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💡 How do you decide on what new touchpoints are worth investing in? Omnicom Media Group APAC CEO Tony Harradine tells MARKETING-INTERACTIVE that it's important to have a game plan that aligns with the overall brand vision, KPIs, and media mix. This latest interview follows Tony's fireside chat with McDonald's International CMO (IDL) Eugene Lee at All That Matters this week. During the session, they discussed passion points and new ways of engagement and dispelled myths. Read the full interview here: https://lnkd.in/gnQ5VBQN #BeOMG #TransformingExperiences #AudienceEngagement

The Dentsu Creative CMO Survey 2024 offers the creative industry an insight into what's in the hearts and minds of CMOs globally. Find out how to unlock Transformative Creativity and drive growth; we spoke with 950+ CMOs from 14 markets to get their perspective on creativity. - Is your thinking in line with the rest of the industry? - Will your marketing investments pay off? - Where could you look next for inspiration? - And lots more #dentsu #dentsucreative #cmo #survey

Excited to announce my series diving into the heartbeat of the digital landscape! 🌐 Join me in unlocking the secrets gathered from my experiences with global brands. Recently became a part of Mindshare UK, an amazing team! The journey is just beginning, and the learnings are already reshaping perspectives. In this series, I'll unravel trends, strategies, and invaluable insights – a backstage pass to navigating the ever-evolving realm. #paidmedia #paidads #paidsocial #digitalamarketing #DigitalInsights #MarketingMinds #BusinessStrategy #MindshareMoments Ready to amplify your digital journey? Hit that follow button and join the ride! 🚀

In today’s challenging Media & Entertainment industry, media companies must analyze audience shifts, map portfolios against market dynamics, align with strategic archetypes, assess financial resources, and embrace comprehensive transformation across all aspects of their operations to catalyze radical reinvention. Read our new report here: https://lnkd.in/dmQPd6Sq John Peters Stuart Green Neeraj Sharma Lukas Luft Swati Vyas #Accenture #Media #Transformation

Fascinating insights available in this report from our partners at Dentsu Creative - well worth a download! 👀

A year ago, I said yes to my new job, and time flies here. One of the many things I have been excited about is the strong network of both GroupM and Mindshare. In the first quarter of 2024 our Global Mindshare Offices have been on a roll. The recognitions include Global Agency Network of the Year at the MMA SMARTIES X, Media Agency of the Year at the MMA SMARTIES North America, and Media Network of the Year at Spikes Asia, along with taking the #1 spot in both the WARC Media 100 and Effective 100 rankings. Additionally, Mindshare is ranked #1 globally in new billings for 2023 by COMvergence. Love the quote from our Global CEO Adam Gerhart highlighting how our success is always built on the strong collaboration, we have with our clients. “When clients lean in, embrace true partnership, and make brave decisions with us, the impact of the work is undeniable in driving measurable growth and positive impact for their businesses." #mindshare #groupm #success #collaboration #partnership #growth #impact #congratulations

Wow. This is wholly inappropriate. Agency leaders are not here to represent the interests of media owners but instead act as OBJECTIVE advisors to clients. Oh, and it doesn’t help that this is one of the cheesiest pieces of “content” I’ve seen in a long time. And then our industry wonders why clients have a credibility issue with agencies? A simple test to prove my point, would McKinsey, BCG or Accenture ever do this? No, I don’t think so. GroupM Havas Media Network IPG Mediabrands Publicis Media Horizon Media dentsu #medianeutrality #clients #tiktok

Now that IAB NewFronts is a wrap, I'm excited to share highlights from our 2024 TikTok event! This includes a funny short form video montage from the c-suite at Havas dentsu IPG Mediabrands Horizon Media and Publicis Media. We unveiled new solutions to enhance ad planning, buying, and measurement - key gaps we were working hard to close. Now, you'll be able to plan your video investment across TikTok Pulse and beyond, right alongside TV! 58% of all TikTok campaign impressions reached a unique audience unexposed to TV and campaigns will now be verifiable due to our recently announced cross-media measurement partnerships with Nielsen and iSpot.tv We also announced that the TikTok Pulse suite of top trending video content will grow with Custom Lineups (built with #generative AI to help find your target audience) and with the addition of new Pulse Premiere publisher partners: Paramount Pictures Global, NBCUniversal and National Hockey League (NHL). Be a part of the hottest trends in real time across traditional and linear cultural moments; don't let your brand miss out! On a personal note, this is my first NewFronts as part of the leadership team and it was inspiring to see the trust that had been built and the unwavering endorsement given by our customers, partners, and the industry at large. Big congrats to all of our business & product presenters Blake Chandlee Tim Natividad Sofia Hernandez Masoud Loghmani Jorge Ruiz, and our GBM partners Haley Paas Adria Farrero Josh Fruttiger Ashlie Williams for a truly memorable evening. All in all, with a movie's worth of content consumed each day, it's definitely clear: TikTok is more than viral—it's vital for your business. Check out https://bit.ly/3wjLCvJ to learn more. https://lnkd.in/gBjFxiVw #NewFronts2024 #TikTokPulse #video #digitalvideo #tvads #videoads

Our media and creative webinar is approaching fast on July 18. Meet Anush Prabhu, one of our esteemed panellists. 🎉 Anush is a proven business accelerator, with over 20 years of experience, in helping brands and agencies transform themselves to deliver growth in this ever-evolving communications economy. He comes with the unique blend of experience in data, creative and media needed to drive solutions in today’s landscape.   Anush had most recently been an instrumental part of the transformational growth of Mediacom, as a Global Chief Strategy Officer, leading it to become one the fastest growing media agencies and being awarded Agency of the Year three times during a seven-year period.  He has also been credited for helping birth and shape several of the agency’s offerings, including Creative Futures which has been growing at 60% annually, providing people-first creativity for clients such as Dell, Google and Coca Cola.    Anush has been honored with several awards such as Adweek’s Media All Star, Adweek Young Influential and International Innovator. He participates in judging for several shows including Cannes and Effie’s and is also an ardent champion of diversity and inclusion, advocating for the cause in industry boards.   Our panellists will be discussing and debating topics such as: 💞 The evolving relationship between media and creative content ⚙ Strategies for integrating marketing disciplines 💡 Insights on future marketing trends 📍 July 18 2pm-3pm EDT To secure your FREE spot now, follow this link: https://lnkd.in/edB3ujUE Spaces are limited, so secure your spot now. #Media #MediaBuying #MediaPlanning #Creative #CreativeAgency #Advertising #Marketing #MarketingStrategy #Strategy

Dentsu Creative India has won the digital marketing account for four Sony TV channels - Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2. Dentsu will manage the social media presence and online campaigns for these channels. Dentsu Creative will use its digital strategy and creative expertise to boost audience engagement and deliver on business goals. This new partnership marks an important account win for dentsu as it takes on the digital duties for these leading entertainment brands. #digitalamarketing #socialmedia ________________________________________________ Want to be in the loop of all the action, Follow Akshay Kamble for more thrilling updates 🚀