Shalini Morarka Kapoor’s Post

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Business Development & Brand Manager

It's a breath of fresh air at the start of a new year to see countries like France taking proactive steps. Offering #financial incentives for clothing repairs to combat textile waste. This proactive approach could finally change the fight against fast #fashion & its impact. I've been closely following these developments in France's fashion #industry. Their recent initiative to incentivize clothing repairs has sparked a #global conversation about sustainability & conscious consumerism. The numbers are staggering. An estimated 700,000 metric tonnes of #textile waste annually. This alarming statistic highlights the urgent need for a radical solution. They have stepped up to the challenge with their #innovative repair bonus scheme. Under this scheme, which aims to reduce #waste & give clothing a second life, customers receive a €7 subsidy for mending a heel & €10–€25 for clothing repairs. This is a smart move, encouraging individuals to extend the life of their #garments instead of tossing them out. The response has been so positive. Shoppers are rethinking their consumption habits, realising that sustainability is not just a trend but a responsibility we all share. While secondhand shopping has gained traction, the repair movement is emerging as a powerful force for #change. Repairing clothes is not only eco-friendly but also wallet-friendly, as we reduce the need for frequent replacements, saving money in the long run. France's initiative to challenge us to re-evaluate our relationship with our wardrobes is a wake-up call to embrace responsible consumption & make informed choices. With 3.3 billion pieces of clothing, shoes, & household linen entering the French market in 2022, the need for #sustainable solutions is more pressing than ever. Their #leadership in this area is inspiring other countries to follow this suit. This timeless craft caters to all budget types & tastes. France's move is not merely a minor shift; it's an overwhelming step towards #transformation, motivating other nations to adopt similar practices. Imagine a world where used clothing isn't discarded for #waste dumps but given a new lease of life through adept repair. Imagine a world where we value our clothes, prolonging their use & reducing #environmental harm. Should the rest of the world adapt to this practice too? Let us know in the comments below. #sustainability #environment #synergy

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