We're thrilled to be named a finalist in the "Best Sustainability Initiative" category for the 2024 AdExchanger Awards! The AdExchanger awards celebrate excellence in digital marketing and advertising, and we're proud to be named to this year's list of finalists. 🌟 Check out the full list of finalists: https://lnkd.in/eisy_8mh #AdExchanger #Awards #ProgrammaticIO
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We are incredibly proud to have been able to work with the BRC to benchmark UK Retail Industry preparedness to deliver a sustainable future for the sector. This is the first of a series of posts that highlight areas of opportunity for the UK Retail sector to enhance its drive on sustainability If you would like to know more or to understand how your business benchmarks against the BearingPoint Sustainability 360 Maturity Index for UK Retail then please get in contact #sustainability #bearingpoint #retail #retailsustainability #thebritishretailconsortium
Our study into British Retail Consortium members shows that UK retailers have not yet invested in data and technology to drive sustainability reporting. 📊🌲 This is impacting their ability to measure progress and inform decision making. To accelerate progress towards sustainability targets, we recommend that retailers: ✅ Invest in technology – not all tools are complex and costly ✅ Understand the important metrics and data that need to be measured to see where technology can help the most ✅ Recognise that investing in technology will help to drive progress in sustainability within the wider business For deeper insights and our other key recommendations, read our full report or get in touch https://lnkd.in/eWTGxzyu
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One of the major findings from the BearingPoint sustainability maturity assessment conducted with the British Retail Consortium was that 87% of retailers surveyed are still relying on manual sustainability data gathering to various degrees. This presents a major opportunity for retailers to accelerate sustainability maturity through investing in data and technology. Find out more in our report "The Imperative to Act: Advancing Sustainability Maturity within the UK Retail Industry" below: 👇
Our study into British Retail Consortium members shows that UK retailers have not yet invested in data and technology to drive sustainability reporting. 📊🌲 This is impacting their ability to measure progress and inform decision making. To accelerate progress towards sustainability targets, we recommend that retailers: ✅ Invest in technology – not all tools are complex and costly ✅ Understand the important metrics and data that need to be measured to see where technology can help the most ✅ Recognise that investing in technology will help to drive progress in sustainability within the wider business For deeper insights and our other key recommendations, read our full report or get in touch https://lnkd.in/eWTGxzyu
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Our study into British Retail Consortium members shows that UK retailers have not yet invested in data and technology to drive sustainability reporting. 📊🌲 This is impacting their ability to measure progress and inform decision making. To accelerate progress towards sustainability targets, we recommend that retailers: ✅ Invest in technology – not all tools are complex and costly ✅ Understand the important metrics and data that need to be measured to see where technology can help the most ✅ Recognise that investing in technology will help to drive progress in sustainability within the wider business For deeper insights and our other key recommendations, read our full report or get in touch https://lnkd.in/eWTGxzyu
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Digital Product Passports (DPPs) are transforming the transparency of supply chains. They offer detailed information about a product's entire lifecycle. This innovation is crucial in today’s market, where sustainability and accountability are crucial. By providing comprehensive data, DPPs enable businesses to improve their environmental practices. They also help consumers make informed choices. It is important to note that DDPs are not exclusive to the supply chain, but affect products in any sector. Learn more about this topic here: https://lnkd.in/d-eRcaNv #VASSxDPP
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AIM Manifesto 2024: Shaping Europe’s Brand Future We just launched "Our Vision for Europe’s Brand 2024-2029." This strategic roadmap aims to enhance EU #competitiveness, #sustainability, and #consumertrust. Key highlights include: • Strengthening intellectual property protections to foster #innovation and #investment. • Ensuring fair and resilient #supplychains for seamless trade and consumer value. • Enhancing consumer protection with reliable information and harmonised laws. • Investing in new technologies like AI and Big Data for personalised experiences. • Supporting flexible approaches to meet ambitious sustainability and #climategoals. AIM calls on EU policymakers to develop pro-competitiveness policies, enhance cross-border #collaboration, and implement holistic economic assessments. Join us in supporting AIM’s vision for a prosperous and sustainable future for Europe! 🌱✨ Discover more: https://shorturl.at/4HWUO BABM - Belgian Brands Association Czech Association for Branded Products MLDK Mærkevareleverandørerne Elintarviketeollisuusliitto ry Ilec – La voix des marques Markenverband e.V. Ibec Centromarca – Associazione Italiana dell’Industria di Marca FNLI DLF Norway (The Grocery Suppliers of Norway) Centromarca Slovenské združenie pre značkové výrobky (SZZV) Promarca España DLF #AIM2024 #EUVision #Sustainability #Innovation #ConsumerTrust #EconomicGrowth #FutureOfEurope
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Sustainability Data Exchange (SDEX): An introduction for retail and purchasing staff Tuesday 27th February 14:00 GMT / 15:00 CET (one hour) **Webinar for sales and purchase teams** Numerous questionnaires asking for sustainability data at product level (e.g. content of recycled material, certifications around human rights due diligence) are being exchanged between brands and retailers, and often it is sales and purchasing teams having to deal with those requests. In this free webinar, specifically aimed at retail and brand sales and purchasing staff, we will take a step back and explain the reason behind the growing demand for sustainability data and take a closer look at the Sustainability Data Exchange (SDEX) questionnaire. This tool was developed by the German Federation of Sporting Good Industry (BSI) and the European Outdoor Group (EOG) to provide one standardised questionnaire for brands and retailers to use. Register for the event at https://lnkd.in/ed-H7KWT. #outdoors #outdoorindustry #sustainability #data #dataexchange #collaboration
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Chief Marketing & Brand Officer | Global Executive with 20+ Years of Experience in FMCG, Retail, Sportswear & Lifestyle, Tech, Consulting | VP Brand Marketing at WALLAPOP | Former Marketing Leader at PEPSICO, NIKE, ASICS
♻️ Reflecting on an insightful round table discussion at #FOA2024, moderated by José María Ricarte de Gracia from normmal and organized by MarketingDirecto.com ♻️ "Sustainable advertising" took center stage, and I was privileged to join an esteemed panel of Brand & Marketing professionals, to openly discuss how do we each approach sustainability in our respective companies, brand campaigns, and communication. 💡 Our conversation delved into the imperative of integrating sustainability into our company's DNA, beyond mere marketing tactics. It's about aligning with purpose and values, not just chasing trends blindly. Transparency remains key; we must educate consumers while avoiding the pitfalls of #greenwashing and #GreenHushing. 👥 It was inspiring to exchange ideas with fellow professionals committed to driving change in the advertising landscape, including Bernat Ananos Martinez of Heura Foods, Fernando Albarrán of Starbucks, Diana G. of Clarel and Manuel Esteban Tórtola of Cepsa. 🙏 Special thanks to Javier Piedrahita, Ana Arroyo Pulido and the entire MarketingDirecto.com team for orchestrating such an enriching event. Looking forward to continuing the dialogue and action towards a more sustainable future 🌱 #Sustainability #Marketing #FOA2024 #Wallapop #MarketingDirecto #SustainableAdvertising #PurposeDrivenMarketing 🌍📢
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AIM shares its vision for a competitive, trusted, and leading EU by fostering innovation, enhancing IP protection, ensuring fair supply chains, and promoting consumer trust through a harmonized legal framework and sustainable practices. Learn more here ⬇
AIM Manifesto 2024: Shaping Europe’s Brand Future We just launched "Our Vision for Europe’s Brand 2024-2029." This strategic roadmap aims to enhance EU #competitiveness, #sustainability, and #consumertrust. Key highlights include: • Strengthening intellectual property protections to foster #innovation and #investment. • Ensuring fair and resilient #supplychains for seamless trade and consumer value. • Enhancing consumer protection with reliable information and harmonised laws. • Investing in new technologies like AI and Big Data for personalised experiences. • Supporting flexible approaches to meet ambitious sustainability and #climategoals. AIM calls on EU policymakers to develop pro-competitiveness policies, enhance cross-border #collaboration, and implement holistic economic assessments. Join us in supporting AIM’s vision for a prosperous and sustainable future for Europe! 🌱✨ Discover more: https://shorturl.at/4HWUO BABM - Belgian Brands Association Czech Association for Branded Products MLDK Mærkevareleverandørerne Elintarviketeollisuusliitto ry Ilec – La voix des marques Markenverband e.V. Ibec Centromarca – Associazione Italiana dell’Industria di Marca FNLI DLF Norway (The Grocery Suppliers of Norway) Centromarca Slovenské združenie pre značkové výrobky (SZZV) Promarca España DLF #AIM2024 #EUVision #Sustainability #Innovation #ConsumerTrust #EconomicGrowth #FutureOfEurope
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🌍 Exciting News for a Sustainable Cross-Border Commerce! 🚀 The recent adoption of the Corporate Sustainability Due Diligence Directive (CSDDD) by the European Parliament marks a significant milestone not only for sustainability but also for cross-border commerce in Europe. Here's an overview on the importance of the CSDDD for cross-border trade: ➖ Clear Framework: CSDDD sets mandatory obligations for companies, ensuring they address negative impacts on human rights and the environment. ➖ Level Playing Field: Harmonizing sustainability standards fosters fair practices across jurisdictions. ➖ Paris Agreement Alignment: Focus on Paris Agreement goals encourages international collaboration in climate action. ➖ Opportunities for Growth: Cross-border partnerships and innovation can thrive, driving sustainable growth globally. ➖ Seamless Integration: CSDDD offers a roadmap for integrating sustainability seamlessly into operations. In our Blue Paper CBCOMMERCE NEXT on SUSTAINABILITY, we discuss EU regulations related to sustainability and the importance of integrating them within businesses for long-term growth. 👉 Deep dive on: https://lnkd.in/g3pUFVsr An heartfelt thank to our chairwoman Valérie Tiersen for her special contribution! #CSDDD #CBCommerceNEXT #Sustainability #Crossbordecommerce #BluePaper
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The Digital Product Passport (DPP) offers a tremendous opportunity for a triple-win scenario – sustainability, the circular economy, and profitable growth, according to Avery Dennison. With the recent European Parliament elections and a renewed mandate for the European Commission, it’s clear that the European sustainability agenda must integrate competitiveness to add value to Europe’s business community. Digital solutions, such as the DPP, are key enablers in this transition, ensuring regulatory compliance while enhancing brand communication with consumers, and ultimately profitability. Francisco Teixeira e Melo, president, Solutions Group at Avery Dennison, in his latest article in POLITICO Europe, advocates for the enhancement of European competitiveness through the implementation of the DPPs. Click the link below to read the full article: https://lnkd.in/dNYriQtF #DigitalProductPassport #DPP #Sustainability #DigitalTransformation #CircularEconomy
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