https://lnkd.in/ea63cbUW Wish we were on stage to clarify and answer some of the questions on this panel: - Yes, remote control interactivity outperforms QR codes by 156X - we have enough data on this to call it a fact. "QR codes not so hot" is correct. - To Todd Hay, formats that let a viewer click the remote to send an offer or cart to their phone do exist - BrightLine enables that for Peacock and Max among many others, and the one-click results are strong. - Engagement rates are "surprisingly more than you'd think" is definitely true - upwards of 5%-7% for the most engaging formats, and as high as 20% for choice based. Thx Lily Panchasarp - "Director of sales at Disney Ads, thinks the 'interactivity of ads is going to continue to always rise.'" Absolutely agree, as do the numbers with over 127 campaigns this past quarter alone!!! Bevin Fletcher, Brett Sappington #CTV #CTVadvertising The StreamTV Show, StreamTV Insider
Bevin Fletcher
3mo
Thank you for posting and sharing your insights, Rob Aksman - interesting for sure and great to see some stats that illustrate these trends/comments.
Brian Broveleit
3mo
Love this, Rob. If you’re not on the stage (which you should be), it’s so smart to participate and share your knowledge this way. At least the panelists and those who follow you can benefit and maybe next they’ll remember to save you a seat!
Founder & Principal Analyst at Sappington Media
3moThanks for the post, Rob Aksman! Those are indeed the types of figures I was hoping to draw out in the discussion. I'm certainly not surprised by the remote control input vs. QR code data. Ad duration makes a difference. You almost need to pause an ad to execute a QR scan (especially if a call to action comes late in the ad). A remote control button click, though, can be really quick and easy - and the remote is right there...or at least it was before someone moved the remote. Fascinated by the 5% to 7% engagement figure and the degree of audience targeting for those impressions (I'm sure it varies by campaign).