Rohan Sharma’s Post

The online retail industry in India is projected to cross $160 billion by 2028, report Jessica Rajan and Navneeta Nandan for The Economic Times, citing a joint study by Bain & Company and Flipkart. Driven by the fashion, mobility, and media segments, the overall consumer tech market will also touch $300 billion by 2027, according to a report by Chiratae Ventures, 1Lattice, and Google. In fact, fashion and apparel will surpass the entertainment segment with its robust growth in Tier 2 and 3 markets, says Anoop N Menon, Principal-Investments, Chiratae Ventures. India’s increasing population, digital public infrastructure, and the omnichannel presence of brands are a few factors that have contributed to this growth, the report says further. Moreover, the sector has also received a good amount of funding. Quick commerce, fast fashion, hyper-value platforms, and live commerce will play a key role in increasing the penetration of online retail across the country, says Sankalp Mehrotra, Vice President of Monetisation at Flipkart. Source: The Economic Times https://lnkd.in/dq5zi6MK https://lnkd.in/gM4MV-DP ✍: Divya Pathak 📷: Getty Images #onlineretail #fashionindustry

Impressive insights on the future of India's online retail! The projected $160 billion by 2028, driven by sectors like fashion, mobility, and media, showcases a promising trajectory. It's intriguing how Tier 2 and 3 markets are propelling the growth of fashion and apparel, surpassing entertainment. The report rightly attributes this success to factors like India's population growth, digital infrastructure, and robust funding. In light of this growth, e-commerce companies need to focus on better customer service and mature, robust policies that are favorable to both customers and sellers. Emphasis on quick commerce and live commerce as key drivers adds a dynamic layer to the industry's evolving landscape. Exciting developments ahead for India's online retail scene! #RetailOutlook #ecommerce #consumertrends

🚀 The Indian FMCG landscape is undergoing a seismic shift! Traditional distribution strongholds are being disrupted by the rise of Direct-to-Consumer (D2C) brands. With 650+ D2C brands, it's just the start. With projections of 20x growth in the next 5 years, the bets are massive on D2C in India. 🌍 For context, the US boasts 110,000 D2C brands and Europe has 175,000, despite having only 1/3 and 2/3 of India's population, respectively. What's driving this explosive growth? The answer lies in India's massive internet penetration: 📶 750+ million internet users, with nearly half from tier 2 and tier 3 cities. 🛒 250+ million online shoppers. 💻 Indians spend over 6 hours daily on the internet, offering D2C brands unparalleled distribution and visibility. E-commerce and q-commerce have revolutionized buying decisions, making instant or next-day deliveries. D2C brands thrive on smaller, sustainable customer cohorts, continually expanding with new categories and then challenging traditional FMCG giants. But the giants aren't sitting idle. They're rapidly enhancing their online presence and launching purpose-driven brands. 🔹 ITC leads with investments in Yoga Bar, Mother Sparsh, and Mylo. 🔹 Marico is on an acquisition spree and bought Beardo, Plix, and True Elements. 🔹 Tatas have built a robust digital distribution network with BigBasket, 1mg, and Neu. The future is Omni-channel for any sizeable company. And the more premium a product, the bigger is the reason to go Omni. The FMCG battlefield is evolving, and the race is on! Who will lead the pack? 🏆 #FMCG #D2C #Ecommerce #DigitalTransformation #OmniChannel

Quick Commerce Revolutionizes India's Retail Landscape Quick commerce has rapidly reshaped India's retail scene, with super-fast deliveries gaining traction, especially among millennials and Gen Z. Initially seen as unnecessary, it's now a thriving market offering everything from groceries to electronics, delivered swiftly to your doorstep. Key players like Blinkit now boast a valuation of $13 billion, surpassing major food delivery platforms. This trend isn't confined to cities; smaller ones like Vizag and Jaipur are also catching on. Consumer behavior has shifted significantly, with more opting for quick commerce, and making frequent unplanned purchases. This surge is fuelled by impulse buying and the migration of offline and scheduled online purchases. Platforms like Zepto and Swiggy Instamart are expanding into non-grocery categories like beauty products and electronics. Quick commerce platforms offer products at 10%-15% discounts compared to local stores, thanks to their scale and sourcing advantages. This attracts consumers seeking instant gratification over traditional e-commerce wait times. As quick commerce evolves with better prices and faster deliveries, it's set to further transform India's retail landscape. #marketing #quickcommerce #instantdelivery #m360 Visit us at: www.marketing360.in Instagram: marketing360.in Twitter: OfficialM360 Facebook: @marketing360 Source link: https://bit.ly/3whlqlz Content Credits: Aanchal Chauhan

How to Win Indian Market ? Gen Z FMCG Meets Quick Commerce Is FMCG in India poised for a seismic shift? It's no more 2 Rs Packets FMCG: The Backbone → $110 billion industry → 3 million+ retail touchpoints → Growing at 14-15% annually despite Regulations Enter Quick Commerce: • 10-30 minute deliveries • Dark stores revolutionizing logistics • Blurring lines between online and offline Gen Z Factor: → 472 million strong → Digital natives with high spending power → Demanding personalization and instant gratification The Perfect Storm: 1. Convenience Redefined • From weekly shopping to on-demand fulfillment • Micro-purchases becoming the norm 2. Product Innovation • Niche, craft products gaining traction • Sustainability and clean labels as differentiators 3. Digital-First Brands • D2C startups challenging legacy players • Social media as the new battleground 4. Hyper-Personalization • AI-driven recommendations • Customized products for individual needs 5. Experiential Retail • AR/VR enhancing product discovery • Gamification of shopping experiences Challenges: • Last-mile logistics in tier 2-3 cities • Balancing profitability with rapid delivery • Adapting to ever-changing consumer preferences The Future Outlook: → FMCG 2.0: Tech-enabled, personalized, and lightning-fast → Omnichannel presence crucial for success → Sustainability as a core business strategy For FMCG Players: How are you innovating to capture the Gen Z market while leveraging quick commerce? #FMCG #QuickCommerce #business #ecom Is the traditional FMCG model dead, or just evolving? What's your take?

India’s E-Commerce Boom: A $325 Billion Market by 2030 India's e-commerce sector is poised for unprecedented growth, currently valued at $70 billion and comprising 7% of the total retail market. By 2030, projections indicate a surge to $325 billion, establishing India as the third-largest online retail market globally. This rapid expansion is fueled by increased internet penetration, low-cost data services, and a significant rise in rural smartphone adoption. With 881 million internet users, India’s digital landscape is transforming at an accelerated pace. Rural India is emerging as a key growth driver, supported by government initiatives such as the National Logistics Policy, which aims to enhance logistical efficiency and cost-effectiveness, particularly in remote areas. Dominating the market are Walmart-owned Flipkart, Meesho, and Amazon. Flipkart holds nearly 50% of the market share, while Meesho is quickly gaining ground in smaller cities. Amazon continues to maintain strong brand recognition across the country. Similar to countries in the rest of Asia, India’s E-commerce market is also evolving and expanding rapidly. Contact RedFern Digital for more information on how to capitalise on the significant opportunities in this market. #RedFernDigital #IndiaGrowth #Ecommerce #DigitalTransformation #EcommerceGrowth #Opportunity

***Specially for fellow builders who reached out to me to understand the Quick Commerce space*** 💥Unpacking the Boom: A Deep Dive into India's Quick Commerce Landscape 🇮🇳 India's eCommerce market is witnessing a fiery sub-sector – Quick commerce (Q-commerce)! This post dives deep into the trends shaping this dynamic space, along with some category-wise analysis to understand its full potential.📈 🌞Data-Driven Trends: The Indian Q-commerce market is expected to reach a staggering US$19.93 billion by 2030, boasting a phenomenal CAGR of 63%.🚀 This explosive growth is fueled by the Indian consumer's insatiable desire for instant gratification and super-fast deliveries within minutes or hours.🚀 Hyperlocal delivery models are gaining traction, with e-commerce platforms partnering with local stores to ensure rapid fulfillment. Tier 2 & 3 cities and even rural areas are witnessing a surge in Q-commerce adoption, indicating a significant market expansion beyond metros.🚀 🌞Category Breakdown: What's Hot & What's Not? 1. Groceries & FMCG: This category leads the pack, driven by the daily need for essentials and convenience. Expect further growth as fresh produce delivery options gain prominence. 🐮 2. Pharmaceuticals & Healthcare: Rapid delivery of medicines is a game-changer, particularly for chronic medication needs. Look out for increased partnerships between Q-commerce platforms and pharmacies. ⭐✨ 3. Electronics & Appliances: While instant delivery might not be feasible for all products, faster fulfillment options for smaller gadgets and accessories hold promise.🐏 4. Fashion & Apparel: This category might see slower adoption due to the need for trial and fit. However, faster delivery options for pre-paid and sure-size purchases could be successful. 🐕 🌞Beyond the Numbers: The Road Ahead Innovation in cold chain logistics will be crucial for delivering temperature-sensitive products like groceries and pharmaceuticals.💯 Inventory management will be a key differentiator, with platforms needing to optimize stock levels at dark stores to ensure quick fulfillment.💯 Data privacy and security will be paramount as Q-commerce platforms handle sensitive customer information.💯 Q-commerce in India is a goldmine with immense potential. By understanding category-wise nuances and addressing emerging challenges, players can unlock the true power of this disruptive force.💰💰 #qcommerce #india #ecommerce #onlineshopping #retailtech #futureofretail Are you a building in the Indian Q-commerce space? Share your thoughts on category trends and the future outlook in the comments!

Headline: Indian Category Killers: Dominating the Market with Unmatched Scale Tagline: How Indian Retail Giants Redefine Competition and Consumer Experience Definition: A category killer is a large retail chain store that is dominant in its product category and effectively pushes out or significantly diminishes the competition. These stores offer an extensive selection of merchandise in a specific category at competitive prices, often making it difficult for smaller or specialized stores to compete. Characteristics of Category Killers: Extensive Product Range: They offer a wide variety of products within a specific category. Competitive Pricing: Due to their large scale and volume of sales, they can offer lower prices. Convenience: They often provide a one-stop shopping experience for a specific product category. Market Dominance: Their size and reach allow them to dominate the market, making it difficult for smaller competitors to survive. Examples of Category Killers in the Indian Market 1. Reliance Digital in Consumer Electronics: Dominating the Indian consumer electronics market with a wide range of products and competitive pricing, Reliance Digital has overshadowed many smaller stores. 2. Big Bazaar in Supermarket Retail: Big Bazaar offers a vast array of products including groceries and clothing, providing a one-stop shopping experience that attracts a large customer base. 3. Flipkart in E-commerce: Flipkart offers a vast selection of products across categories, challenging both online and offline retailers with its competitive pricing and extensive range. 4. D-Mart in Hypermarket Retail: Known for its discounted pricing and extensive product range, D-Mart has become a go-to hypermarket, making it tough for smaller grocery stores to compete. 5. FirstCry in Baby Products: As the largest retailer of baby and kids products in India, FirstCry strong online and offline presence dominates the market. Impact on the Market 1. Reduced Competition: Smaller retailers struggle against the extensive product ranges and lower prices of category killers. 2. Consumer Benefits: Convenience, variety, and competitive pricing benefit consumers. 3. Market Concentration: Increased concentration where a few large players control significant market share. 4. Innovation and Efficiency: Category killers drive innovation and efficiency, setting high standards. Conclusion: Category killers play a significant role in the Indian retail landscape. Their extensive product ranges and competitive pricing make them formidable players, providing convenience and value to consumers while challenging smaller businesses. #CategoryKiller #IndianRetail #BusinessStrategy #MarketDominance #ConsumerBenefits #RetailIndustry #Ecommerce #SupermarketRetail #HypermarketRetail #BabyProducts

📈 𝗤𝘂𝗶𝗰𝗸 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝗼𝗮𝗿𝘀 𝘁𝗼 𝟯𝟱% 𝗦𝗵𝗮𝗿𝗲 𝗶𝗻 𝗢𝗻𝗹𝗶𝗻𝗲 𝗙𝗠𝗖𝗚 𝗦𝗮𝗹𝗲𝘀 𝗶𝗻 𝗙𝗬𝟮𝟰! 🚀 The fast-moving consumer goods (FMCG) sector is witnessing a transformative shift, with quick commerce now accounting for a remarkable 35% of online sales in FY24, nearly doubling from 15-18% in FY23. This rapid growth is driving the overall e-commerce landscape for major FMCG players like Hindustan Unilever (HUL), Dabur India Limited, Adani Wilmar Limited, and Parle Products Pvt. Ltd. Key Highlights: - 📊 E-commerce has been the fastest-growing sales channel for FMCG companies since the pandemic, outpacing modern trade and general stores. - 🚀 Quick commerce platforms such as Zepto, Swiggy, Blinkit, and bigbasket.com Now are expanding aggressively, capitalizing on the rising demand for instant delivery. - 💡 Consumers are increasingly valuing time over cost, willing to pay a premium for the convenience of quick commerce. 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: - Parle Products Pvt. Ltd VP Mayank Pravinchandra Shah highlights the surprising speed of change, with consumers readily paying convenience fees. - Social commentator Santosh Desai notes that quick commerce has normalized, offering a new value equation where the convenience cost is lower than planning shopping trips. - Dabur India Limited CEO Mohit Malhotra sees a big opportunity in collaborating with quick commerce players to penetrate urban markets. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗠𝗼𝘃𝗲𝗺𝗲𝗻𝘁𝘀: - Zomato’s Blinkit plans to double its dark stores by March 2025, focusing on major cities like Bengaluru, Mumbai, and Hyderabad. - Tata Consumer Products and Adani Wilmar Limited report significant e-commerce growth, driven largely by quick commerce. With the convenience of instant delivery becoming a new norm, the FMCG industry is set to continue its upward trajectory in the e-commerce space. 🌐💼 #FMCG #Ecommerce #QuickCommerce #RetailInnovation #ConsumerGoods #DigitalTransformation #BusinessGrowth #MarketTrends #ConvenienceEconomy Link to the article & picture credits: https://lnkd.in/gefrphxz

#FMCG #Strategies #Sales #WiningCustomers Key Factors for Any FMCG Company to win the Market Share and Win Customers or Business Enablers- 1. Expanding distribution to enhance reach- : General trade (general retail stores and local corner shops) and Organized trade - composed of Modern trade (large retail outlets) as well as E-commerce. General Trade- With fierce competition in FMCG market Companies prime strategy will be on investing in store visibility program which will have significant role for growth in retail market. And incentivise wholesaler for selling new products. Modern Trade- Modern trade, a vital distribution channel, is remarkable opportunity to showcase respective brands prominently on the shelves of major retail chains. Focus will be on strategic partnerships with renowned retailers across India. E-commerce- In response to the changing consumer landscape, Companies will strengthened the presence of respective core brands on e-commerce platforms. Establishing strategic alliances with major e-commerce players, including Amazon, Flipkart, Blinkit, Big Basket, Nykaa, Swiggy, Purplle, Myntra and many more. Joint business planning, advanced event participation and launching exclusive packs on these platforms can be new initiatives. 2. Creating brand awareness through targeted marketing efforts: Investing in TV and print ads and will carry on. Recently, however, with customers' tastes evolving, there will be allocation of media spending to digital platforms. Roughly A&P spending will be around 20% of Sales. 3. Fostering innovation through research & development: a. Understanding the unmet needs of the consumers b. Recognizing their needs gender-wise c. Further, apprehending the needs age-wise, as there is an increase in new-age consumers including GenZ and GenX d. Accordingly, leveraging innovation in products suite to constantly meet the needs of the consumers.   What can be other strategies adapted by FMCG companies to Win Customers.. Your thoughts are welcome... Unilever Tata Consumer Products Nestlé ITC Limited