Rokt’s Post

Retail media is on the rise! According to Insider Intelligence, retail media spending is expected to soar to a staggering $60 billion by 2024. This marks a significant shift in how brands connect with their audiences, reflecting the growing importance of integrated retail and digital marketing strategies. At GO Wholesale, we are keeping a close watch on this exciting transformation, offering innovative solutions that blend the best of retail and media. Visit us at https://lnkd.in/gwppK2mb for insights and opportunities. #RetailMediaRevolution #MarketingTrends #CentralRetail"

It was an insightful couple of days at ADWEEK's #Commerceweek '24! Fresh from the bustling streets of Manhattan, Client Director Tara Hekmat shares her top 3 takeaways. 🗽 🛍️ Center the shopper: The consumer reigns supreme in every decision we marketers make. Dive deep into the importance of personalization and connection, as highlighted by industry leaders, like Amanda Bopp from Kate Spade and Kofi Amoo-Gottfried from DoorDash. 📈 Test & Learn: Continuous improvement is the name of the game. Discover the power of experimentation, with insights from Mondelēz' Steve McGowan and Campbell Soup Company's Marci Raible. 🍪 Adapt: Embrace the downfall of the #cookie and welcome a new era of innovation. Explore alternative targeting strategies (i.e. #retailmedia) and seize the opportunity to redefine online marketing, with insights from Chicory co-founders Yuni Baker-Saito and Joey Petracca. ADWEEK's Commerceweek 2024 exemplified the ongoing transformation in the retail and commerce marketing landscapes. Let's take these challenges and turn them into opportunities! SMG

In-Store Retail Media Monthly Newsletter ⬇ It is time for Doohlabs in-store retail media monthly newsletter for May 2024. We’ve seen fast-growing media coverage in retail media and in-store in particular in the last couple of months. Discover why in-store retail media is being hailed as the "new TV" for brands, delivering mass reach, high attentiveness, and younger audiences. With digital screens transforming the retail environment, retailers like Morrisons and The Warehouse Group are leading the way. Learn how in-store media is evolving beyond traditional point-of-sale, integrating new technologies, and offering compelling creative opportunities. Dive into the latest insights and understand the challenges and potential of this burgeoning channel. Click the link to explore the full article by Paul Skeldon and stay ahead in the evolving landscape of retail media!https://lnkd.in/dnadrJcV If you want to stay up-to-date with us, follow our Page. #digitalsignage #targettedmarketing #advertising #technology #sustainability #advertisingandmarketing #business #retailmedia #retail

Not convinced you'll get enough ROI out of a retail activation? 🤔 Hear Noah Twining, our Director of Retail, talk about the powerful impact pop-ups and other creative in-person experiences can have on consumers. 😍 #brandexperiences #retailactivations #experientialmarketing

🌐 Online retailers strategically expand to high street shops, creating a tangible connection with customers and enhancing brand visibility. 📺 Digital brands leverage the power of TV advertising to reach a broader audience, solidifying their presence in the competitive market. 🛒 Direct-to-Consumer (DTC) products capitalize on supermarket shelves, tapping into the convenience and widespread accessibility they offer. 🚀 Companies like Wayfair, Roku, and innovative items like sustainable water bottles exemplify this transformative era, showcasing the evolving landscape of retail. #RetailTrends #MarketingStrategy #EvolvingCommerce

Check out my thoughts on why #instore retail media is such a big topic in 2024. Across all the events we were fortunate to attend over the past few months, the topic of instore retail media continues to generate a lot of buzz. Why? 📢 In-store media is where the majority of footfall and retail sales are still taking place, so in-store retail media can help accelerate returns on ad spend for advertisers and drive incremental sales growth for retailers. 📢 In-store media can create truly memorable shopping experiences that enhances the shopper experience creating long term shopper loyalty for both retailer and brands. 📢 In-store media can and should be both analogue and digital, enabling creative multi channel campaign opportunities that simply cannot be achieved onsite and offsite. Join me and my fellow retail media enthusiasts Samuel Knights, Amber Roberts and Connor Perrett as we take a look back at our memorable highlights from Q1 in our Unfold series, we'd love to hear what you think. Threefold | SMG #thoughtleadership #retailmedianetworks #retailmedia

🛍 Navigating the Next Frontier of Retail Media 🛍 Retail media isn’t just another marketing buzzword; it’s the future of how we engage with consumers. With Australia’s #retailmedia market expected to explode to $3 billion in just two years, it’s clear this is a battleground where innovation meets consumer engagement. Hugh Cameron and Peter Smyth shed light on the transformative power of creativity in retail media, illustrating its vital role in capturing and sustaining consumer attention. For brand custodians looking to elevate their game, this read is essential. Unlock the potential of retail media for your brand today by exploring their insights➡️https://bit.ly/3JkF96y #creativity #marketing #branding #retailmedia #zitcha #innovation

RETAIL MATTERS TO BRANDS. Successful retailers have spent years cultivating trusted relationships with shoppers. Building loyalty. Delivering value. Creating experiences. And that loyalty translates into shared opportunities for brands to inspire those shoppers. Thanks to ADWEEK's Kathryn Lundstrom for profiling Kroger Precision Marketing in this article. In 2024, you’ll see us continuing to expand our list of media partners and capabilities. We’re committed to being channel-agnostic to empower brands to reach shoppers wherever they are spending time. And we’re continuing to lead on new measurement capabilities to give brands a near real-time view into how their ad spending is impacting business outcomes like household penetration and incremental sales. The future of commerce is dependent on more meaningful experiences and messages. We’re proud to be on this list of retailers making it happen! #KrogerprecisionMarketing 84.51˚ #retailmedia #CPGmarketing

Check out this latest report from The Mars Agency! The C-Store Retail Media Review provides a look at the unique enagement considerations available to brand advertisers in this segment. Download this inaugural edition to see an evaluation of Gulp Media Network, Casey's Access, and Circle K assessed across 5 key performance areas. #cstore #retail #growth #CMO #Marketing

Cookies are out, and transaction data is in the spotlight. Enter: Retail media, the go-to channel for understanding and engaging audiences. This week, Fetch SVP of Product Ayo Jimoh will join Unilever Shopper Marketing Team Lead Leah Wise and Arc Worldwide VP of Strategy Nneka Carrie Ude in a conversation about this fast-growing ad channel. The #Commerceweek2024 panel will unpack how retail media networks (RMNs) and retail-agnostic media platforms (RAMPs) can provide the best, most up-to-date consumer-rich data to inform commerce strategies. With the power of retail media, brands can drive long-term incremental value while promoting strong relationships between brands and their consumers. Come to the event at 3:00pm on Wednesday, February 28. And, if you want to brush up on RAMPs before coming by, check out our blog post to learn more about the power of retail-agnostic media: https://lnkd.in/gtwUGb9e #CommerceweekNYC #RetailMedia