Exhibitors at RX events enjoy access to a uniquely powerful suite of digital and data analysis solutions to help them turbocharge and measure their event performance. 💹 We asked our Head of Customer and Business Services Hannah Ware to share her top tips on how you can use them to boost your brand awareness and rake in more leads. #RXEvents #Newsletter #EventTech #TopTops #Innovation
Michael Fine
2w
Great list of top tips! I would add CONTENT to the list. Tie content into your lead gen strategies at trade shows - ex. Fireside chats/Huddles/Panels/Talks in your booth at scheduled hours and/or digital content promotion during the pre-show, post-show and onsite periods of the exhibition (ex. white papers, e-books, infographics, etc). Content is extremely valuable for decision-makers throughout the buyer-adoption cycle!
Thank you for your informative tips
Very informative ❤️
Dan Donovan
1mo
Very helpful!
Milagros G.
1mo
Great article Hannah Ware !
Shalini R
1mo
Insightful!
CEO MeYou. #JoinDubai campaign producer. Event Tech solutions for Trade Shows, Conferences, MICE & Corporate events
1mo1) generate new sales leads...At ATM Dubai with ColleQt, which merely displays public contacts of exhibitors—convenient for spam but lacking in sophistication. In contrast, Expochats offers unmatched features, including assist from office teams to mention the right repres in chats with visitors, a chat lobby function where visitors can inquire directly without waiting for a vacant stuff, and AI-driven matchmaking with ice-breaking phrases. This unique approach turns cold visitors into warm leads, a capability RX lacks... 3. For launching product - create a media center to attract and serve journalists and opinion leaders by providing them content and media stocks imediatly, as we do with MediaLobby. 4. If your aim as a leader - brands all media interview flow and watermarking photos, as we do with our TV Lobby and Paparazzi technologies Adding 93% of all exhibiting companies spend money on their booths for lead generation, with a smaller fraction of top leaders also aiming for brand awareness. Imho, The fact that traditional exhibitions still lack effective lead generation tools suggests that exhibition organizers find it easier to sell more floor space to brands rather than innovate in lead generation solutions.