Ruhail Shah’s Post

From my roots in Indian Air Force bases to navigating the diverse festivals of our nation, this journey is the bedrock of my DNA in advertising & marketing. Now, as India celebrates the vibrant harvest festival across the country, here's what I've picked up and imbibed as a professional: 𝟭. 𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗔𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Festivals underscored the need for adaptability, mirroring the diversity encountered growing up, a skill crucial in a dynamic professional landscape. 𝟮. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: Crafting compelling narratives with a festive essence, translated seamlessly into effective communication strategies across industries. 𝟯. 𝗧𝗶𝗺𝗶𝗻𝗴 𝗶𝘀 𝗞𝗲𝘆: Aligning marketing campaigns with festive fervor mirrors the importance of strategic timing in professional endeavors. 𝟰. 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗦𝗽𝗶𝗿𝗶𝘁: Festivals celebrating collective joy instill the essence of collaboration, a cornerstone in entrepreneurial ventures. 𝟱. 𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗦𝗲𝗻𝘀𝗶𝘁𝗶𝘃𝗶𝘁𝘆: Festivals underscored the need for cultural sensitivity, essential in crafting marketing strategies that resonate across diverse consumer bases. What have festivals taught you in your professional journey? Join the conversation in the comments! Image Courtesy: Internet #FestivalsOfIndia #FestivalSeason #HarvestFestival #FestivalLearnings #ProfessionalInsights #MarketingStrategies #ProfessionalDevelopment #AdaptabilitySkills #MarketingInsights 

Festivals 🎨 is all about what in India 🇮🇳 ⁉️ . . I don't need to tell you why we celebrating Holi🎨.. But I like to discuss on do's and Don't of this Festival... Do's - 1. Try to celebrate Holi 🎨 with family and friend. Because in this way you at least get a beautiful chance to spend sometime with family. 2.Don't forget 😂 to use colours for transforming look.*(But don't do in such a way that will make too Angry anyone). 3. Eat your favourite dishes and Sweets. 4.Do Dance and enjoyment with open heart.*(Don't tear clothes of other because some of person haven't proper clothes to cover their body.) Don't - 1. A lot of people smoke🚬, drink 🥂 and manymore addictive and destructive things on this day on the name of Holi🎨. 2. I saw many people try to pay their enmity. On the basis of this festival this is a way in which both of them are going to destroy their mental peace 😥, money and some good relations. This isn't a good thing.. Bonus Points - * Please share your way of celebrating Holi🎨. HAPPY HOLI 🎨 TO YOU AND YOUR FAMILY🎉 Follow me Satyam Verma such kind of insightful and life improving content . P.S.- This is my personal opinion which I like or not. #linkedimcommunity #linkedincreators #festivals #darkreality #life #holi.. #holika #linkedin

👁️🗨️ How to evaluate a product at an exhibition? (Dubai Shisha World, Inter Tobacco, ShishaMesse, Hookah Club Show, etc.) It is probably only marketing and conditional budgets of a brand that can be honestly evaluated at an exhibition. And it is very difficult to give an objective assessment of the product in the conditions of the festival. Smoking hookah at the stand ≠ smoking hookah at home or in a lounge. Here not only the product, but also you and I find ourselves in unusual conditions. Intense smoking, overheating, underheating, weather conditions, dozens of flavors on our receptors, physical condition - all this and more affects both the product and you and me. 🔘 For consumers: Make sure you've smoked a quality smoke before you rate the product.  You can objectively tell if a particular flavor caught your attention, but putting your stamp of approval on the evaluation is best to take your time. If you don't think you liked the product at the show - don't discount the chances of trying it again at home or in the lounge. Remember that you are smoking a hookah in unfamiliar conditions for him and for yourself. The author created this hookah blend for your comfort smoking alone with your hookah, in a cozy environment, not for a hardcore "festival hookah orgy". (read in a good way) 🔘 For manufacturers: If you want to collect more positive feedback: - Monitor hookahs as much as possible: train the makers, put timers, control the heat, use good charcoal and clean hookahs - put hookahs in the right order for the guest's receptors to taste well - give samples to those who need to come back - provide at least minimal lounge areas - create comfortable conditions for the product and the consumer. This is possible, even in a small booth environment. A tasting area at the booth ≠ a quality focus group. ⬆️ #obvious_facts that many people forget about. By the way, I appreciate trade shows for their opportunities for our market. This show put on by organizers, brands and guests is highly motivating. #hookah_club_show #dubaishishaworld #shishamesse

The festival season in India is just around the corner, and it's a fantastic opportunity for brands to connect with their audience in a meaningful way. Think about it - during festivals, people are more open to new experiences, more receptive to brand messages, and more likely to indulge in purchases. It's the perfect time for brands to showcase their products, launch new ones, and build brand loyalty. By aligning with festivals, brands can tap into the cultural significance and emotional connection people have with these special events. It's a chance to show that your brand cares about the things that matter to your customers. Plus, with the increased social media buzz around festivals, brands can create campaigns that encourage sharing and participation, reaching a wider audience and building a stronger online presence. Festivals are also a great time to offer promotions, discounts, and exclusive deals that attract new customers and keep existing ones coming back. Overall, festivals and special events are a strategic opportunity for brands to shine, drive sales, and strengthen their market presence. So, as the festive season kicks off, make sure your brand is ready to connect with customers in a way that's authentic, engaging, and memorable. It's time to get creative, build brand love, and make the most of these special occasions! #festivals #festivalseason #vitthal #vaari #indiantradition #india

Feeling of love was missing in this Rakhi The rise in Rakhi sales through quick commerce is a troubling sign of how capitalism is evolving in India. Festivals are more than just products; they carry emotional significance and are vital for many small and medium businesses (SMBs) across the country. With delivery platforms taking charge of pricing and distribution, we risk losing the heart of these festival traditions. When companies boast about the number of Rakhis or festival items sold on their apps, they often miss the bigger picture regarding the impact on our local SMBs and hyperlocal markets. Sure, it’s great that people are opting to buy Rakhis through an app instead of from a shop just down the street. But we need to ask ourselves: why should we celebrate this change? It’s crucial to think about what this means for our local economies and the rich traditions that make our festivals meaningful.

💎 Every destination holds hidden gems, far from the classic tourist routes… We unveil one of them for KAX Lifestyle! 🥃 Beatle Momo reel with two essential elements: whisky and vinyl. Have a sip! #ThePoshAgency #marketingagency #digitalmarketing

“Festive Frenzy: Tackling Delivery Rider Exploitation During Ganesh Chaturthi” As we celebrate the vibrant and joyous festivals in India, it’s disheartening to hear reports of delivery riders exploiting the festive rush. While the majority of delivery personnel work tirelessly to ensure timely deliveries, a few have been found taking advantage of the situation, leading to increased prices and delayed services. Key Points: Increased Demand: Festivals like Ganesh Chaturthi see a surge in online orders, putting immense pressure on delivery systems. Exploitation: Some delivery riders have been reported to demand extra charges or delay deliveries intentionally to capitalize on the high demand. Impact on Consumers: This not only affects the consumer experience but also tarnishes the reputation of the delivery services industry. Need for Regulation: It’s crucial for companies to implement stricter regulations and monitoring to prevent such practices and ensure fair treatment for all customers. Let’s work together to create a fair and efficient delivery ecosystem that upholds the spirit of our festivals. #DeliveryEthics #FairTrade #CustomerFirst #FestivalSeason #GaneshChaturthi

Cultural Convergence: Welcome to #India! 🇮🇳 This quarter we're exploring one of our increasingly in-demand markets – India! Here's what we have in store. 1. A video for a beginner's guide to some of India's festivals and celebrations to learn when and how pivotal moments in the country's political and religious history are honored. https://lnkd.in/ehpq6zwP 2. So far, banning TikTok in the US hasn't come to pass, but India took real action in 2020. Check out this article about some of the impacts “The ghosts of India's TikTok: What happens when a social media app is banned”. https://lnkd.in/e-KtQm9j 3. We have a few ways to explore Indian fashion. Start with a list of 7 Indian designers to have on your radar - https://lnkd.in/e4UTYSRj Then see how Indian designer's pieces are showing up at the Cannes Film Festival - https://lnkd.in/erf54_C5 And learn about how Indian designers are dealing with the environmental tolls of fashion - https://lnkd.in/dSJEM687 #culturalconvergence #India

The Ultimate Guide to Finding Affordable Event Venues Finding the perfect event venue can be a challenging task, especially when you’re working within a tight budget. Whether you’re planning a wedding, corporate event, or birthday party, the cost of the venue can take up a significant portion of your budget. This guide will help you navigate through the process of finding affordable event venues, with a particular focus on options available in Chennai. Visit: https://lnkd.in/gtVXqFin #venues #events #venue #eventplanner #weddingvenues #eventplanning #eventspace #wedding #weddingvenue #weddings #event #music #venuespace #corporateevents #eventvenue #party #business #eventprofs #weddingplanner #eventplanners #conference #eventdesign #bride #weddingday #weddingplanning #love #catering #eventmanagement #livemusic #artist

The Marketing Move in the #Shubh Tour Cancellation The complete story so far After Punjabi Singer @Shubhworldwide posted a controversial story on his instagram, which showed a distorted version of the #Indian map, he recieved a massive backlash from the general public. The backlash escalated after he announced a music tour in #mumbai , #India While the public was advocating for a #boycott, brands like @bookmyshow & @RockWithboAt were all ready to make the event happen - until recently... @bookmyshow dropped the bomb by announcing cancellation of the 'Still Rollin' tour (Guess who's not rollin anymore? ) https://lnkd.in/dpb8T3VQ #amangupta's company #boAt swiftly joined the chorus by withdrawing the sponsorship for the event Today's consumers are more socially conscious than ever. Brands realize that their association with any controversial figure can tarnish their image and alienate their audience. Not just that, but brands have turned the tide in their favor as people are applauding them for the move - helping them gain the positive PR they would've got after spending millions! Both the tweets have even received over 1M views now! The kind of coverage boAt was expecting to get after spending heavy on the concert, has now been achieved with a simple tweet while saving money on the sponsorship as well. All of this is big news because of the recent ongoing diplomatic tussle between India and Canada which acts as fuel (or rather Ghee) in the fire Let's talk about this from a different angle. Consumers value authenticity. Brands standing for principles build authentic connections. By aligning with popular sentiment, these brands showcase their authentic commitment to societal values, bolstering trust and credibility. This incident sends ripples in the marketing realm, reminding brands that every move, big or small, can send a powerful message. Marketing isn't just about selling, it's about making a statement and resonating with the pulse of the society you serve.