Have you had a hard time hitting monthly minimum requirements with other ID providers? Even if you reach the high spend thresholds, are you happy with the customer service experience? AudienceDesigner by Semcasting (ADS), allows marketers to manage the campaign end-to-end in one workflow – first-party data onboarding, third-party data, lookalike modeling, audience design, segmentation, deployment, and attribution. We have no monthly minimum requirements, so #agencies and #brands can leverage ADS on an as-needed basis. We want to make identity resolution more accessible. Check out CEO & founder Ray Kingman’s Marketecture Media.tv interview with Ari Paparo where Ray details the company’s identity platform for verticalized clients in healthcare, B2B, financial services, politics and other segments! Watch now: https://lnkd.in/gQ2kaMEx
Semcasting, Inc.’s Post
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Audience addressability and identity resolution have become increasingly difficult due to increased fragmentation and signal loss. As a result, the value of publishers' 1st party data is increasing as marketers look for more accurate/reliable sources of truth. This new report looks at how publishers can design, develop, execute, and optimize a first-party data strategy. #FreeWheelEmp https://bit.ly/3zVN7S7
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Turn to your first-party data to fill in the gaps and communicate your messaging with precision. bit.ly/4anW8ka #thirdpartycookies #firstpartydata #cookiedeprecation #marketingcookies
A Cookieless World: 7 Ways to Get First-Party Data for Targeting & Personalization
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Introducing the “Audience Answer Desk” from Jonathan: Get reliable answers to questions about your target customer market/audience, quickly and affordably! Work with Jon to get credible, research-based insights from licensed data sources about your audience in only an hour or two. All delivered in 24 hours or less. It’s a real GAME-CHANGER for your marketing, sales, and growth strategy! https://hubs.la/Q02s0Ntl0 #AudienceResearch #DataAnalysis #CompetitiveAnalysis #Insights
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Want to learn more about the critical role of seed data sets? Their important role in #CTV and reaching a very specific audience? Curious about the 1-in-60 rule in data-driven advertising? If so, then check out this new and informative article from Emily Kistner, Adstra's Director, New Business & Identity Solutions, in Digiday. Click here https://lnkd.in/eTh5AM4Q to read it all! #connectedtv #firstpartydata #data #digitalmarketing #identityresolution
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🔍 1 weird trick to earn consumer research from your target audience 🚀 Unlock the power of product sampling for authentic insights! Swipe through to see how... Stop waiting for your campaign data! Book a call with our partnerships team now and supercharge your consumer research. 📊 Contact us at sayhello@sampltech.com to get started. https://lnkd.in/e6f6w3ij #ConsumerResearch #ProductSampling #DataInsights #SamplTech
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Marketers must shift their focus from using third-party to first-party data. First-party data is information collected directly from your audience through your own channels. Consumers consent to the collection and usage of this data, unlike third-party data, which is gathered by a separate entity without a direct relationship to the audience. https://ow.ly/eMTy50RsqHS Customer.io #marketing #martech #technology
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