Rodrigo Godoi’s Post

🚀 Exciting news! Edgio has helped NewCo TV land on Pluto TV, expanding their reach and providing more entertainment options for viewers. Check out the success story on our blog!

🚀 Exciting news! Edgio has helped NewCo TV land on Pluto TV, expanding their reach and providing more entertainment options for viewers. Check out the success story on our blog!

🚀 Exciting news! Edgio has helped NewCo TV land on Pluto TV, expanding their reach and providing more entertainment options for viewers. Check out the success story on our blog!

🚀 Exciting news! Edgio has helped NewCo TV land on Pluto TV, expanding their reach and providing more entertainment options for viewers. Check out the success story on our blog!

And this is only the beginning of disruptive viewing habits shifts. We at Backscreen have the answer - cross-gen OTT E2E service for broadcasters, telcos, publishers, and all other media streamers. #backscreen #crossgenTV #ott #broadcasters #telcos #streaming #onlinevideo

#TalkBackToTelevision, sponsored by Operative and Leap Media Group LLC welcomes Jon Giegengack from our sponsor Hub Entertainment Research. We dig into the @YouTube question, which is actually a lot more complex than it looks on the surface. YouTube’s free #TrojanHorse platform certainly draws in millions of viewers. But do they have the #will, the #desire and the TV #MarketingChops to exploit that and drive subscription content for their own premium services and for those of their partners?

One of the biggest stories of 2024 (and really, the "streaming wars" in general) has been the growing footprint of YouTube. This year the birthplace of cat videos and Charlie biting peoples' fingers became the first streaming platform to break 10% share on Nielsen's Gauge. More important, it accomplished that by redefining what it means to say, "I'm watching TV". I got to speak to Kayla Cobb for this excellent article in TheWrap, along with YouTube expert Evan Shapīro and others. Click below:

Traditional TV is being replaced by a combination of services such as short-form video players and the top streamers. Will it find a way to adapt, melt, transform and survive into the present future?