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NEW PRODUCT OF THE WEEK: SVNS HARD 7UP Anheuser-Busch InBev and PepsiCo have teamed up to introduce a new alcoholic beverage, Svns Hard 7Up, exclusively in Canada. Labatt Breweries, AB InBev’s Canadian arm, unveiled the 7% alcohol by volume (abv) drink to fill a gap in the market. This move comes amidst a burgeoning ready-to-drink (RTD) sector in North America, which has seen a remarkable 104 percent growth rate over the past two years, with 84 percent of consumers favoring non-beer brands. Svns Hard 7Up will be offered in 355ml single-serving cans, as well as in six and 12-packs.  The product range includes an ‘original’ variant available nationwide, a lemonade SKU sold in select markets, and a malt-based version specifically catering to Quebec.  With the shift to low-and-no-alcohol beverages, most companies will be seeking to leverage sales with ventures in the RTD category. 

🚀 Beverage Alcohol Trends Update 🌟 Check out the latest insights from 3 Tier Beverages consultant Danelle Kosmal in the newest edition of 3 Up, 3 Down! ⬆️ UP: Non-Alc Beer is driving overall bev-alc growth! 🍻 Sales surged by +26.5% over the past 13 weeks (ending August 10) in off-premise channels. Shoutout to Athletic Brewing Co. (+58% sales) and major contributors like Molson Coors Beverage Company Blue Moon NA, The HEINEKEN Company 0.0, Constellation Brands Corona NA, and Sierra Nevada Brewing Co.’s Trail Pass, which together make up nearly 60% of total growth! ⬇️ DOWN: High-End Spirits… kind of 🥃 While the ultra-price tier remains positive (+5%), growth has slowed to +2.5% in the past 4 weeks. The super premium segment declined by -5.2%, with ultra-priced whiskey (-3.3%) driving nearly 80% of the declines. 👉 Get the full scoop in the exclusive Brewbound Insiders report! 📊 🌱📚 Come Learn and Grow with Us! 🚀🌟 3 Tier Beverages works in partnership with NielsenIQ and VIP (Vermont Information Processing) providing exceptional service and industry expertise untilizing Byzzer powered by NielsenIQ and CGA by NIQ data platforms.

Per my friends at the Morning Brew- Athletic Brewing Co. non-alcoholic beer is making waves! They recently closed a new funding round, doubling their valuation to $800 million. With $50 million led by General Atlantic, Athletic plans to expand and increase production. Here’s why they’re a big deal: 🔷 They're the #1 non-alcoholic brand by sales in US grocery stores and a top 20 US brewery. 🔷 Generated $90M in revenue in 2023, with even higher projections for 2024. 🔷 Produced 258K+ barrels of beer in 2023, a massive jump from just a few hundred in 2018. 🔷 Holds 19% of the domestic market share for non-alcoholic beer, driving 32% of category growth. With over 40% of Americans trying to drink less alcohol, and 80% of Athletic's customers still enjoying traditional brews but opting for non-alcoholic options occasionally, the shift is clear. However, as I've often wondered, what's the big deal with non-alcoholic beer? I don't drink much beer myself—maybe one at a Mexican restaurant or a Guinness while grilling. It reminds me of decaf coffee or caffeine-free Diet Coke. While I might want a coffee without caffeine or a caffeine-free soft drink once a year, it's not a regular occurrence. So as an outsider and non-consumer please help me understand, is this non-alcoholic beer trend just another fad, or is it a lasting change in consumer habits? BTW, if you've never checked out the Morning Brew here is a link to subscribe (https://lnkd.in/eGScVq4x), they give you the morning news a witty spin! You'll love them, I promise! #beverageindustry #nonalcoholicbeer #cpgindustry

Non-alcoholic beer has existed since the prohibition era, but ever since the late 2010s, it seems to have exploded in popularity, leaving many investors wondering how they can gain portfolio exposure to the rapidly growing sober-curious sector of the adult beverage market. Here's what you need to know.

For a long time, New Belgium’s array of high-ABV Voodoo Ranger brands were a driving force in single-serve beer. Now we’re getting an addition from the other end of the ABV spectrum. The beer aisle end cap has changed drastically in the past year. Grocery stores take cues from their convenience counterparts and also have learned about how Americans are shopping post-pandemic, with more store visits for the same number of items. These days, we’re shopping in the moment to find what excites us … and that includes a bigger assortment of single-serve brands that meet whatever our need state may be. Kudos to Athletic Brewing Co. for taking on a new space. Their multi-packs have long proven to be a force, driving the non-alc beer segment. Their new 19.2s meet customers where they are: on those end caps and in a frame of mind where that IPA and Hazy IPA scratch an itch, just without the alcohol.

Forget the buzz, Athletic Brewing is redefining the beer game—without the booze. The biggest nonalcoholic beer brand in the U.S. has just closed a fresh financing round that values it at a staggering $800 million—double its valuation from just two years ago. Founded in 2017, Athletic Brewing has quickly outpaced competitors like Heineken and Budweiser to become the top nonalcoholic beer brand in U.S. grocery stores. The secret to their success? - A brewing process that mirrors traditional beer-making but keeps alcohol levels incredibly low - Their lineup includes everything from IPAs to Lagers and Ale’s, catering to a growing market of health-conscious consumers - As consumers, especially the younger crowd, cut back on alcohol, nonalcoholic beer has become the fastest-growing segment in the beer industry, hitting a $20 billion market valuation in 2023 - Notable backers include: J.J. Watt, David Chang, and Lance Armstrong Last year, Athletic Brewing exceeded $90 million in sales. And with the value of the non-alcoholic beer market projected to be $40 billion by 2033, the company is poised to lead the charge, proving that you don’t need alcohol to have a good time. 📸: Spencer Platt / Getty Images

For those in the non-alcoholic category already, headlines about the explosion of growth at Athletic Brewing Co. have become so common it's easy to tune them out. But that would do a disservice not only to what they've accomplished as a company, but what's happening in the industry overall. The doubling of their company valuation to $800M from the last round is a testament not only to their own success, but the consumers who are driving it. Which, these days, feels like (almost) just about everyone who consumes adult beverages. Congratulations to Athletic for all of their continued success, which only serves to validate the financial value of the category, and, ultimately the understanding that non-alcoholic beverage growth is not just going to come from macro alcohol or beverage brands adding NA product lines, but from a wide swath of new players who are innovating in the market as well. It's an exciting time to be in this industry, and a healthier one as well. #nonalcoholicdrinks #nonalcoholicbeer #beverageindustry https://lnkd.in/gVP9iy5W

Change can be daunting, but it’s also ripe with opportunity. With the projection that soon 1 in 5 beers sold will be non-alcoholic, brands must pay attention to the clear data and evolving market trends. The N/A sector is exploding, driven by health-conscious consumers and a widening appeal across various demographics. Venturing into the N/A space doesn’t mean sacrificing your traditional alcoholic products. It’s about broadening your portfolio to take advantage of the growing opportunity in new segments. Embracing this trend can enhance brand reach and relevance in a beer market that is increasingly competitive.

Unlock the Growth Potential in the Non-Alcoholic Beer Market! The non-alcoholic beer market is experiencing explosive growth, and the data is clear. For beer brands looking to thrive in the upcoming years, establishing a presence in the non-alcoholic sector is not just advantageous—it's crucial. This rapidly expanding segment offers a unique opportunity to build a compelling and dynamic brand from the ground up. Here are some key insights: - Non-alcoholic beer sales in on-premise accounts have surged by nearly 34% over the past year, while overall beer sales have seen a decline of 2.9%. - The rate of sale for traditional beer has dropped by 9.4%, whereas non-alcoholic beer's rate of sale has increased by 13.6% during the same period. Despite these impressive growth rates, non-alcoholic beer is still underrepresented in on-premise markets. Projections indicate it will only account for 1% of the total beer market by dollar sales by 2026. As these products become more accessible, consumer adoption is expected to soar. Within this segment, pale lagers dominate with a 55% market share, while IPAs, golden ales, and stouts are experiencing phenomenal growth. This segment is gaining traction even in markets with low penetration, highlighting its substantial potential for future expansion. At Five Star Beverage, we frequently encounter brands overwhelmed by the challenges of the current craft beer market. The reality is, success and opportunities are abundant for those ready to embrace them. If your brand hasn't yet ventured into the non-alcoholic beer space, now is the time to act. Contact us today, and let's collaborate on creating a solid foundation for your brand's growth and success in this promising market. Clink on the link below to schedule your free intro call! https://lnkd.in/eVePcFaA #NonAlcoholicBeer #BeerIndustry #BrandGrowth #CraftBeer #MarketTrends #FiveStarStrategy #FiveStarBeverage

🍺How big will the alcohol-free beer trend get? 🍺 Alcohol-free beer has been commonplace in Spain and Germany for over a decade, but now it's catching on in the rest of the world, shedding light on an evolving consumer trend and the landscape of the beverage industry. According to their latest findings, the alcohol-free beer segment is currently valued at $22 billion and this slice of the overall beer market could be worth around $47.8 billion by 2027. This shift reflects changing consumer preferences towards healthier, alcohol reduced options, especially for younger generations. As someone who has been known to enjoy a crisp 0.0% beer every now and again, it's great to see growing interest from consumers, and innovation from companies who are up to the challenge of meeting demand. My go-to in the U.S. was always Athletic Brewing Co. Y'all ready to make the trip across the pond? 🐸 🍻 #BeverageIndustry #ConsumerTrends #FMCG #Nonalcoholic #DrinkCuriously #HopOnTheWagon https://lnkd.in/dHibaqD3