Axismobi’s Post

From $522.5B to $836B by 2026: Digital ad spending soars. Join the revolution! The surge in business budgets means it's time to elevate your brand. For more information, Visit: https://lnkd.in/fExZaXU #digitalrevolution #digitalads #revolution #digitalbranding #digitaladvertising #digitalmarketing #internetmarketing #webguru #webguruindia

2023 Ad Spend & Attribution Insights As we close the chapter on 2023, a look back at the spending trends of Q4 2023 vs Q4 2022. Overall ad spend was up 18% - this is a contrast from some of the gloom and doom we saw in the news.  Wicked advertisers ratcheted up the budgets.

Q&A TUESDAY Q. What are the most common KPIs used to measure media buying success? A. There's certainly no shortage of media metrics to measure media buying success. Today we most commonly use reach & frequency, cost per point (CPP), cost per thousand (CPM), click-through rate (CTR), cost per View (CPV), cost per acquisition (CPA) and return on ad spend (ROAS). https://buff.ly/3QlwxQf #qatuesday #mediabuying #advertising

What we use to measure success...

To achieve effective ad campaign outcomes, Comscore knows that precision is key. By leveraging market-level cross-platform reporting to shift budgets towards underexposed markets, advertisers now have a way to efficiently maximize their impact. CCR's market-level reporting empowers users to understand ad delivery with precision and provides the actionable insights to ensure every dollar is spent where it drives the most value. An example? A recent campaign used CCR reporting insights to boost reach in L.A., enhancing performance across the board. Embrace Comscore’s granular market reporting to unlock untapped potential and deliver stronger, more impactful results. Learn more here: https://lnkd.in/eXsuAW-U

Global ad spend is on the rise! eMarketer's March 2024 forecast reveals that worldwide ad spend will grow by 9.0% this year, driven by a 12.2% YoY increase in digital ad spend. Digital now accounts for 70.0% of overall media ad spend worldwide. With nearly every country experiencing growth, we're on track to surpass the $1 trillion milestone next year. Stay ahead of the curve with Evolution—your partner in innovative and impactful digital advertising strategies. #adspend #digitaladspend #digitaladvertising

122 marketers surveyed in February 2024 by Advertiser Perceptions, marketers underestimate creative (20% versus the 49% reality) as a sales driver. Read the full article by Pierre Bouvard at CUMULUS MEDIA. https://lnkd.in/gHfUunTA ABX Advertising Benchmark Index has led the way in major ad effectiveness solutions.  The ABX Index™ score has been proven to correlate with Sales and increase Return on Ad Spend and Profits. #cumulous #abxadvertisingbenchmarkindex #creativeeffectiveness #adeffectiveness #advertising 

Real estate advertisers will be increasing local ad spend. Check out these fresh ideas to convert on this demand. #realestate #realestateadvertising #localmediasales https://ow.ly/eX1L50QszIa

What are today's top ad channels, and how can you capitalize on these rapidly growing areas in H2 2024? We've surveyed over 1,000 top brands to find out. Download our e-marketplace advertising report to explore the latest e-marketplace advertising trends and data now: https://ow.ly/Heyc50STlrB #EcommerceMarketing #AdTrends #AdvertisingReport #MarketResearch

2023 Ad Spend & Attribution Insights (1 of many to come) As we close the chapter on 2023, a look back at the spending trends of Q4 2023 vs Q4 2022. Overall ad spend was up 18% - this is a contrast from some of the gloom and doom we saw in the news.  Wicked advertisers ratcheted up the budgets.