VIZIO’s WatchFree+ #FAST service is moving beyond the walls of its smart TV platform, now available more widely for free via the Vizio mobile app on iOS and Android. Read on StreamTV Insider for more.
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StreamTV Insider is the streaming video industry’s daily monitor. Its independent team of experienced editors provides relevant and insightful information on the dynamic streaming video market, covering topics ranging from streaming video distribution, programming, streaming technology, digital advertising, business deals, competition and personnel. StreamTV Insider provides its readers — which include stakeholders from the entire streaming TV industry such as service providers, MVPDs, programmers, equipment vendors, streaming customers and analysts — with thoughtful news and analysis on this competitive marketplace. StreamTV Insider is also closely aligned with the StreamTV Show, tapping into editorial content garnered from conversations with the many speakers and attendees of the show.
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StreamTV Insider reposted this
VideoElephant is using its roots in licensing and distributing short form online web video content to expand into the #FAST space, launching O&O channels and offering managed services to others. The latest launch is a true crime-focused channel on TCL's TCLtv+ - its third on the platform. More details in my latest on StreamTV Insider. Thank you to VideoElephant CCO Brian Cullinane for speaking to me for this one.
VideoElephant uses short form roots for FAST expansion, launches third channel on TCLtv+
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ICYMI: DIRECTV’s CFO said this week that the #Disney channel blackout isn’t a run of the mill carriage dispute only over rate increases, and expressed a willingness to hold out as long as it takes. Get the details on StreamTV Insider.
DirecTV CFO: Disney channel blackout isn’t your typical carriage dispute
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Bundles abound! Excited to share the latest column from Michael Grebb on StreamTV Insider. He and the One Touch Intelligence team compiled a comparison of partnerships and bundled discounts on the market, take a look for fresh data and insights. #bundles #streaming
Grebb: Navigating the Bundle Bargain
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During a recent IAB-hosted roundtable, Albertsons Media Collective’s Evan Hovorka categorized CTV as “the perfect middle ground” to serve inspirational, creative messages to a targeted audience “tied to all the things retail media is looking for, which is closed-loop SKU-level sales to an individual.” That said, he thinks some opportunity could be missed if the channel’s approached in a silo. Read more on StreamTV Insider about the #CTV opportunity for retail media, with input from execs at dentsu and EssenceMediacom. #retailmedia
CTV offers ‘perfect middle ground’ for retail media, but shouldn’t be siloed
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As summer winds down, take a stroll down memory lane and a look ahead with TVREV’s Alan Wolk. In his latest on StreamTV Insider the analyst recalls programming strategies gone by and shares a preview of the key macro trends you need to know this fall. A great read to start your weekend with.
Wolk’s Week in Review: Fall Preview
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This is a neat example of how content owners are leveraging the smart TV home screen, interface and device reach to drive awareness and drum up interest (and potentially sell some tickets) for upcoming releases. Warner Bros. Discovery’s custom sponsorship on VIZIO to promote the “Beetlejuice Beetlejuice” theatrical release involves a new voice remote activation and video home screen units. Get the full details on StreamTV Insider. #TVOS
WBD uses Vizio smart TVs, voice activation to promote Beetlejuice sequel
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Disney’s #ESPN is looking to get a jump on the struggle of sports fragmentation with a new ‘Where to Watch’ feature. Adrian Pennington has the story on StreamTV Insider. #sportsstreaming #sports
ESPN aims to turn sports fragmentation into touchdown
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Catch up on key happenings with this Friday’s Week in Review from TVREV’s Alan Wolk on StreamTV Insider. In this week’s column the analyst unpacks #Netflix’s disclosure of 150% yoy Upfront ad sales commitment growth with a dose of skepticism. Plus, why Fubo’s successful court injunction against Venu Sports could be a blessing in disguise for the ill-crafted sports streaming JV. #sportsstreaming
Wolk’s Week in Review: Netflix’s 150 percent problem, Fubo’s gift to Venu
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TV advertisers are no stranger to using emotion to connect with and influence audiences. Now Wurl is aligning the emotion in ads with that conveyed or evoked in content closest to the ad break to help brands target viewers more effectively on #CTV. And results from a case study with PMG #QSR clients show use of its AI-powered contextual targeting tool is working, with 40% increase for in-store visits and 48% incremental sales lifts. Get the full story on StreamTV Insider with insights from Wurl CEO Ron Gutman. #advertsing #contextualtargeting
Wurl emotion-based contextual targeting boosts CTV ads for PMG QSR clients
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