Sandrine Nzeukou, MBA’s Post

A wavebreaking collaboration: Alpine joins forces with Orient Express Racing Team, the French challenger set to compete in the 37th America's Cup 🌊 A sponsorship that highlights - Shared DNA of Performance and Excellence - a commitment to achieving greatness on the international stage of sailing, mirroring the spirit of innovation and precision synonymous with the Alpine brand - Alpine's Support for French Colours - two entities united by a common goal, showcasing prowess of French talent and technology on a global platform - International Development of the Alpine Brand - an opportunity for Alpine to engage with diverse audiences and enthusiasts who share a passion for both high-performance cars and sailing technology caytoo's #Sponsorship Propensity Index found that automotive brands were 1.37x as likely to engage in sponsorship for a value alignment, 1.15x as likely to do so for brand awareness, but only 0.74x as likely to sponsor for a local connection Our #insights tell rights holders which sectors they are most likely to get sponsors from. Read more 👉 https://lnkd.in/e7tnqmTQ

Visit Isle of Man have launched their new marketing campaign "The Isle of Man, There's More to iTT" as part of the strategy to increase visitor numbers to the Isle of Man, both during the Isle of Man TT Races and afterwards - link to watch in the comments 🔗 Ensuring the sustainability and the future of the Isle of Man TT Races is a key pillar of the event's delivery and changing the schedule to increase racing and spread visitors across the entire event, to remove the middle weekend bottleneck has been part of that. This campaign highlights that visitors of the TT, whether they are motorbike fans, or their family that joins them, can attend the final weekend of the racing, watch The Senior TT and then enjoy a diverse holiday whilst still basking in the post-TT atmosphere. Paul Phillips, Head of Motorsport, explains this: "The Senior TT is our FA Cup Final, our Grand National, our Wimbledon Final, and we were staging it on a Friday when most people are at work and can’t travel or watch TV. Most of the visitors have traditionally left the Island before the main race, which is bonkers and can’t be left unchallenged. "Success for this is a disruption to that traditional travel pattern we have seen over previous years. It’s not about bringing more people at any one time, but about growing the overall attendance over the event period, growing the bed nights and growing the economic benefit the Island derives from staging the event. "And in broadcast terms, it is about growing our audience and providing fans of the TT, both on event and around the world a better and more accessible event." #isleofman #sustainability #futureproofing #theresmoretoitt

Off To The Races Media has been partnering with racing and lifestyle brand My Railbirds, owned by Canada's most influential horse racing organization, Woodbine Entertainment! In the new era of legalized #sportsbetting in Canada, My Railbirds was born to help convert and educate sports bettors over to #horseracing. This is important given that racing faces an aging demographic, whereas sports bettors are generally younger customers who are consuming entertainment and sports in new ways. The huge marketing budgets of the sports betting companies in the U.S. and Canada are helping expose horse racing to brand new demographics, but education, engagement and education are key. This is where My Railbirds fits in. My Railbirds' social channels are engaging new fans with a variety of content, including horse racing news, fashion, history, replays and of course, expert picks! Check out this latest video we edited featuring our very own Andrew Brown, who has been giving his analysis and tips for some of the big racing events around the world, including most recently the G1 Yasuda Kinen in Japan, Racing Queensland's G1 Stradbroke Hcp in Australia, and selected races over the Royal Ascot Racecourse festival. #ContentMarketing #OffToTheRacesMedia #DigitalMarketing #InfluencerMarketing

🌍 Exploring the Glamour and Challenges of Global Horse Racing 🏇 From the opulent tracks of Dubai to the history-rich courses in the UK, horse racing is a sport that transcends geographical and cultural boundaries. It's not just a test of speed and strength but also a deep-rooted cultural tradition that captivates millions. Yet, despite its global appeal, the sport faces its share of challenges. Global Spotlight Dubai: Known for the Dubai World Cup, the city boasts some of the world’s most luxurious racing facilities. It’s a spectacle of wealth and horse racing passion combined. Tokyo: In Japan, horse racing is not just a sport but a national event, with Tokyo hosting numerous high-stakes races that draw huge crowds. United Kingdom: This is the heartland of horse racing with events like The Grand National, Cheltenham Festival, The Derby and Royal Ascot, which are steeped in history and tradition. Mauritius: A lesser-known gem, where horse racing is the most popular sport, combining tropical settings with thrilling races. Facing Challenges Despite its prestige, horse racing is experiencing a decline in betting, particularly among younger audiences. The thrill of horse racing often competes with more accessible sports betting and digital gaming options. Additionally, the ethical concerns around the sport have also contributed to its waning popularity with the younger demographic. A Digital Reinvention? How can technology help? Virtual reality experiences, mobile betting apps, and enhanced digital engagement can bridge the gap between traditional horse racing and the expectations of modern gamblers. There’s potential to transform how audiences interact with the sport. 💡 What are your thoughts on the future of horse racing? Can tech innovations make it appealing to the next generation of gamblers? Let’s discuss below! #HorseRacing #SportsBetting #TechInnovation #DigitalTransformation #GamblingTechUnpacked Pic credit: robbreport

🚀🏁 Madrid: The Newest Thrill in Formula 1! Starting in 2026, Madrid🇪🇸 will be joining the Formula 1 circuit, contributing another thrilling city race to the calendar. This move reflects a growing shift in the championship, as it increasingly embraces city circuits over permanent tracks. 🔝💥 Recent additions like Baku🇦🇿, Las Vegas🇺🇸, and Jeddah🇸🇦 have showcased how city races can be catalysts for expanding the global Formula 1 market, creating new sporting and commercial opportunities in a short span. Notable examples include Miami, a semi-permanent track developed in the Miami Open and Hard Rock Stadium parking lot, overcoming initial challenges. 🏎️🏆 While this trend prevails, there are exceptions like the return of Imola🇮🇹 and Zandvoort🇳🇱, driven by the popularity of Max Verstappen. Additionally, the entry of Qatar🇶🇦, considering alternatives like a city track in Lusail, highlights the diverse strategies being explored. The push towards city tracks began under the Liberty Media era, with a clear vision of transforming Formula 1 into a global spectacle in "destination cities." This trend is fueled not only by a passion for racing but also by economic considerations. Countries like Saudi Arabia and Azerbaijan, investing significantly in hosting races, see city races as a means to boost local tourism. Exciting times lie ahead as Formula 1 continues to captivate audiences, bringing the thrill of racing to iconic cities around the world! 🌍🏁 Credit: INSIDEVENTS #Formula1 #Madrid

⛳️ Imagine a traditional golf course marrying a modern golf entertainment destination, utilizing their existing driving range space. This fusion of classic and contemporary elements could attract a wider audience, offering a unique and unforgettable golfing experience that appeals to both seasoned golfers and casual players. Existing golf course driving ranges have the potential to be remodeled, modernized and gamified to enhance the overall player experience. By incorporating technology , synonymous activities and interactive elements, driving ranges can become more engaging and enjoyable for golfers of all skill levels and non-golfers alike. The later increases the TAM which is intriguing. Alone gamification with just tech is not enough though. Activities, events, fnb, celebrations etc. need to go hand-in-hand. Partnerships between golf courses and the concept company can lead to innovative solutions that benefit both parties. Cost of entry comes down drastically as well due to collaboration which has a significant impact on profitability. Golf courses can attract more organic fresh feet (including aspirers), while the concept company can manage the show and ensure commercial growth in the industry. Let's work together to revolutionize the golf experience and take golf to the next level! 🏌️♂️ #SportingInnovation, #FutureOfSports, #AdaptingToChange #GolfEvolution #SportsIndustry #Innovation #ModernSports #GolfEntertainment #GolfinDubai #Golfindustry #moderngolf #GolfTech #Innovation #PartnershipOpportunity #DrivingRangeGameification 🚀#indoorgolf #minigolf #events #Growthegame

**Madrid Announces Entry into the Formula 1 Calendar from 2026: Anticipated Positive Economic Impact** Formula 1 has confirmed that starting from the 2026 season, Madrid will host one of the most anticipated races on the international circuit. This news marks a historic milestone for the Spanish capital, which is gearing up to welcome teams and fans from around the world. The event is not only poised to be a showcase of speed but also a key driver for the Madrid economy. The arrival of Formula 1 is expected to inject a significant amount of capital, benefiting sectors such as tourism, hospitality, and local businesses. While DLF International Movers is not directly involved in Formula 1, the moving company has expressed confidence that this event will catalyze economic growth in the region. DLF's International Corporate Manager, Cristina Mesonero ♥️ ♠️ ♦️ ♣️ DLF Spain - Intl. Movers - DSP - Office Moves Mesonero, stated: "Although we are not directly linked to Formula 1, we firmly believe that this event will be a great boost for Madrid businesses. We are excited to witness our city becoming the epicenter of world motorsport." Even though DLF Spain - Moving Services International Movers will not be directly engaged in the logistics of Formula 1, Mesonero emphasized the opportunity to collaborate with other local businesses to optimize services related to the event. "This is an exciting moment for Madrid, and we are committed to working in collaboration with other local companies to ensure that we make the most of this opportunity." With Formula 1 coming to Madrid, the city is gearing up for a significant increase in economic activity, creating a conducive environment for business collaboration and the flourishing of various industries. #madrid #formula1 #development #qualityassurance #movingservices #quality #mudanzas #movingcompany #movers #calidad Ayuntamiento de Madrid Isabel Diaz Ayuso José Luis Martínez-Almeida Navasqüés #f1racing #f1 #racing #racingcar #motorsports #f1fans #ferrari #mercedesbenz #renault BMW Manufacturing Co., LLC Ferrari Renault Group Mercedes-Benz AG AlfaRomeoMEA Red Bull Maclaren Williams Racing

Are you a motorsport fan on a budget? No worries! You can still enjoy your passion without breaking the bank. Here are some budget-friendly activities for you: 1️⃣ Visit Automotive Museums: Dive into the rich history of motorsport at local automotive museums. Many offer discounted or even free admission, providing a fascinating journey through the evolution of racing and showcasing awe-inspiring vehicles. 2️⃣ Volunteer at Events: Many motorsport events rely on volunteers to help with various tasks such as ticketing, crowd control, and pit crew support. Volunteering not only gives you free access to the event but also allows you to be part of the action behind the scenes. 3️⃣ Watch Races in a Bar: Gather with other fans and watch the race on a big screen at a local sports bar. It's a great way to enjoy the race atmosphere without the cost of a ticket. 4️⃣ Find Local Races, Car Shows & Meets: Keep an eye out for grassroots racing events in your area, or immerse yourself in the vibrant community of motorsport enthusiasts by attending local car shows and meets. These events often offer affordable or even free entry, and offer ample opportunities to connect with fellow fans and see some amazing cars. 5️⃣ Join Online Communities: Engage with fellow motorsport enthusiasts on social media and online platforms. Share your passion, join discussions, and forge friendships. These communities also often share tips on finding discounted tickets, organizing group outings, and even carpooling to events. Remember, being a motorsport fan doesn't have to be expensive. Being a motorsport fan isn't just about attending high-profile events or owning expensive equipment. It's about embracing your passion for speed and competition in whatever way you can. The thrill of motorsport knows no bounds, you can dive headfirst into the adrenaline-pumping world of racing without breaking the bank. 🏎️💨 #Motorsport #BudgetFriendly #PassionForSpeed

Another exciting Formula One weekend is coming up with the Saudi Arabian Grand Prix for the 2024 season, race 2 out of 24. As the teams gear up, they analyze the first race to make necessary adjustments for future races. As digital marketers, we can draw parallels between the start of the year and the upcoming race. Both require a strategic approach to achieve success. Just like how Formula One teams analyze performance data to make necessary adjustments, digital marketers can do the same with their strategies. Analyzing data from the start of the year can help us understand what worked and what didn't, allowing us to make necessary adjustments to improve our performance. As we strive for success in our respective fields, let's remember to keep learning and adapting to stay ahead of the game. Check out the link for more information on the upcoming race: https://lnkd.in/eSS-xCKN

With Formula 1 being held in Australia this weekend, F1 is currently a hot topic among Australians. In response, Uber Careshare has launched a special campaign for the event. Let's look deeper into this campaign. Why did Uber Careshare choose Valtteri Bottas instead of a real Australian F1 driver to become their brand ambassador? Valtteri is a popular F1 driver with a unique personality and image. Additionally, Bottas has a relationship with Australian cyclist Tiffany Cromwell, which has made him recently active in Australian cycling events. This contributes to Bottas' popularity in Australia. Furthermore, this campaign targets segmented audiences for Uber Careshare: 1. Motorsport enthusiasts: Uber Careshare, a company that facilitates peer- to-peer car rental, recognizes motorsport enthusiasts as a potential market because they prefer having a car to reach their destination. 2. Foreigners or tourists in Australia: This campaign also encourages this segment to rent cars, as they often require car rentals for accessing various destinations compared to permanent or native residents." Source Video: Uber Careshare/YT #Formula1 #AustraliaGP #F1 #Bottas #UberCareshare #Marketing