying any subscription fees. Check out https://lnkd.in/dz_scq8i to learn more about the perfect solution for excelling in the industry. As long as viewers watch 10-12 minutes of ads per hour, they can watch their favourite shows for free! https://lnkd.in/dz_scq8i

Launching a successful FAST channel requires careful consideration of multiple factors. If you're looking to launch and run a FREE Ad-Supported TV channel, here are 10 key factors to consider. These channels stream free content with ads, similar to traditional TV, and appeal to viewers who want to watch streaming TV without paying any subscription fees. Check out https://lnkd.in/dz_scq8i to learn more about the perfect solution for excelling in the industry. As long as viewers watch 10-12 minutes of ads per hour, they can watch their favourite shows for free! https://lnkd.in/dz_scq8i

From Taylor Swift's appearance to Usher’s halftime show, #TheBigGame drew in new audiences on linear TV. ⬇ • The Big Game continues to attract a non-NFL audience: Among Roku TV ACR households, 15% of traditional TV viewers did not watch more than 5 minutes of football during the 2023-24 season. We anticipate this is because new audiences were tuning in only for Usher's halftime show. • The Taylor Swift Effect on the Big Game: Unique to this year, engagement among Taylor Swift fans grew by +28% YoY. These fans watched an average of 29 more minutes of the Big Game than all linear viewing households. Streaming numbers, coming soon. 👀 #LinearTV #TheBigGame #Streaming #TV

🎬 As peak TV fades, strategic TV advertising rises. Focus your ad spend on the living room and engage viewers enjoying classic content. Learn how FAST channels and ad-supported services can boost your brand in this sponsored article by MNTN: https://lnkd.in/g-X24ggt #streaming #CTV

Want the scoop on your competitors? With Digital Remedy’s TV Insights, brands can uncover when and where competitors are running ads—allowing you to optimize your campaign strategies and win market share. Find out how TV Insights can boost your current TV strategy! https://hubs.la/Q02nhC070 #DigitalRemedy #PerformanceMarketing #TV #AdTech #TVInsights #CTV #Streaming #CompetitiveConquesting

💨 YouTube still ahead of the game! Following Evan Shapiro, former TV industry insider turned analyst, when viewers spend more time on a platform, it generally indicates higher level of engagement and attention. Meaning: 1/ 👀 Advertisers have more opportunities to capture viewers' attention and deliver their brand message effectively, with ads having a better chance of being seen and remembered. 2/ 📺 With more ad impressions, platforms allow to increase the overall exposure which can lead to improved brand awareness, message retention, and even click-through or conversion rates. 3/ ⌚ With longer sessions, viewers are more likely to watch ads without skipping or ad-blocking, resulting in higher ad completion rates. 🎈 Discovering the most effective elements of your video that resonate with your target audience allows you to maximize your impact and fully benefit from this environment. #watchtime #youtube #ctv #streamingtv https://lnkd.in/eYgBREV3

Ever wondered how brands end up on the most watched streaming or linear tv programs? Having planned and activated 20,000+ of hours of TV screen time, let Brad James Consulting help you. Whether it's your brand or your client, we get get you placed on the biggest screens in the home in the most efficient ways. From Netflix to local news, we have a solution for you. Talk to us at Brad James Consulting and learn how CTV or Linear TV can impact your business.