CEO,Wicked Reports- the leading marketing attribution platform for ecommerce and subscription brands
2023 Ad Spend & Attribution Insights (1 of many to come) As we close the chapter on 2023, a look back at the spending trends of Q4 2023 vs Q4 2022. Overall ad spend was up 18% - this is a contrast from some of the gloom and doom we saw in the news. Wicked advertisers ratcheted up the budgets.