SAY WHO INTERNATIONAL’s Post

So many interesting posts in the #luxury business community about giants like Hermès, LVMH, CHANEL, Cartier etc.. But it’s about time to post on new talents that will also shape the future of the Fashion and Luxury industry not only with strong and expensive marketing campaigns but also with creativity and forward thinking! Congratulations Clara Daguin. You are inspiring the new generation like my students in MSc Luxury and Fashion Management SKEMA Business School

✨How Luxury Perfume Brands Transform Scent into Captivating Ads Crafting a captivating advertisement for a new luxury perfume is no easy feat. These high-end fragrance brands must find a way to evoke the elusive experience of smell through the visual medium of film. So how do they do it?💧 Successful luxury perfume ads often employ several strategic techniques: 🥚Sensory Storytelling - Rather than simply showing the perfume bottle, the ads weave an immersive narrative that taps into the viewer's senses. Lush visuals, emotive music, and sensual movements work together to transport the audience and make them feel the allure of the fragrance. 🥚Aspirational Imagery - Luxury perfume ads frequently feature glamorous models in opulent settings. This cultivates a sense of exclusivity and desirability around the brand, inviting the viewer to imagine themselves experiencing that elevated lifestyle. 🥚Capturing the Essence - Perfume houses work closely with directors to distill the core notes and personality of the fragrance into every visual and auditory element of the ad. From the cinematography to the wardrobe, every detail is carefully crafted to embody the scent. The end result is an advertisement that goes beyond simply promoting a product. It creates an immersive, sensorial experience that captures the spirit of the perfume and leaves a lasting impression on the viewer. How have you seen luxury perfume brands innovate with their advertising? I'd be curious to hear your thoughts! #LuxuryMarketing #Fragrance #SensoryExperience #Advertising #Branding

The Lyst Index has once more tapped into the trends shaping the luxury sector and I am not surprised to see the number of times that collaborations with celebrities, events and other brands are highlighted as a reason for brands placing high on this list. From Miu Miu's collaborations with New Balance and Church's, to Prada Group's work with Emma Watson and Benedict Cumberbatch, or Saint Laurent's Oppenheimer Oscar dinner and Moncler's Saint Moritz show, it is all about putting the brand and its story into new places for consumers to access and appreciate it. See the list here: https://lnkd.in/gHUN8KNt #Luxury #LystIndex #Engagement

Why HK? Here are the reasons.

Louis Vuitton Started as a Luggage Company Founded in 1854, Louis Vuitton until the 90's was just a luggage company. #heritagebrand It didn't start selling clothes until it hired the creative director Marc Jacobs in 1997. By 2004 Marc Jacobs had transformed Louis Vuitton into a multi billion dollar company increasing revenue by 400% in 6 years. In 2022 Louis Vuitton's annual revenue was over £20 billion and it is one of the most valuable and sought after global luxury brands. It will be interesting to see how Louis Vuitton performed in 2023 when it publishes it's annual report this week. Scientia est Potentia - Knowledge is Power #luxurymarket #heritagebrand #thefreshkid

Since passion for #fashion has always been in my veins, discovering that LVMH offered the chance to learn more about its world and its Maisons was a challenge I absolutely needed to take! I’m happy to share that I just completed my #INSIDELVMHCertificate, specializing in the following four modules: 1. LVMH & The Luxury Industry 💍 2. Luxury & Society 🌐 3. Creation & Branding 🪡 4. Retail & Customer Experience 🏨 Learning more about the 75 Maisons, such as Louis Vuitton, Christian Dior Couture, Bvlgari, Moët Hennessy, Tiffany & Co., Veuve Clicquot, and Guerlain, helped me discover the different business sectors that #LVMH encompasses.

Chinese consumers have become the world's second-largest spenders on luxury items, surpassing Europe combined. Louis Vuitton's recent menswear show in Hong Kong underscores the strategic shift towards the East. Projections indicate that Chinese luxury customers will make up 40% of the global market by 2030, reshaping the industry's future. This shift challenges the traditional dominance of the USA and Europe, with China emerging as a key player in luxury retail. Understanding Chinese consumer preferences and market dynamics is crucial for brands seeking success in this evolving landscape. The maxim "Knowledge is Power" rings true as luxury brands adapt to cater to the unique demands of the Chinese market, marking a new era in global high-end retail.

Louis Vuitton Trunks Are Scarce LVMH recently shared it's last quarter results with it's fashion and leather goods the best performing category. Louis Vuitton , LVMH’s most popular brand, and it's heritage trunks are very popular on the resale market.#luxuryresale The oldest and most sought after trunks are scarce. They also tend to exchange hands for the largest sums in the resale market. Luxury customers who love travel are often looking to purchase a piece of history and nostalgia when purchasing the older trunks. #luxurycustomer Some of the trunks that were made in partnership with artists also command a premium. As there is considerable demand for them and they can be sold reasonable easily through auctioneers and luxury resale companies. They are often being purchased not just to enjoy, collect but also as investments. #alternativeinvestment Scientia est Potentia - Knowledge is Power #luxuryresale #luxurycirculareconomy #thefreshkid

👁️🗨️ L'oeil de la sémio👁️🗨️ Decoding the symbols of the Louis Vuitton monogram Have you ever wondered where the two main symbols of the Louis Vuitton monogram – the star and the flower- come from? It’s a very well-kept secret, but one thing is sure: they are universal and full of meaning, making them fundamental strategic tools for the brand to spread without losing its soul. 👉 Full text available here: https://lnkd.in/eHx_rgPG #culturalbranding, #brandculture, #brandvisualidentity, #monogram, #luxurybranding