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STRATEGIC PLACEMAKING #5 – INSPIRED ARCHITECTURE: RETAILERS REALLY DO LOOK AT WHAT’S ABOVE THEM! It really isn’t just about the ground floor window when it comes to attracting retailers into new developments. Retailers and restaurateurs are creative entrepreneurs that appreciate inspired architecture. In modern residential towers this can be hard to achieve when uniformity often dictates the exterior. Adding an icon, a totem or just an Instagramable feature can make a difference. Developers of large, mixed use projects are giving an increased level of focus to their “ground floor” spaces. They are after all the front door to all developments. Attracting the right occupiers into such spaces, that are going to be of benefit to the residents or office occupiers above is not straight forward, particularly if they already have negative feelings towards occupying a “concrete box”. An ambitious, aspirational design to the overall development can be very persuasive, to the extent that the retailer will actively seek to be associated with it.      To learn more about what it takes to create a successful retail development contact Tony Moore at Shackleton. #strategicplacemaking #coaldropsyard #skypoollondon [Photos: Heatherwick studio designed the flamboyant “kissing roof” at Argent LLP’s Coal Drops Yard, occupied by Samsung & Skypool London at Embassy Gardens, Ballymore.]

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